Say it with us, in your best, most gravelly Cookie Monster voice: ME WANT COOOOOKIEEEEEES! In this session, learn how to use cookies (the HTTP kind) and a whole bunch of other sweet tactics like custom audiences and targeting on your web ads to bake up a big batch of increased revenue from existing and prospective donors. We’ll give you a baker’s dozen of ideas to kickstart your web marketing and reveal some fascinating tests we ran with PETA and other organizations to optimize display, social, and search ads. Ginger snap to attention and get ready for some sweet morsels of knowledge. And, yes, we’ll be serving actual cookies along with all the useful information, test results, and delicious puns.
Takeaways:
1) See results from a diverse group of organizations who tested and piloted new web marketing tactics
2) Learn which strategies you should prioritize to grow your digital program
3) Get ideas for tests you can run to measure the true lift from your web marketing investments.
