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Thursday, March 5 • 1:30pm - 3:00pm
Crafting Long-form Content for the Web - #15NTClongform

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Many organizations are grappling with how to provide reports and research online in a way that engages their audiences better than the dreaded downloadable PDF. Yet at the same time, all around the web, it’s been confirmed; audiences will spend the time consuming longer content that is interesting to them. They read the longer articles published by media outlets like Quartz, and have made the interactive storytelling pieces like The New York Times’ Snowfall and The Washington Post’s Cycling’s Road Forward some of the most viewed online content in the past few years. Audiences also spend time reviewing more data-like information such as the interactive graphics in The Washington Post’s The perils at Great Falls and the animated drawings and videos in Polygon’s Playstation 4: The Review.

These publishing companies are benefitting from longform content; their readers are more engaged, spending longer amounts of time on their sites and more frequently sharing content with others. So how can you move away from the print-centric model of the past, and move your organization toward publishing long-form reports and research that include rich imagery, interactive elements, and better sharing capabilities? We can show you how.

In this session we will share insights we’ve gained, the tools we use, and the approach we have taken for long-form report projects that we have done for some of our customers–the Center for Global Development, The American Academy of Medical Colleges–and for ourselves!

avatar for Lisa Drobek

Lisa Drobek

Sr. User Experience Designer, Forum One
Lisa Drobek is a Senior User Experience Designer at Forum One, where she is responsible for creating the content strategy and information architecture that extends a client’s brand to its website or mobile app. She has over ten years of experience in design with an background in... Read More →
avatar for John Osterman

John Osterman

Deputy Director for Communications and Publications, Center for Global Development
I've been leading innovation on the Center for Global Development's publications since 2008, most recently with long form HTML presentations with microcontent like Tweetable pull quotes and charts. Talk to me about integrating print-centered processes with digital outputs or, better... Read More →
avatar for Nam-ho Park

Nam-ho Park

Managing Director, West Coast, Forum One
Bridging of divides -- East and West, technology and users, nonprofit causes and for-profit enterprises, virtual and physical -- is what keeps Nam-ho constantly exploring. He has worked in Washington DC, Korea, Vietnam, and currently Seattle. Nam-ho has a passion for connecting nonprofits... Read More →

Thursday March 5, 2015 1:30pm - 3:00pm CST

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