2015 Nonprofit Technology Conference

Netroots organizations like MoveOn.org and Avaaz.org have pioneered a strategy to scale up social change efforts. These organizations have a very different model from traditional membership-based organizations, with a different definition of membership, significant investments in technology, and the use of data analysis and analytics for campaign selection and membership activation.

The results can be impressive: MoveOn has over 8 million members; Avaaz has over 37 million. This panel will explore the Netroots model, the pros and cons, and provide insight on how your organization can take advantage of the gains to be made with a Netroots approach.