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Thursday, March 5 • 10:30am - 12:00pm
Building 'Surround Sound' Fundraising Campaigns - #15NTCsurround

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There is no such thing as a single channel person. You, me, our donors–no one spends their days in just one channel or place or media. Which means we need to create campaigns that connect with our supporters where they are and in all the places they spend their time.

In this session, we’ll discuss:
1) Which mediums work for fundraising and which are better for friendraising
2) Direct mail, telemarketing, social media, online ads, email, and more
3) How to build a successful fundraising media plan, including the timing, the ask, and the creative
4) How to set up tracking so you can accurately assess the success of your surround sound campaign.

Speakers
avatar for Brenna Holmes

Brenna Holmes

VP of Digital, Chapman Cubine Adams + Hussey
I'm the Vice President of Digital at CCAH, an award winning multichannel direct response firm specializing in nonprofit fundraising. I lead the Interactive Department’s digital and mobile teams, delivering omnichannel integration and SMART digital acquisition. My background is in cross-channel marketing and advocacy/PR integration and I'm equally at ease starting a digital and/or mobile program from scratch or taking one to the next level. If... Read More →
avatar for Emily Stevenson

Emily Stevenson

Online Fundraising Manager, Environmental Defense Fund
Emily Stevenson joined Environmental Defense Fund (EDF) in 2012 as its first dedicated Online Fundraising Manager. Since then, Emily has increased personalization of members’ relationships with the organization through advanced segmentation, targeting, and behavioral–based trigger marketing to deliver the right offer, at the right time, in the right way. Trained as a social scientist, she seeks to apply the science of decision-making and... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 8A

Attendees (107)