Thursday, March 5 • 10:30am - 12:00pm
Scaling Up Social Change: Is the Netroots Model for You? - #15NTCscalechange

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Netroots organizations like MoveOn.org and Avaaz.org have pioneered a strategy to scale up social change efforts. These organizations have a very different model from traditional membership-based organizations, with a different definition of membership, significant investments in technology, and the use of data analysis and analytics for campaign selection and membership activation.

The results can be impressive: MoveOn has over 8 million members; Avaaz has over 37 million. This panel will explore the Netroots model, the pros and cons, and provide insight on how your organization can take advantage of the gains to be made with a Netroots approach.

avatar for David A. Karpf

David A. Karpf

Assistant Professor, George Washington University
Dave is an Assistant Professor in the George Washington University School of Media and Public Affairs. He teaches and conducts research on the internet and political organizations. Dave is the author of The MoveOn Effect: The Unexpected Transformation of American Political Advocacy... Read More →
avatar for Jesse Littlewood

Jesse Littlewood

Director of Digital, Common Cause
Director of Digital with Common Cause, using the internet to make a democracy for the people, not corporations or the 1%. Join our movement: commoncause.org. Side-hustle as Lecturer on civic engagement and digital communications at Tufts University. FormerlyEcho & Co.The Pub... Read More →
avatar for Shaunna Thomas

Shaunna Thomas

Co-founder, UltraViolet
Shaunna Thomas is co-founder and co-Executive Director of UltraViolet, an organization of women and men fighting for women’s rights, from politics and policy to media and pop culture. Shaunna has had a ten year career in progressive organizing, building progressive infrastructure... Read More →

Thursday March 5, 2015 10:30am - 12:00pm CST
Ballroom B
  Leadership  Online NTC

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