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Friday, March 6 • 1:30pm - 3:00pm
Don't Panic! How to Embrace Emerging Social Media with Infinite Majesty and Calm - #15NTCembracesm

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Most nonprofits are familiar with Facebook, Twitter, and LinkedIn, but what about newer, fast-growing social media and messaging channels like Snapchat, WhatsApp, Whisper, Kik, Pheed, and that sparkly new one that launched while you were reading this description? What about the ones you’ve so far disregarded as mostly harmless, such as Pinterest, Vine, Instagram, Quora, and Reddit? How do you decide if these new (or just new-to-you) channels deserve to be part of your organization’s already crowded communications and marketing efforts? Can ephemeral and anonymous social sharing really play a role in helping your messages be heard? If your organization doesn’t work with youth, are these channels even relevant?

You’ll learn which questions to ask that can help you set nimble strategies and choose effective tactics for engaging on these channels. You’ll also be inspired by the creative ways that organizations large and small are bravely experimenting on a variety of emerging social media.

Simply put, you’ll know where your towel is.

Speakers
avatar for Lauren Girardin

Lauren Girardin

Marketing and Communications Strategist, Lauren Girardin Consulting
Lauren Girardin uses her creative chutzpah to help nonprofits and foundations engage their communities and share their stories. She specializes in moving marketing and communications projects from strategy through implementation, applying her planning foresight to right-size the work... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 9A

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