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Friday, March 6 • 10:30am - 12:00pm
A/B Testing to Win: How to Manage a Successful Testing Program - #15NTCabtest

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Building a well-structured testing program takes strategic planning, but it’s well worth your time and energy. In this session, we will discuss how to create and maintain a sustainable testing plan, no matter what your list size. Through plenty of examples and discussion, we’ll look at what strategies are most effective when it comes to testing on your email list, action pages, and donation forms.

Topics discussed will include:
1) Building testing into your organizational culture
2) Mapping out a plan that prioritizes tests that will have the greatest impact (and lead you to victory in your campaigns!)
3) Finding meaningful results and moving forward to implement changes.

You’ll leave with a clear understanding of how to build out a testing plan based on your organization’s goals, how to decide which tests to run when, and how to move forward once you’ve found your results.

avatar for Caitlin Seeley George

Caitlin Seeley George

Online Organizer, Food & Water Watch
Caitlin Seeley George is the Online Organizer for the Western states, based in Denver. She works with field organizers to develop and implement online campaigns at the state and local level, with our national team on email outreach for our federal campaigns, and on testing and optimization... Read More →

Bill Gordon

Digital Director, Compassion and Choices
Prior to joining Compassion and Choices, Bill was the first digital director for Americans for Tax Fairness, a national coalition of over 280 groups pushing for a more progressive tax code. During his time at ATF, Bill was instrumental in building and managing all aspects of a comprehensive... Read More →
avatar for Michael Grenetz

Michael Grenetz

Vice President, Community, ActionSprout
Been in the NGO field for 13 years - from little groups to national and international organizations. I currently work at ActionSprout helping nonprofits get the most out of Facebook to help grow their engagement, relationships and email supporters.
avatar for Jill Pape

Jill Pape

Online Campaigner, Greenpeace USA
I work at Greenpeace USA, managing the email testing program, producing online content and working across departments on digital strategy. I studied conservation psychology in undergrad and have been interested in the question of why people take action every since!

Friday March 6, 2015 10:30am - 12:00pm CST
  Communications  Online NTC

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