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Edison Wato

Smithsonian African American Museum
Membership director
Washington DC
I've been in membership direct mail and E-marketing fundraising with the Smithsonian Institution for 19 years first at American Indian and now for six years at African American History and Culture.
I am interesting in knowing more about any new ideas for direct mail and email marketing. Also, our museum is scheduled to open in 2016 so any fantastic lessons learned of what to do and not to do would be appreciated.