The last time your organization’s website was redesigned you researched the latest and greatest CMSs and knew all the right questions to ask. However, that was ages ago, and now that architecture and technology is getting outdated. Perhaps you fear your site no longer conforms to emerging standards or audience needs, in addition to being difficult to update and maintain.
The next era of web development is here, and it has wide implications for the way organizations create online experiences. We can build faster and smarter than ever before, but it often means entirely new thinking. Modern web design is user-centric and data-driven. It employs testing early and often. Goals and outcomes are metric-focused. And, most importantly, it must be responsive to the myriad of devices that people will be using over the next few years, including those that are yet to exist. How do you even know where to start?
If you are considering a redesign in 2015, this session is your essential primer.
