Friday Awards
We'll kick off Day 3 by announcing NTENny Award Winners, and winners of the
2015 IMAB Integrated Marketing Awards. The IMAB awards recognize the results of innovative integrated, multi-channel marketing campaigns or programs in each of three core pillars of integrated marketing as defined by the IMAB.
Friday Plenary Following the awards, join NTEN's CEO, Amy Sample Ward, as we launch into our last day of the conference. This morning will feature 6 more special Ignite presentations chosen from our community.
- You Can Change Your Story
Speaker: Debra Askanase, Digital Engagement Strategist, National Brain Tumor Society, @askdebra
Our identities are created as we live. They are created from stories we tell about ourselves, and stories affixed to us by others. Over time, it becomes harder and harder to remember that any story we believe about ourselves is just one possible version of who we are. This is an Ignite about how I had a story, and chose to change it.
- Digital Battles for the World's Souls
Speaker: Chris Worman, Senior Director Global Media, TechSoup Global, @chrisworman
While many of us are busy celebrating the relative accomplishments of the Middle East and Eastern Europe’s digitally driven (r)evolutions, governments are fighting back. Just as we are beginning to experience the promise of open-data-driven programming, the digital space necessary to engage, debate and design with the citizens we hope to serve is being restricted. One highly successful project coming out of our work in the Balkans links citizen reporting, anti-corruption, philanthropy and the Montenegrin government provides a particularly enlightening insight into how we might flip the trend, solidify and strengthen our sector’s position.
- Why I Don't Use Volunteers
Speaker: Liza J Dyer, Volunteer Program Coordinator, Multnomah County Library, @lizaface
How do you communicate the impact of your organization’s volunteers? Whether through social media, your website, email, or word of mouth, the way we talk about volunteers matters. I’ll share why you shouldn't say you “use” volunteers, what you should say instead, and showcase specific examples from organizations who are leading the way when it comes to communicating volunteer impact.
- Get the message: low tech tools are critical to reaching YOUR stakeholders
Speaker: Laura Walker McDonald, CEO, Social Impact Lab (SIMLab), @techladylaura
American teens still send more SMS than any other type of message - and send more SMS than any other age group. Despite the predictions, SMS isn't dead - and nor, despite so many other options being available, is radio, or community bulletin boards, or the personal connection we get from meeting in person. Community mobilization and engagement in this century defaults to high-end digital, and in so doing, excludes the 100m Americans without a smartphone. Inclusive approaches weave together platforms like SMS and voice - available to all mobile phone users - with radio, human networks and analogue communications tools to reach everyone, including those without any phone at all - the most vulnerable in our society.
- The Technology of Social Change
Speaker: Ivan Boothe, Creative Director, Rootwork.org
Being at a tech conference, it's natural to give a lot of attention to really cool technology. But too often, successful social movements are only examined on the surface, and from Tahrir Square to Ferguson all we hear are cries of the "Twitter revolution" or criticisms of "slacktivism." We need to go deeper. We need to look at how social justice works, apply it to your own situation, and then pick the tools that support that work. While Ivan works as a freelance web developer, his degree is in social movement theory and his background is community organizing, and he'll spend a few minutes talking about what really powers successful social change.
- Digital Activism? Get Real!
Speakers: Molly Brooksbank, Sr. Director, Digital Engagement, Sierra Club & Arielle Kilroy, Senior Director of Digital Product, The Sierra Club
It's never been easier to engage supporters online. But how do you give more power to people online to make change in the real world? The Sierra Club is taking a fresh approach by launching AddUp.org -- a platform that helps win campaigns by using new school strategy with old school activism -- here at NTC. Molly Brooksbank and Arielle Kilroy, Senior Digital Directors at Sierra Club will show how they plan to cultivate an online movement that drives real world action by connecting the dots between actions and impact. Will it work? You decide.
