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Thursday, March 5 • 3:30pm - 5:00pm
Stop Trying to Reinvent the Wheel: Online Fundraising Campaigns that Get Results Every Time. - #15NTCnoreinvent

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Get the skinny on five perennial digital campaigns that will get results: Membership Month, Online Voting, Mirror e-Renewals, Welcome Series, Matching Gifts. In this session, you’ll learn the ins and outs of designing and setting up these tried-and-true, highly effective online fundraising campaigns for your organization.

Try launching a Membership Month to encourage donations using a time limit and a compelling theme. Open an Online Voting booth to solicit donor preferences and urge donations. Sync your mailed and e-Renewals to give each a response boost. Implement a multi-email Welcome Series to start the process of bonding new donors to your organization–always a cultivation winner. Incentivize major donors to match lower-dollar giving and see results rise for both. 

Speakers
avatar for Elizabeth Bruns

Elizabeth Bruns

Director of Membership Fundraising, National Trust for Historic Preservation
Elizabeth Pegram Bruns is the Director of Membership Fundraising at the National Trust for Historic Preservation, where she manages the direct response program, including direct mail, telemarketing, and online fundraising. She has been at the National Trust for seven years. Prior... Read More →
avatar for Laura Connors

Laura Connors

Deputy Vice President, Membership, National Parks Conservation Association
Laura Connors has spent more than 15 years at National Parks Conservation Association where she oversees a large and successful multi-channel direct marketing program.
avatar for Allison Porter

Allison Porter

Co-Founder and President, Avalon Consulting Group
Allison Porter is the Co-Founder and President of Avalon Consulting, a full-service agency dedicated to helping progressive nonprofit and political organizations maximize their fundraising results—in the mail, on the phone, and online. Drawing on more than 18 years of direct marketing... Read More →
avatar for David Saunders

David Saunders

Director of Membership, National Museum of the American Indian
David Saunders has more than 13 years of experience in direct response fundraising, and at NMAI he oversees a comprehensive program that incorporates direct mail, online fundraising, telemarketing, and e-commerce. As director of membership, he is responsible for more than $2.5 million... Read More →


Thursday March 5, 2015 3:30pm - 5:00pm
MR 6B

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