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Thursday, March 5 • 10:30am - 12:00pm
Believe! The Truth About Online Advocacy - #15NTCthetruth

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Truth: for some organizations, online advocacy is mostly a way to build an email list. That’s cool, but let’s say your organization is actually trying to CHANGE something. It’s not easy!

Welcome to online organizing 2015-style, in which your activists are hard to find and have limited time, a crazy mix of hope and despair, and a souped-up cell phone—and need way more than a petition to inspire them. This session shares new tactics from ass-kicking campaigns—big ones you’ve seen in the news and little ones that get the job done—to show you what’s working right now and, quite frankly, how to copy ‘em. No pressure, but the future of the world is depending on you.

1) Get the scoop on what organizing strategies are working right now
2) Learn how to find activists in unexpected places
3) See how campaigns are using tightly integrated channels and tools to create organizing magic.

avatar for Heather Holdridge

Heather Holdridge

Director of Digital Advocacy Strategy, Planned Parenthood Federation of America and Action Fund
Heather is the Director of Digital Advocacy Strategy at Planned Parenthood Federation of America and Action Fund, where she is responsible for developing and executing the advocacy and political strategies for Planned Parenthood online. Her focus is to make Planned Parenthood’s... Read More →
avatar for Marc Ruben

Marc Ruben

Senior Vice President, M+R
I'm head the Boston office of M+R, and I take the lead on a lot of our integrated online advocacy work. I've got a baker's dozen years of experience in nonprofit strategy, both advocacy and fundraising, and since joining M+R I've headed up campaigns for the Human Rights Campaign... Read More →

Thursday March 5, 2015 10:30am - 12:00pm CST
Ballroom C
  Online NTC  Program

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