2015 Nonprofit Technology Conference

There is no such thing as a single channel person. You, me, our donors–no one spends their days in just one channel or place or media. Which means we need to create campaigns that connect with our supporters where they are and in all the places they spend their time.

In this session, we’ll discuss:
1) Which mediums work for fundraising and which are better for friendraising
2) Direct mail, telemarketing, social media, online ads, email, and more
3) How to build a successful fundraising media plan, including the timing, the ask, and the creative
4) How to set up tracking so you can accurately assess the success of your surround sound campaign.