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Friday, March 6 • 10:30am - 12:00pm
Giving the People What They Want from Online Activism - #15NTCactivismwins

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Enough with debates about clicktivism! 80% of congressional offices report being swayed by online comments, most of your new volunteers and advocates come to you online, and social media is driving real world change. The question now is how do we give activists and potential activists what they want—the tools to lead and engage in meaningful campaigns when so much of the action is online.

Sierra Club and Greenpeace both launched new tools to do just that, using surprisingly different approaches. We’ll discuss the strategies, how the efforts were launched, what worked, what didn’t, and what changed over time.

Join us for a spirited discussion about the tug of war between scaling and serving large scale, distributed, and hyper-local activism.
We’ll also explore:
1) Techniques for listening to and interpreting user input in web and program design
2) Growing social referral traffic
3) Large scale acquisition vs. organic growth
4) When to use your organization’s brand, and when (or how much) to let go
5) How to organize over a large geographic area
6) Different approaches based on the ground vs. purely digital organizing efforts.

avatar for Molly Brooksbank

Molly Brooksbank

Sr. Director, Digital Engagement, Sierra Club
Molly leads the Digital Engagement team at Sierra Club, including online campaigns, innovation and fundraising. She is the business lead in Sierra Club's project to convert to Salesforce Marketing Cloud, and is heading up the marketing launch of a new Sierra Club advocacy platform... Read More →
avatar for Mary Nicol

Mary Nicol

National Activist Network Director, Greenpeace
Mary Nicol is the National Activist Network Director at Greenpeace. She is inspired by activism full of love and hope and spends her days thinking about how build stronger networks across the progressive movement. Currently, she is working to establish Greenpeace Greenwire, a social... Read More →

Friday March 6, 2015 10:30am - 12:00pm CST

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