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Wednesday, March 4 • 1:30pm - 3:00pm
Smart Cookies: Find Your Web Marketing Sweet Spot - #15NTCsmartcookies

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Say it with us, in your best, most gravelly Cookie Monster voice: ME WANT COOOOOKIEEEEEES! In this session, learn how to use cookies (the HTTP kind) and a whole bunch of other sweet tactics like custom audiences and targeting on your web ads to bake up a big batch of increased revenue from existing and prospective donors. We’ll give you a baker’s dozen of ideas to kickstart your web marketing and reveal some fascinating tests we ran with PETA and other organizations to optimize display, social, and search ads. Ginger snap to attention and get ready for some sweet morsels of knowledge. And, yes, we’ll be serving actual cookies along with all the useful information, test results, and delicious puns. 

Takeaways:
1) See results from a diverse group of organizations who tested and piloted new web marketing tactics
2) Learn which strategies you should prioritize to grow your digital program
3) Get ideas for tests you can run to measure the true lift from your web marketing investments.



Speakers
avatar for Jessica Getty

Jessica Getty

Social Media and Community Fundraising Manager, PETA
As the Social Media and Community Fundraising Manager at the PETA Foundation, Jessica Getty is the Digital (vegan) Cookie Queen. She creates engaging digital content for display, social and search ads. Additionally, she works to strategically integrate PETA's online and offline fundraising campaigns on social media and across the web. | | Jessica came to the PETA Foundation from the museum world. She graduated from San Francisco State... Read More →
avatar for Madeline Stanionis

Madeline Stanionis

Creative Director, M+R
Madeline Stanionis, M+R Principal and Creative Director, has been raising money and organizing for 25 years, and figuring out creative ways to do it for most of that time. She has led internet strategies, written copy, produced videos, schemed, planned, dreamed, and laughed with many organizations, including Planned Parenthood Federation of America, CREDO, The Nation, Ocean Conservancy, Amnesty International USA, Mozilla Foundation, Human... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 8C

Attendees (117)