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Wednesday, March 4 • 1:30pm - 3:00pm
Email EQ for Fundraising & Engagment: Tips to Tap the Emotional Brain - #15NTCemaileq

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This fun, interactive session will help you examine how to craft donation appeals that tap into the “emotional” brain of donors. Research has yielded surprising results about what does, and does not, motivate people to give when they receive an email from a nonprofit. Attendees will learn easy-to-implement strategies to optimize both the look and language of fundraising e-campaigns to leverage the unintuitive insights yielded by research on how people think and behave online. Fundraisers, advocates, and anyone trying to inspire people to take action online will enjoy this research-based discussion.

 This session will also touch on the moral and ethical considerations of using emotionally-charged content to persuade audiences.

Feeling brave? Email your campaign to cary@gocopilot.org in advance for possible use in a “live dissection” of how it can be optimized for success.


Speakers
avatar for Kevin Jagoe

Kevin Jagoe

Marketing & Development Dir, The Humanist Institute
Kevin Jagoe has been working with nonprofit organizations and community-minded small businesses for nearly a decade. His work has included website design and development as well as multichannel communications strategy for organizations with limited budgets and few (or any) dedicated communications staff. This has included print newsletters, digital newsletters, social media, website, print advertising, magazine layout, orders of service... Read More →
avatar for Cary Walski

Cary Walski

Owner & Web Developer, Copilot Web Services
Cary Walski is the owner of Copilot, a web development company specializing in nonprofits. With a background in psychology and 10 years’ experience in the technology and online communications field, Cary takes a novel approach to her work. | | Focusing on human strengths and realities, she finds pathways to success online for individuals working in cash-strapped and time-crunched organizations. It's her personal and professional mission... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 6A

Attendees (170)