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Thursday, March 5 • 10:30am - 12:00pm
Google Analytics: Using Data to Improve Your Website - #15NTCgadata

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Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this session, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data knowhow, we’ll walk through specific ideas that you can use to start improving your site. (And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.)

Speakers
avatar for Yesenia Sotelo

Yesenia Sotelo

Web Developer, SmartCause Digital
Yesenia Sotelo is a web developer and nonprofit nerd. She has been building and growing nonprofit websites since 2001. As the founder of SmartCause Digital, she serves as an approachable, expert resource that can answer all your questions about web technology, strategies for online fundraising, data security and anything that could affect your organization’s online presence. Find her on twitter as @silverbell or at... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 10A

Attendees (235)