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Thursday, March 5 • 10:30am - 12:00pm
Using Technology and Online Communication to Reach Rural or Marginalized Populations - #15NTCreachrural

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Cloud-based technology and online communication can help overcome many of the barriers that traditionally make rural or marginalized audiences hard to reach. Join us to learn how one nonprofit, Hispanic Access Foundation (HAF), combined the strengths of technology with grassroots outreach to help Spanishspeaking Hispanic immigrants across the country.

HAF wanted to reach Hispanics in 18 states through a diverse network of faith-based organizations with a small team of project managers, on a shoestring budget.

We leveraged donated and open source technology like Salesforce, Drupal, and Google Apps, in combination with mobile devices like iPad, to create a powerful infrastructure that allowed HAF to:
1) Coordinate educational workshops in churches, community centers, and homes, and collect data from participants in real-time
2) Cut operational costs with low-maintenance cloud-based tools and a fully mobile workforce
3) Use the organization’s bilingual website, information and referral helpline, searchable directory of Hispanic-serving health providers, social media, radio, email, and text messages to reach marginalized Spanish-speaking families nationwide
4) Implement a large population-based survey, monitor project results, generate donor reports, and evaluate programs.


Maite Arce

Executive Director, Hispanic Access Foundation
Will participate in the presentation via recorded video.
avatar for Osvaldo Gomez

Osvaldo Gomez

Technology Director, Upleaf
Osvaldo’s experience spans marketing, operations and a broad array of technologies. He left the corporate world 6 years ago to co-found Upleaf and apply his big-picture strategy and technical skills to helping nonprofits make the world a better place. He has been the architect... Read More →

Thursday March 5, 2015 10:30am - 12:00pm CST

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