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Wednesday, March 4 • 1:30pm - 3:00pm
How to Prepare for Your Olympic-Sized Moment: Coordinating a Digital Campaign Across Multiple Channels, When it Matters Most. - #15NTColymoment

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Are you prepared to be unprepared? Each one of our issues and organizations has their big moments: when major breaking news hits, a critical piece of legislation is up for a vote, or hundreds of the best athletes take the global stage as the world watches. These are the moments that matter—for your organization and your digital program. Are you built to make the most of them?

The US Olympic Committee and Blue State Digital will provide a case study on how digital fundraising and engagement efforts were coordinated across social, paid media, email, and the web during the Olympic Winter Games in Sochi, Russia, and the World Cup. How can you be prepared for the unexpected (a well-loved athlete with a disappointing performance) or take a moment and run (a no-name taking gold? We will also provide key takeaways for small and large organizations

Speakers
avatar for Danielle Kantor

Danielle Kantor

Communications Strategist & Creative Lead, Blue State Digital
As a Senior Communications Strategist and Creative Lead at Blue State Digital, Danielle creates and oversees engagement, advocacy, and fundraising campaigns for non-profits, advocacy organizations, and political campaigns. Before joining Blue State, Danielle worked on the 2012 Obama Campaign as a outbound digital writer. Danielle has an MA in Public Communications from American University, and a BA in Philosophy and Political Science from... Read More →
avatar for Brandon Penny

Brandon Penny

Digital Media Content Development Manager, United States Olympic Committee
As the Digital Media Content Development Manager for the United States Olympic Committee, Brandon Penny oversees the written and multimedia content on TeamUSA.org. Brandon considers himself a storyteller, first and foremost, and is proud to inspire and engage more than 1 million fans per month through the stories of U.S. Olympic and Paralympic athletes. He has worked at the USOC since 2010, managing the digital coverage on the ground at the Sochi... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
Ballroom C

Attendees (139)