This fun, interactive session will help you examine how to craft donation appeals that tap into the “emotional” brain of donors. Research has yielded surprising results about what does, and does not, motivate people to give when they receive an email from a nonprofit. Attendees will learn easy-to-implement strategies to optimize both the look and language of fundraising e-campaigns to leverage the unintuitive insights yielded by research on how people think and behave online. Fundraisers, advocates, and anyone trying to inspire people to take action online will enjoy this research-based discussion.
This session will also touch on the moral and ethical considerations of using emotionally-charged content to persuade audiences.
Feeling brave? Email your campaign to firstname.lastname@example.org in advance for possible use in a “live dissection” of how it can be optimized for success.