Creating an online community to mobilize your supporters and further your nonprofit’s mission might seem like a big task. What to do? Where to start? A simple way is to look at what your peers are doing. Learn how American Cancer Society, NTEN, and Small World Labs have created purpose-driven online communities that increase loyalty, fundraising, engagement, and return on mission.
Takeaways:
1) An insider’s “look under the hood” into how leading nonprofit organizations use online communities to achieve ROI results;
2) How communities that are fundraising, membership, advocacy, volunteer, and support based can achieve strong results despite their focus on different core audiences;
3) Tips to successfully integrate online community into your organization’s broader communication and social media efforts;
4) A road map for evaluating which programs are and are not good candidates for achieving successful community results.