Latinos are now the largest minority in the U.S. and Spanish is second only to Mandarin in the number of native speakers around the world: 406 million. There are a number of considerations to make when engaging the Latino community that could have significant implications. Which communication channels do they prefer? Are there geographic or other cultural considerations to be made in order to create targeted outreach? What type of content is the most well received?
In this session, we will use case studies as a way to explore successful engagement of Latinos online. We’ll also discuss the impact of various platforms and the role of mobile devices. Don’t speak Spanish? Don’t worry! This discussion will focus on the unique tactics that work best for all nonprofits trying to reach Latinos–in English or Spanish.
Takeways: 1) Lessons learned from case study examples; 2) Insights for working with Latino populations specifically 3) Tips and strategies to apply to your own organization’s outreach efforts.
