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Friday, March 6 • 8:30am - 10:00am
Day 3 Plenary: Ignite with Ideas

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Friday Awards
We'll kick off Day 3 by announcing NTENny Award Winners, and winners of the 2015 IMAB Integrated Marketing Awards. The IMAB awards recognize the results of innovative integrated, multi-channel marketing campaigns or programs in each of three core pillars of integrated marketing as defined by the IMAB.

Friday Plenary 
Following the awards, join NTEN's CEO, Amy Sample Ward, as we launch into our last day of the conference. This morning will feature 6 more special Ignite presentations chosen from our community.
  • You Can Change Your Story
    Debra Askanase, Digital Engagement Strategist, National Brain Tumor Society, @askdebra
    Our identities are created as we live. They are created from stories we tell about ourselves, and stories affixed to us by others. Over time, it becomes harder and harder to remember that any story we believe about ourselves is just one possible version of who we are. This is an Ignite about how I had a story, and chose to change it. 
  • Digital Battles for the World's Souls
    Chris Worman, Senior Director Global Media, TechSoup Global, @chrisworman
    While many of us are busy celebrating the relative accomplishments of the Middle East and Eastern Europe’s digitally driven (r)evolutions, governments are fighting back. Just as we are beginning to experience the promise of open-data-driven programming, the digital space necessary to engage, debate and design with the citizens we hope to serve is being restricted. One highly successful project coming out of our work in the Balkans links citizen reporting, anti-corruption, philanthropy and the Montenegrin government provides a particularly enlightening insight into how we might flip the trend, solidify and strengthen our sector’s position. 
  • Why I Don't Use Volunteers
    Liza J Dyer, Volunteer Program Coordinator, Multnomah County Library, @lizaface
    How do you communicate the impact of your organization’s volunteers? Whether through social media, your website, email, or word of mouth, the way we talk about volunteers matters. I’ll share why you shouldn't say you “use” volunteers, what you should say instead, and showcase specific examples from organizations who are leading the way when it comes to communicating volunteer impact.
  • Get the message: low tech tools are critical to reaching YOUR stakeholders
    Laura Walker McDonald, CEO, Social Impact Lab (SIMLab), @techladylaura
    American teens still send more SMS than any other type of message - and send more SMS than any other age group. Despite the predictions, SMS isn't dead - and nor, despite so many other options being available, is radio, or community bulletin boards, or the personal connection we get from meeting in person. Community mobilization and engagement in this century defaults to high-end digital, and in so doing, excludes the 100m Americans without a smartphone. Inclusive approaches weave together platforms like SMS and voice - available to all mobile phone users - with radio, human networks and analogue communications tools to reach everyone, including those without any phone at all - the most vulnerable in our society.
  • The Technology of Social Change
    Speaker: Ivan Boothe, Creative Director, Rootwork.org
    Being at a tech conference, it's natural to give a lot of attention to really cool technology. But too often, successful social movements are only examined on the surface, and from Tahrir Square to Ferguson all we hear are cries of the "Twitter revolution" or criticisms of "slacktivism." We need to go deeper. We need to look at how social justice works, apply it to your own situation, and then pick the tools that support that work. While Ivan works as a freelance web developer, his degree is in social movement theory and his background is community organizing, and he'll spend a few minutes talking about what really powers successful social change.
  • Digital Activism? Get Real!
    Speakers: Molly Brooksbank, Sr. Director, Digital Engagement, Sierra Club & Arielle Kilroy, Senior Director of Digital Product, The Sierra Club
    It's never been easier to engage supporters online. But how do you give more power to people online to make change in the real world? The Sierra Club is taking a fresh approach by launching AddUp.org -- a platform that helps win campaigns by using new school strategy with old school activism -- here at NTC. Molly Brooksbank and Arielle Kilroy, Senior Digital Directors at Sierra Club will show how they plan to cultivate an online movement that drives real world action by connecting the dots between actions and impact. Will it work? You decide.

avatar for Amy Sample Ward

Amy Sample Ward

Amy is driven by a belief that the nonprofit technology community can be a movement-based force for positive change. Their prior experience in direct service, policy, philanthropy, and capacity-building organizations has fueled Amy's work to create meaningful, inclusive, and compassionate... Read More →

avatar for Debra Askanase

Debra Askanase

Digital Engagement Strategist, Community Organizer 2.0
Debra is the Director of Outreach at the National Brain Tumor Society, and as such thinks a lot about how to create meaningful relationships with online stakeholders. Debra also founded Community Organizer 2.0, a digital media strategic consulting firm to nonprofit organizations and... Read More →
avatar for Ivan Boothe

Ivan Boothe

Creative Director, Rootwork.org
Working with nonprofits and social change groups on web + online strategy. Into creative social protest and radical nonviolent praxis. #nptech #Drupal #4change ↵ Ivan is the creative director of Rootwork.org, working with nonprofits and community groups as a Drupal developer an... Read More →
avatar for Molly Brooksbank

Molly Brooksbank

Sr. Director, Digital Engagement, Sierra Club
Molly leads the Digital Engagement team at Sierra Club, including online campaigns, innovation and fundraising. She is the business lead in Sierra Club's project to convert to Salesforce Marketing Cloud, and is heading up the marketing launch of a new Sierra Club advocacy platform... Read More →
avatar for Liza Dyer

Liza Dyer

Volunteer Services Program Coordinator, Multnomah County Library
Liza has been involved in the nonprofit and public sectors for more than 15 years. She is currently participating in the Mozilla Foundation's Web Literacy Leaders project. She is proud to be an AmeriCorps alum and Certified in Volunteer Administration (CVA).
avatar for Arielle Kilroy

Arielle Kilroy

Senior Director of Digital Product, The Sierra Club
Combining her passion for art and nature with a love of connecting people, Arielle has helped lead everyone from musicians to nonprofits through the discovery, strategy, and execution of using technology to connect with audiences. Arielle currently heads up the Sierra Club's Digital... Read More →
avatar for Laura Walker McDonald

Laura Walker McDonald

Director of Innovation, Global Alliance on Humanitarian Innovation
Laura Walker McDonald is Director of Innovation at GAHI, the Global Alliance on Humanitarian Innovation. She has spent eight years working on inclusive, appropriate technology for social change, at SIMLab and FrontlineSMS, and prior to that worked for the Red Cross in London. She... Read More →
avatar for Chris Worman

Chris Worman

Senior Director of Alliances and Community Engagement, Techsoup
Since 2011, Chris has held roles leading TechSoup’s program design and communications groups. Now that TechSoup is completely global, he is focused on leveraging what TechSoup has built over the years into deeper and more supportive relations with the 1 million+ NGOs currently served... Read More →

Friday March 6, 2015 8:30am - 10:00am CST
Exhibit Hall 1
  Online NTC  Plenary
  • Twitter Hashtag: #15NTCignite
  • CFRE Credits: N/A

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