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Friday, March 6 • 10:30am - 12:00pm
What Has Your Donation Page Done for You Lately?: Testing, Optimization & Best Practices - #15NTCoptdonation

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Donation page optimization is the least-sexy part of online fundraising—yet an investment in this area can mean real additional dollars (lots of them, in fact!) from the same traffic to your site. We’ve worked with some of the largest nonprofit fundraising programs and the major online platforms to make analytics-driven changes to donation pages that have raised tens of thousands of additional dollars.

In this session, a leading consultant, testing expert, and nonprofit organization will bring the sexy back to optimization and testing! We’ll do a quick review of the tools, technology, and methodology needed for effective testing and then dive into best practices and real testing results–things you’d expect, things that you need to know, and things that surprised us all! We’ll review a few before and after examples and share the actual data of a few groundbreaking tests from a few nonprofit programs.

1) Things you can do right now to affect donor conversions
2) Best practices and testing results from large nonprofit programs
3) Correct tracking and testing methods
4) Things to test right now.


Chris Brooks

Manager of Individual Giving and Membership, Share Our Strength
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Dawn Stoner

Director of Testing & Usability, Donordigital
avatar for Mwosi Swenson

Mwosi Swenson

Vice President, Donordigital
Mwosi has worked in direct response fundraising for the past 20 years. She began her career at Mal Warwick Associates, where she managed the direct mail and telemarketing programs for some of the nation's most respected environmental, advocacy and political organizations including... Read More →

Friday March 6, 2015 10:30am - 12:00pm CST
MR 10C

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