2015 Nonprofit Technology Conference

Enough with debates about clicktivism! 80% of congressional offices report being swayed by online comments, most of your new volunteers and advocates come to you online, and social media is driving real world change. The question now is how do we give activists and potential activists what they want—the tools to lead and engage in meaningful campaigns when so much of the action is online.

Sierra Club and Greenpeace both launched new tools to do just that, using surprisingly different approaches. We’ll discuss the strategies, how the efforts were launched, what worked, what didn’t, and what changed over time.

Join us for a spirited discussion about the tug of war between scaling and serving large scale, distributed, and hyper-local activism.
We’ll also explore:
1) Techniques for listening to and interpreting user input in web and program design
2) Growing social referral traffic
3) Large scale acquisition vs. organic growth
4) When to use your organization’s brand, and when (or how much) to let go
5) How to organize over a large geographic area
6) Different approaches based on the ground vs. purely digital organizing efforts.