2015 Nonprofit Technology Conference

So you have followers on Twitter, Facebook, LinkedIn, and the NextBigThing.com—but what does that mean in terms of your online media audiences’ relationships to you? To other organizations?

Applying social network analysis to your audience can help map your digital landscape to see the highly bonded followers and the ones that could be cultivated further. Social network analysis--which examines social relationships in terms of network theory--is a methodology that nonprofits can apply to gauge organizational network position in key areas important to your organization and show opportunity for improvement.

Attendees will learn about key concepts of social network analysis, will see demonstrations of FREE tools and approaches for conducting their own analysis plus how to gather data on their respective audiences, and will discuss concrete examples of how to apply social network analysis to better understand their organization’s audience and develop a strategy for moving forward. Attendees will learn “quick and dirty” ways to gauge their network position around issues core to their mission to better understand their organization’s network position and opportunities for developing new connections to likeminded influencers.

The session will be a mixed learning approach of short presentation on concepts and case studies, practical demonstration of tools, and interactive Q&A to apply concepts using the tools and approaches shared. All slides and links to tools will be provided after the session online.