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Friday, March 6 • 10:30am - 12:00pm
The Rebrand Effect: Accelerating Fundraising Through Communications - #15NTCrebrand

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How does branding help a nonprofit advance its mission? How does it impact communications and fundraising? This interactive session will share highlights from Big Duck’s eBook, The Rebrand Effect, which explores the findings of a nationwide survey completed by over 350 nonprofits.

The workshop will articulate the benefits and influences of branding on a nonprofit, and demonstrate how it can provide a basis for more streamlined, compelling fundraising with individuals and corporations. We’ll also talk about how rebranding can strengthen an organization’s culture, and how, when coupled with strategic planning or a new fundraising strategy, it can best set up a nonprofit for effective fundraising.

Speakers
avatar for Will Nolan

Will Nolan

Senior Vice President, Communications & Administration, Parent Project Muscular Dystrophy
Will Nolan is the Senior Vice President, Communications & Administration for Parent Project Muscular Dystrophy (PPMD) and has been with the organization since 2007. Over the course of his eight years with PPMD, he has helped to launch and grow PPMD’s social networking campaign, including Facebook, Twitter, YouTube channel, and a Duchenne muscular dystrophy specific community site. To date, PPMD is able to connect people from around the world... Read More →
avatar for Farra Trompeter

Farra Trompeter

Vice President, Big Duck
Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations. Farra’s expertise focuses on helping nonprofits create multichannel campaigns and use social media to connect with donors, activists, and other members of their... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 5BC

Attendees (89)