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Thursday, March 5 • 3:30pm - 5:00pm
Gaming for Change: The Gamification of Peer-to-Peer Fundraising - #15NTCgameforchange

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Peer-to-peer isn’t just the biggest buzzword in fundraising–it’s the new reality. From Yelp reviews for restaurants to Craigslist apartment listings, our networks are hubs of information, conversation, and commerce. The time is ripe for the realization that all fundraising–at its core–leverages network dynamics and is, therefore, peer-to-peer.

This session will begin with an introduction to the peerto-peer fundraising landscape. With the myriad of ways to leverage your networks for maximum mission impact, we’ll walk you through all the branches on the peer-to-peer family tree and provide real-world examples of how organizations are using peer-to-peer dynamics to generate mission-fueling revenue. An overview of the popular gamification trend will follow, including considerations and best practices for utilizing gaming elements to increase engagement in your next fundraising event.

RaiseMore will lend industry experience to the session, and will wrap up with a showcase of how the nonprofit Shatterproof is able to bring gamification to life and increase fundraising.

1) An understanding of the critical role peer-to-peer dynamics play in fundraising
2) Best practices for incorporating gaming elements into fundraising events (and how to assess their performance)
3) A case study of how Shatterproof is successful strategies to game for change.

avatar for Lea Madry

Lea Madry

Associate Consultant, Plenty Consulting
avatar for Nancy Palo

Nancy Palo

National Vice President, Community Empowerment, Shatterproof
avatar for Devan Twyman

Devan Twyman

Co-Founder & CEO, RaiseMore

Thursday March 5, 2015 3:30pm - 5:00pm CST
MR 10C

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