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Friday, March 6 • 10:30am - 12:00pm
How to Tell Your Boss That You Rock: Explaining Digital Metrics to Less Web-Savvy Staff - #15NTCdigmetrics

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So, your website, blog and social media are going really well, and you have the metrics to prove it. But how do you effectively explain that to your less websavvy staff, who can’t tell an exit rate from an open rate? The last things you want to do are confuse and frustrate them, and eventually fail to get the buy-in you need for future projects.

In this hands-on, interactive session, we will talk about how to avoid opening Pandora’s box of data on unprepared staff. This includes an exploration of Google Analytics, Facebook, Twitter, email platforms, and URL shorteners. Then, we’ll talk about how to determine which metrics matter and effectively explain and report these metrics to people who don’t spend all day on the web, in a way that doesn’t talk over or under them.

This session will touch on reporting outlines, data visualization, and using online reporting functions from different analytics platforms. Participants will come away with a better idea of how to track and measure what matters to their staff, and be able to create concise and understandable reports.

avatar for Briana Kerensky

Briana Kerensky

Senior Digital Content Coordinator, Food & Water Watch
As the Senior Digital Content Coordinator at Food & Water Watch, Briana Kerensky handles the “care and feeding” of the website and other online platforms. She creates engaging and innovative digital content and helps ensure the strategic integration of all digital media across... Read More →
avatar for Matt Ott

Matt Ott

Co-founder, Black Fret
Matt Ott has founded two nonprofits to help Austin's local music community: Austin Music Foundation and Black Fret. With over 20 years of marketing and design experience for Fortune 500 companies, mom-and-pop businesses and not-for-profit organizations, Matt’s marketing and design... Read More →
avatar for Meico Whitlock

Meico Whitlock

Senior Manager, Communications, National Alliance of State Territorial AIDS Directors (NASTAD)
Meico Whitlock is a digital communications and nonprofit technology professional, currently serving as Senior Manager, Communications at the National Alliance of State and Territorial AIDS Directors (NASTAD), a national nonprofit focused on ending HIV and viral hepatitis. Meico has... Read More →

Friday March 6, 2015 10:30am - 12:00pm CST

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