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Wednesday, March 4 • 10:30am - 12:00pm
Play it again, Sam: Monthly Giving Programs For Sustaining Donations 'As Time Goes By' - #15NTCplayitagain

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This is a must-attend session to gather ideas for growing your monthly giving program, as well as strategies for retention, stewardship, and upgrades once your sustainer file is built. We’ll outline Share Our Strength’s month long, multichannel promotion to boost the size of its monthly giving club The Hunger Core, with efforts spanning email, web, online ads, social media, and offline fundraising. We’ll also describe year-round efforts to improve stewardship, how to create a special communications calendar for monthly donors, and ways you can use online tools to alert donors to expired membership. We’ll describe how a monthly donor upsell lightbox on the donation form works and show examples.

Share Our Strength and Donordigital have worked together over three years to build The Hunger Core, providing the sustained support necessary to aggressively pursue its goal of eliminating childhood hunger in America. This program has grown exponentially through acquisition and advertising, as well as through multi-channel efforts. 


Speakers
JH

Jeanne Horne

Senior Manager, Digital Comunications, Share Our Strength
Jeanne Horne is the Senior Manager, Digital Communications at Share Our Strength, a national nonprofit that is ending childhood hunger in America. She is responsible for the organization’s online network growth and engagement strategies, e-communications and online advertising and fundraising campaigns. | | Previous to joining Share Our Strength in 2012, Horne held a number of marketing and membership positions in the publishing industry... Read More →
avatar for Wendy Marinaccio Husman

Wendy Marinaccio Husman

Senior Account Executive, Donordigital
Wendy Marinaccio Husman is a strategy consultant with Donordigital, the online fundraising, marketing, and advocacy agency. She has more than 11 years of experience in development, including stints as Director of Development at Alonzo King LINES Ballet and Director of Membership at the Golden Gate National Parks Conservancy; she also spent a year in Shanghai consulting on email campaigns, database setup and direct mail. As a volunteer, she has... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
Ballroom C

Attendees (138)