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Thursday, March 5 • 10:30am - 12:00pm
Does Your Content Strategy Now Trump SEO? Trends and Tips to Help You Get Found in 2015 - #15NTCseocontent

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Information discovery is changing significantly. We now search YouTube, Pinterest, Twitter, and other apps almost as often as we search Google. Or learn about news or issues through Facebook first.

So what does that mean for your SEO strategy? How are search engine algorithms evolving to adapt to this new reality? And what can you do, as a nonprofit, to get found? Learn why your content strategy is now so essential for getting your message out, and how to get noticed online in 2015 without spending a fortune. We’ll also dissect the success of the Center for Nonprofit Excellence (a project of the United Way of Central New Mexico) and explore lessons relevant to other nonprofits. The Center has seen phenomenal web traffic growth in spite of limited resources, thanks to a community-generated content strategy, smart SEO and social media optimization.

Speakers
avatar for Elizabeth Beachy

Elizabeth Beachy

Director of Strategic Communication, Upleaf
Elizabeth Beachy, MHS, is a social marketing and communication expert with 15+ years of experience helping nonprofits effectively communicate with their audiences and measure their impact. She is a co-founder of Upleaf, an agency dedicated to helping nonprofits thrive through strategic online communication and technology solutions.
AS

Arika Sánchez

Community Engagement Specialist, Center for Nonprofit Excellence, United Way of Central New Mexico
Arika has been working at the Center for Nonprofit Excellence since 2010. Her projects include the NM Grantmakers Directory, NM Nonprofit Directory, NM Volunteer Connection, NM Consultants Directory, and the Center's database. Prior to joining the Center she was a graduate fellow at the Justice Action Center in New York. Arika interned with The Legal Aid Society's immigration unit in New York and served as the nonprofit coordinator at Volunteer... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 8C

Attendees (154)