Thursday, March 5 • 1:30pm - 3:00pm
Day 2: Keeping Your Website Current Beyond Launch - #15NTCbeyondlaunch

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Going through a website redesign is expensive, time-consuming, and overwhelming. So much energy goes into launching the new site that it’s easy to lose track of what comes next. In this session, we’ll talk about how to keep your site current: how to strategize, set up processes, and find time.

Through interactive exercises, you’ll walk away with a plan for day two after site launch and every day after that.

avatar for Kira Marchenese

Kira Marchenese

Sr. Director, Digital Strategy + Platforms, Environmental Defense Fund
Kira Marchenese works at the intersection of strategy, content, UX and analytics. Way back when, she helped launch the Washington Post's web site. Then, at America Online, she was part of the explosion of search as a marketing tool. She now leads the digital team at Environmental... Read More →
avatar for Farra Trompeter

Farra Trompeter

Vice President, Big Duck
Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations... Read More →

Thursday March 5, 2015 1:30pm - 3:00pm CST
Ballroom B
  Communications  Online NTC

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