Friday, March 6 • 10:30am - 12:00pm
Content Strategy 101 - #15NTCstrat101

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Website editors! Has your organization’s website turned into a filing cabinet? Are you juggling dozens of stakeholders with competing agendas and definitions of whom the website is for and what it’s supposed to do? How many times do you hear the phrase, “We need this on the website ASAP; can you please just post it?”

Communications directors! Does it feel like your social media channels are telling an entirely different story than your email stream? Does that story come even close to aligning with what gets published on the website and pushed out to the press?

If you answered YES! or UGH, TOO OFTEN! to the questions above, content strategy can help. Content strategy is an emerging practice that’s bringing focus, intention, and sanity to the online presences of nonprofit and forprofit organizations alike. Smart marketers are learning that when content production and maintenance flow from clear, measurable goals—across platforms—the results are higher conversion rates, better storytelling, and stronger brands. Participants will leave with a healthy dose of hope, plus the tools they need to lay the groundwork for powerful content strategy practices in their organizations.

avatar for Katie Carrus

Katie Carrus

Director of Online Communications, Humane Society Legislative Fund
Hi, NTC! I'm a content strategist, writer, and editor in Washington, D.C. For the last 10 years I've worked for The Humane Society of the United States and its family of affiliates. I introduced HSUS's first content strategy practice and am a lifelong believer in content strategy's... Read More →
avatar for Brett Meyer

Brett Meyer

Director of Strategy, ThinkShout
Brett built his first website in 1996 and has been actively involved in Internet development ever since, with particular focus on project management, user experience, and analytics. A stint in the Peace Corps, working at a radio station in rural West Africa, brought him into the nonprofit... Read More →

Friday March 6, 2015 10:30am - 12:00pm CST

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