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Wednesday, March 4 • 10:30am - 12:00pm
Discovering If Like Equals Love: Understanding and Testing Online Engagement - #15NTCislikelove

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Your organization has a social presence, but what percentage of them can be counted on to take action on your behalf when asked? Will they step up to the plate and donate, show up for a real world event, or commit themselves to an action? Test interest, loyalty, and relationships with an online engagement campaign. Online engagement campaigns are a test for the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. 

In the first part of this interactive, hands-on workshop, we will profile successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution, and measurement. The second half of the session is all workshop: we’ll divide into small groups to accelerate creative ideas for successful campaigns and test them through collaborative and interactive methods. 

Takeaways:
1) Tips for understanding when you are organizationally ready to launch an engagement campaign
2) Organizational resources and assets needed to develop an engagement campaign
3) Critical elements of successful online engagement campaigns
4) A roadmap for developing an online engagement campaign.



Speakers
avatar for Debra Askanase

Debra Askanase

Digital Engagement Strategist, Community Organizer 2.0
Debra is the Director of Outreach at the National Brain Tumor Society, and as such thinks a lot about how to create meaningful relationships with online stakeholders. Debra also founded Community Organizer 2.0, a digital media strategic consulting firm to nonprofit organizations and businesses, and blogs at www.communityorganizer20.com. Before founding Community Organizer 2.0, Debra worked for 20 years in the nonprofit sector wearing many... Read More →
avatar for Demetrio Cardona-Maguigad

Demetrio Cardona-Maguigad

NTA Faculty Member, NTEN: The Nonprofit Technology Network
Demetrio P. Cardona-Maguigad is a strategist and educator in the areas of communication, design, and web technologies. | | As the director of strategic design at LimeRed Studio, he leads collaborative and process-driven methods between clients and development teams to uncover insights and align organizational and project goals towards innovative design solutions. | | He has been a part of the Columbia College Chicago community for... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
MR 4ABC

Attendees (176)