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Wednesday, March 4 • 1:30pm - 3:00pm
Building a Culture of Usability Testing In Your Organization - #15NTCusability

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Websites redesigns are expensive and time-consuming. And, just when you finish one, it seems like it’s time to start all over again. Instead of a diving headfirst into a full redesign, why not try an incremental approach by implementing a usability testing program within your organization?

If you have staff who are curious about how people use the site and visitors who are trying to use it, you have what you need to get started. This session will outline how we have helped organizations design and implement in-house usability testing programs that reveal critical issues and lead to significant improvements on their sites. We’ll show you how you can do it, too

avatar for Colleen Hutchings

Colleen Hutchings

Senior Director of Online Strategies and Development, Environmental Working Group
Colleen Hutchings is the Senior Director of Online Strategies and Development for EWG. When not developing kick-ass email and online fundraising strategies, Colleen spends her free time as a professional dancer and choreographer.
avatar for Amy Knox

Amy Knox

Sr. UX Designer, Beaconfire
As a UX designer, Amy focuses on understanding a clients’ audiences: their interests, unique characteristics and online behaviors. Combining these insights with her knowledge of UX best practices, she designs easily navigable sites that engage users and achieve results. Her expertise... Read More →

Wednesday March 4, 2015 1:30pm - 3:00pm CST
MR 10C

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