2015 Nonprofit Technology Conference

So, your website, blog and social media are going really well, and you have the metrics to prove it. But how do you effectively explain that to your less websavvy staff, who can’t tell an exit rate from an open rate? The last things you want to do are confuse and frustrate them, and eventually fail to get the buy-in you need for future projects.

In this hands-on, interactive session, we will talk about how to avoid opening Pandora’s box of data on unprepared staff. This includes an exploration of Google Analytics, Facebook, Twitter, email platforms, and URL shorteners. Then, we’ll talk about how to determine which metrics matter and effectively explain and report these metrics to people who don’t spend all day on the web, in a way that doesn’t talk over or under them.

This session will touch on reporting outlines, data visualization, and using online reporting functions from different analytics platforms. Participants will come away with a better idea of how to track and measure what matters to their staff, and be able to create concise and understandable reports.