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Friday, March 6 • 1:30pm - 3:00pm
Harnessing the Power of Social Media in State Policy Work - #15NTCpolicywork

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The smart use of social media is increasingly critical to successful legislative advocacy. A recent Hatcher Group survey of Maryland legislators showed that 96 percent of respondents were on Facebook and more than half were on Twitter— and more than half said that those platforms have an influence on legislative actions.

In this session, we’ll showcase ways you can use social media to advance your legislative goals, using real-life examples from the 2013 and 2014 Maryland General Assembly. We will take participants through the basics of what makes a robust social media presence, looking at best practices for each platform, and providing a checklist of do’s and don’ts. We’ll explain what a Twitterbomb is and why you might want to use one.

Based on real examples, we’ll show how social media has helped move the needle on specific state advocacy campaigns. We’ll give some practical tips for audience development, and explore our favorite social media apps that can help you make the best use of your time.

Finally, we’ll give you some quick ways to see how effective you’ve been. Participants will walk away with a step-by-step guide to kickstarting their own social media campaign.

Speakers
avatar for Mona Cadena

Mona Cadena

State Campaigner, Equal Justice USA
After 10 years training, campaigning, and organizing with Amnesty International on global human rights issues I came to EJUSA in 2009. During my time as Amnesty, I worked with state activists to win a gubernatorial moratorium on executions in Maryland, assisted teams in six states... Read More →
avatar for Aurora Matthews

Aurora Matthews

Senior Communications Associate, The Hatcher Group
Aurora Matthews is an award-winning writer and communications and public affairs strategist specializing in human security and social justice issues. In her role at The Hatcher Group, Aurora led a communications campaign – using a strategy that mixed traditional media with innovative... Read More →
avatar for Danielle Tarr

Danielle Tarr

Senior Associate, Digital Strategies, The Hatcher Group
Danielle Tarr provides digital media strategy and communications support, offering analysis and recommendations for effective online communications efforts. She has presented on nonprofit social media strategy and advocacy at five national conferences where she highlighted her work... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 5A

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