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Thursday, March 5 • 10:30am - 12:00pm
Fundraising with Facebook and Twitter: Tried and True Strategies - #15NTCsocialfund

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As email open and conversion rates continue to decline, many nonprofits are beginning to use social media in creative and innovative ways to boost the performance of their fundraising efforts.

Facebook and Twitter are the top social channels nonprofits are using to engage with their communities. But how do all those posts and pictures convert into donations? Using case studies from Sierra Club and Jewish Voices for Peace, John and Drew will discuss where organizations are finding real success using social media to cultivate donors and raise money, both directly on the social networks and off. The session will give you the tactics and insights you need to leverage Facebook and Twitter for fundraising.

All attendees will receive a social campaign guide and workbook with practical tactics for using Facebook to:
1) Acquire new donors and supporters (list growth)
2) Cultivate deeper relationships with existing donors and supporters (engaging fans and email subscribers)
3) Amplify fundraising with both organic and limited posts.

Speakers
avatar for Michael Grenetz

Michael Grenetz

Vice President, Community, ActionSprout
Been in the NGO field for 13 years - from little groups to national and international organizations. I currently work at ActionSprout helping nonprofits get the most out of Facebook to help grow their engagement, relationships and email supporters.
avatar for John Haydon

John Haydon

Chief Heretic and Pyrotechnician, John Haydon - Digital Marketing and Fundraising
John Haydon helps nonprofits change the world with smarter marketing. He can also ride a bicycle backwards, and wrote Facebook Marketing for Dummies (Wiley).


Thursday March 5, 2015 10:30am - 12:00pm
MR 4ABC

Attendees (164)