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Friday, March 6 • 1:30pm - 3:00pm
Mapping Your Digital Audiences: Using Social Network Analysis to Take Your Communications Strategy to the Next Level - #15NTCdigmap

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So you have followers on Twitter, Facebook, LinkedIn, and the NextBigThing.com—but what does that mean in terms of your online media audiences’ relationships to you? To other organizations?

Applying social network analysis to your audience can help map your digital landscape to see the highly bonded followers and the ones that could be cultivated further. Social network analysis--which examines social relationships in terms of network theory--is a methodology that nonprofits can apply to gauge organizational network position in key areas important to your organization and show opportunity for improvement.

Attendees will learn about key concepts of social network analysis, will see demonstrations of FREE tools and approaches for conducting their own analysis plus how to gather data on their respective audiences, and will discuss concrete examples of how to apply social network analysis to better understand their organization’s audience and develop a strategy for moving forward. Attendees will learn “quick and dirty” ways to gauge their network position around issues core to their mission to better understand their organization’s network position and opportunities for developing new connections to likeminded influencers.

The session will be a mixed learning approach of short presentation on concepts and case studies, practical demonstration of tools, and interactive Q&A to apply concepts using the tools and approaches shared. All slides and links to tools will be provided after the session online.


Nicole Fernandez

Adjunct Lecturer, Georgetown University
Nicole Fernandez teaches Social Network Analysis for the Communication, Culture and Technology Program at Georgetown University. She has a BA in English Lit and an MS in Math and Statistics. She has done network analysis consulting at NDI and currently with MedStar's Institute for... Read More →
avatar for Erin Gamble

Erin Gamble

Online Media Director, ACDI/VOCA
Erin Gamble is the online media director for a leading international nonprofit that works to expand opportunities worldwide. She is a versatile communications professional with close to 10 years of broad-based web and print experience. Erin is passionate about digital strategy... Read More →

Friday March 6, 2015 1:30pm - 3:00pm CST
  Communications  Online NTC

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