This is a must-attend session to gather ideas for growing your monthly giving program, as well as strategies for retention, stewardship, and upgrades once your sustainer file is built. We’ll outline Share Our Strength’s month long, multichannel promotion to boost the size of its monthly giving club The Hunger Core, with efforts spanning email, web, online ads, social media, and offline fundraising. We’ll also describe year-round efforts to improve stewardship, how to create a special communications calendar for monthly donors, and ways you can use online tools to alert donors to expired membership. We’ll describe how a monthly donor upsell lightbox on the donation form works and show examples.
Share Our Strength and Donordigital have worked together over three years to build The Hunger Core, providing the sustained support necessary to aggressively pursue its goal of eliminating childhood hunger in America. This program has grown exponentially through acquisition and advertising, as well as through multi-channel efforts.
