Back To Schedule
Wednesday, March 4 • 1:30pm - 3:00pm
Email EQ for Fundraising & Engagment: Tips to Tap the Emotional Brain - #15NTCemaileq

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

This fun, interactive session will help you examine how to craft donation appeals that tap into the “emotional” brain of donors. Research has yielded surprising results about what does, and does not, motivate people to give when they receive an email from a nonprofit. Attendees will learn easy-to-implement strategies to optimize both the look and language of fundraising e-campaigns to leverage the unintuitive insights yielded by research on how people think and behave online. Fundraisers, advocates, and anyone trying to inspire people to take action online will enjoy this research-based discussion.

 This session will also touch on the moral and ethical considerations of using emotionally-charged content to persuade audiences.

Feeling brave? Email your campaign to cary@gocopilot.org in advance for possible use in a “live dissection” of how it can be optimized for success.

avatar for Kevin Jagoe

Kevin Jagoe

Marketing & Development Dir, The Humanist Institute
Kevin Jagoe has been working with nonprofit organizations and community-minded small businesses for nearly a decade. His work has included website design and development as well as multichannel communications strategy for organizations with limited budgets and few (or any) dedicated... Read More →
avatar for Cary Walski

Cary Walski

Owner & Nerd-in-Chief, Tiny Tiger Creative
Cary Walski is the founder of Tiny Tiger Creative is a woman-owned digital creative agency in Minneapolis-St. Paul. As a solo entrepreneur, Cary works with feminists of all genders across the state and across the nation to create positive online experiences that inspire your customers... Read More →

Wednesday March 4, 2015 1:30pm - 3:00pm CST

Attendees (0)