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Friday, March 6 • 1:30pm - 3:00pm
Is it Worth it for Nonprofits to Build Branded Apps? - #15NTCbrandedapp

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With mobile becoming increasingly dominant, nonprofits must have a mobile strategy. Most are redesigning their sites to be responsive (or have separate mobile sites), and many use SMS (texting) as a way to communicate or accept donations.

But what about apps? They are expensive to build and promote. While apps are incredibly popular, there are only a handful of incredibly popular apps.

In this session, we will explore what it takes to build and promote a successful app from scratch as well as explore other options lower cost options such as reskinning existing apps or partnering with apps in the nonprofit space such as Charity Miles. Examples will include the Ad Council’s Toothsavers App (over 100K downloads) and UNICEF’s Tap Project App.

avatar for Adam Hostetter

Adam Hostetter

Director, Design & Development, American Technology Services
Adam Hostetter leads American Technology Services' Design & Development practice. In that capacity he oversees client strategy and the efforts of a team that focuses on website redesign projects, mobile application development, and other web application project efforts. His experience... Read More →
avatar for Zee Hoffmann Jones

Zee Hoffmann Jones

Content Producer/Web Developer, Ad Council
Zee is a Content Producer and Web Developer on the Ad Council’s Digital team. Before joining the Ad Council, Zee worked in digital communications at Power Poetry, VolunteerMatch, DonorsChoose and Planned Parenthood. She feels very strongly about helping nonprofits run lean in order... Read More →

Friday March 6, 2015 1:30pm - 3:00pm CST

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