Truth: for some organizations, online advocacy is mostly a way to build an email list. That’s cool, but let’s say your organization is actually trying to CHANGE something. It’s not easy!
Welcome to online organizing 2015-style, in which your activists are hard to find and have limited time, a crazy mix of hope and despair, and a souped-up cell phone—and need way more than a petition to inspire them. This session shares new tactics from ass-kicking campaigns—big ones you’ve seen in the news and little ones that get the job done—to show you what’s working right now and, quite frankly, how to copy ‘em. No pressure, but the future of the world is depending on you.
Takeaways: 1) Get the scoop on what organizing strategies are working right now
2) Learn how to find activists in unexpected places
3) See how campaigns are using tightly integrated channels and tools to create organizing magic.
