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Friday, March 6 • 1:30pm - 3:00pm
Sustainers: Everybody Wants Them, But What are the Best Tactics to Get Them - #15NTCsustainers

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Donors who commit to more than one gift–whether it’s monthly, quarterly or yearly–have been called the Holy Grail. Every nonprofit would love to have a steady stream of donors joining their sustaining gift programs. How do you recruit prospects to sustainers and how do you upgrade one-time donors to sustainers?

This panel will share examples from a wide range of organizations that have healthy and growing sustaining gift programs

Speakers
avatar for Heather Marsh

Heather Marsh

Senior Director, Digital Marketing, ABD Direct
Heather Marsh has over 10 years of direct marketing experience, and has worked with clients such as Wounded Warrior Project, Mothers Against Drunk Driving, The Wilderness Society, Disabled American Veterans, and many others. She feels strongly that it is time to take a holistic approach to marketing – bringing digital, mail, and other channels together to maximize communication with donors. | | Her strengths include developing and... Read More →
avatar for Sue Anne Reed

Sue Anne Reed

The Engage Group
Sue Anne Reed has worked in online marketing for her entire 15+ years in a wide range of industries. Five years ago, she started working exclusively for nonprofits and other social good companies. | | At The Engage Group, Sue Anne has worked on projects for Defenders of Wildlife, National Audubon Society, The Wilderness Society, and the League of Women Voters. She was an integral part of the team that launched the online gift catalog for... Read More →
avatar for Shiloh Stark

Shiloh Stark

Senior Director, Online Growth and Cultivation, Amnesty International USA


Friday March 6, 2015 1:30pm - 3:00pm
MR 6B

Attendees (114)