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Wednesday, March 4 • 1:30pm - 3:00pm
2015 Digital Outlook Report: Nonprofit Trends and Strategy - #15NTCoutlook

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What does “digital strategy” look like in your organization?

For many nonprofits, digital strategy teams can incorporate staff from a range of departments. What are these teams investing in for 2015? How are these efforts funded? How many people are on the team, and who’s in charge of it?

Care2, hjc, and NTEN partnered up to ask these questions in a survey, and the findings from nearly 500 respondents were fascinating! Attend this session and learn more about the key report findings to inform your nonprofit’s digital strategy, highlights from nonprofits profiled in the report, and seven steps for success in 2015. Attendees will receive copies of the 2015 Digital Outlook report.

This session is a great fit for anyone that is responsible for professionals working on digital strategy in their organizations, such as fundraisers, marketers, communicators, and leaders.

avatar for Heather McLean

Heather McLean

Senior Fundraising Advisor, HJC
Heather has a rich background in international development both in terms of  education and fieldwork. She made the transition from program development to  fundraising when she moved from the United States to Canada in 2004. After  completing the Humber College program in Fundraising & Volunteer management,  she started her fundraising career as the Development Officer, Special Events, at  Plan Canada where she... Read More →
avatar for Joleen Ong

Joleen Ong

Marketing & Publications Director, NTEN
Joleen is a strong advocate of the nonprofit sector's role in bringing about social change, and the power of smart communications and technology to make this happen. Prior to NTEN, she served as the Communications Manager at the human rights organization Social Accountability International in New York. Joleen's roots are in campus organizing, and has led numerous successful campaigns to increase responsible procurement with Fair Trade... Read More →

Eric Rardin

Eric is VP of Business Development at Care2.com where he helps hundreds of nonprofits connect with donors and supporters online. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom. Eric serves on the board of directors of two national nonprofit organizations. | | Prior to... Read More →

Kathryn Richardson

Chief Marketing and Communications Officer, Alzheimer Society of Ontario
As Chief Marketing and Communications Officer for the Alzheimer Society of Ontario, Kathryn leads the development of strategies to build awareness of the impact of Alzheimer’s disease and other dementias and to profile the services and supports offered by the 32 community-based Alzheimer Societies in Ontario. Currently, Kathryn is focused on expanding the reach of the Society by targeting diverse audiences and using digital marketing... Read More →
avatar for Zach Zimmel

Zach Zimmel

Head of Digital Marketing, hjc
Zach is the Head of Digital Marketing at hjc -  a world leader in interactive and integrated fundraising. He believes in discarding one-size-fits-all solutions and replacing them with data-driven processes, blending social innovation with cross-sector best practices. He has a passion for forward thinking marketing and digitally integrated fundraising.

Wednesday March 4, 2015 1:30pm - 3:00pm
MR 10A

Attendees (178)