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Tuesday, March 3
 

9:00am

Pre-Conference: Drupal Day

This free full-day event will be geared toward IT decision makers who either currently manage, or are considering, the Drupal content management system. The day will conclude with a keynote presentation on the future of Drupal in nonprofit technology and its next iteration, Drupal 8.

This event is a hands-on opportunity for Drupal users in the NTEN Community to:
• Participate in the dialogue within the national community of Drupal professionals and IT decision makers serving the nonprofit sector
• Make connections between nonprofit IT professionals interested in different technical and process conversations who are active in the wider Drupal community
• Expose the nonprofit IT community to the latest techniques, tools, and trends in Drupal development and site management, presented by Drupal experts

Schedule: Subject to change, visit http://myntc.nten.org/drupal for the most updated information.
Breakfast and lunch will be provided to attendees.

8:30am–9:00am Registration & Check–in
9:00am–9:20am Welcome and Introduction to Drupal Day
9:20am–9:40am Nonprofit Case Study
9:40am– 10:30am Breakout Sessions & Trainings
10:30am–10:50am Coffee Break
10:50am–11:10am Nonprofit Case Study
11:10am–12:00pm Breakout Session and Trainings
12:00pm–1:00pm Onsite Lunch
1:00pm–1:20pm Nonprofit Case Study
1:20pm–2:10:pm Breakout Sessions & Trainings
2:10pm–2:30pm Nonprofit Case Study
2:30pm–3:20pm Breakout Sessions & Trainings
3:20pm–3:50pm Keynote on the Future of Drupal in Nonprofit Tech
3:50pm–4:00pm Closing Remarks
5:00pm–8:00pm Happy Hour

Special thanks to ThinkShout for being the primary Drupal Day organizer.
To learn more about future Drupal Day sponsorship or speaking opportunities, contact Stephanie Gutowski at ThinkShout: stephanie@thinkshout.com.For inquiries about this workshops, please contact events@nten.org.


Tuesday March 3, 2015 9:00am - 4:00pm
Level 3, Meeting Room 6
  • CFRE Credits: N/A

9:00am

Pre-Conference: WordPress Day

The first annual WordPress Day for Nonprofit Professionals will be a full day of content geared toward developers, power users, content managers, community organizers, and IT decision makers who either currently use, or are considering WordPress.

We will start the day with a brief introduction to WordPress. Then we’ll break into groups to enjoy project showcases and breakout sessions, where WordPress experts will expose you to new ideas, best practices, timesaving tools, and more. Throughout the day, and especially during lunch, you will have a chance to network with other WordPress professionals from the nonprofit sector. We will wrap things up with a look at the future of WordPress and where we think it can help take the nonprofit community.

Schedule: Subject to change, visit myntc.nten.org/wpday for the most updated information. Breakfast and lunch will be provided to attendees.
8:30am–9:00am Registration & Check–in
9:00am–9:25am Welcome, Introductions, Opening Remarks, and Introduction to WordPress 9:30am–9:55am Project Showcase
10:00am–10:25am Project Showcase
10:30am–10:45am Coffee Break
10:50am–11:50am Project Showcase
11:20am–11:45am Project Showcase
11:45am–1:00pm Lunch with “Birds of a Feather” Groups
1:00pm–2:00pm Breakout Sessions
2:00pm–3:00pm Breakout Sessions
3:00pm–4:00pm Breakout Sessions
4:00pm–4:30pm Future of WordPress and Closing Remarks

Special thanks to Pongos for being the primary WordPress Day organizer.
To learn more about future WordPress Day sponsorship or speaking opportunities, contact Chrissy Rey at Pongos: chrissy@pongos.com


Tuesday March 3, 2015 9:00am - 4:00pm
Ballroom B

10:00am

Special Office 365 Event for Nonprofits & IT Consultants:
Limited Capacity seats available

Here's your chance to learn more about Office 365 - what it is, how the licensing works, how it can benefit your nonprofit, and what it takes to implement it. Nonprofit staff can learn more about why nonprofits are choosing Office 365, how it’s saving them money, and how to successfully implement it.  IT staff and consultants will have the opportunity to learn tips and tricks about implementing Office 365 at nonprofit organizations.  Everyone will have time to ask questions and learn more about the benefits of O365 for nonprofits.  This event will be hosted by TechSoup and its partner organization, TechImpact:
  • Date & time: March 3rd, 10am – 4pm
  • Location: Space 12 - 3121 East 12th St., Austin, TX
  • Lunch and coffee breaks will be provided
Space is limited to 100 participants so please reserve early! 

Tuesday March 3, 2015 10:00am - 4:00pm
Space 12 3121 E 12th Street, Austin, Texas
  • CFRE Credits: N/A

5:00pm

Speakers Reception
Limited Capacity seats available

Speakers are invited to this closed event as an opportuntity to meet fellow presenters and NTEN staff in person before we kick off the conference.

Tuesday March 3, 2015 5:00pm - 7:00pm
Details In Invite
  • CFRE Credits: N/A
 
Wednesday, March 4
 

7:00am

Friends of Bill W.
Wednesday March 4, 2015 7:00am - 8:00am
Level 2, M8

7:30am

Breakfast in the Science Fair
Wednesday March 4, 2015 7:30am - 8:30am
Exhibit Hall 2

8:30am

Day 1 Plenary: Ignite with Ideas
Wednesday Awards
We'll kick off Day 1 by announcing the NTENny Award Winners, and the winners of the Care2 Impact Prize. These prizes will recognize individuals in the nonprofit sector who have made an outstanding impact on the field of online advocacy, online fundraising, or both.

Wednesday Plenary
Following the awards, join NTEN's CEO, Amy Sample Ward, and start your conference off with a bang! This morning will feature 6 special Ignite presentations chosen from our community.
  • Capitalizing on the Colbert Effect
    Speaker:
    Jennifer Breakspear, Executive Director, Options for Sexual Health, @jjbreakspear
    In February 2010 I was the Executive Director of QMUNITY - BC's Queer Resource Centre, a small non-profit in Vancouver and we hosted the first ever PRIDE House for the Vancouver Winter Olympics. Among the visitors was Stephen Colbert who taped an interview with me for the Colbert Report. Although the clip ultimately didn’t make it to air, amateur videos of his visit and our conversation went viral online and every few months I get a Google news alert that my few minutes of playing 'straight man' to Stephen Colbert has popped up somewhere online again. The whole reason for PRIDE House was to shine a light on homophobia in sports and social media regularly renews Stephen Colbert's visit to PRIDE House Vancouver and continues to shine that light and poke fun at the inanity of discrimination.
  • Social Good Shark Tank
    Speaker:
    Peter Panepento, Principal, Panepento Strategies, @ppanepento
    Events like GivingTuesday are helping condition people to give online and raising awareness about the importance of giving. But they aren’t going to cure cancer, reduce hunger, or improve pre-K education. If we really want to unleash the full power of social networks and online fundraising to advance change, we need to do more. A new effort called “________ Awareness Month” combines the best elements of GivingTuesday, issue-specific events like Breast Cancer Awareness Month, and crowdfunding to create a large-scale, focused national giving campaign.
  • Transcending "Social:" Visibility and Empowerment In An Uber-Mega-Meta Self-Conscious Age
    Speaker:
    Jianda Johnson, Business and Resource Development Specialist, Guadalupe Montessori School, @MontessoriEdTec
    Let's explore the pitfalls and pratfalls of creating a social/media presence, in an educational context, in the hyper-digital (often hyper-critical) digital age. Where can we divine our soul connections in the maelstrom of tech/social's seeming dictates? How can we protect yet empower ourselves, our kiddos, families and communities among the multiple data streams social/media converge? 
  • Ten Years of Mistakes and Lessons Learned: The Greatest Hits
    Speaker:
    Jeff Coburn, Web Services Manager, Institute for Community Inclusion, @Coburnicus
    Having worked within technology for a diverse and rapidly expanding non-profit, focused on the inclusion of people with disabilities, I’ve been a part of my share of poor decisions and “teaching moments.” Let’s revisit them publicly. And then, let’s never speak of them again.
  • How to Be a Mindful Techie
    Speaker:
    Meico Whitlock, Senior Manager Communications, NASTAD
    Are you wondering how we as nonprofit techies can maintain our cool and focus, stay productive and passionate, and navigate the ever-evolving technology challenges and shifting priorities of our organizations? Take a deep breath and come into the present moment to learn how to become a mindful techie. You’ll come away with a few simple and practical steps you can take to be more effective in your work and more useful to the world. 
  • Data's New Clothes
    Speaker: Greg Schneider, Information Systems Director, National Institute on Money in State Politics
    Data is becoming more and more transparent and that is changing the world.  What data are you wearing and what is it showing?  Is it time for a change of clothes? 

Moderators
avatar for Amy Sample Ward

Amy Sample Ward

CEO, NTEN: Nonprofit Technology Network
Amy Sample Ward is NTEN's CEO. She is also a speaker author focused on real social change and the technologies that support it. In 2013, Amy co-authored Social Change Anytime Everywhere with Allyson Kapin. She previously co-authored Social by Social: A handbook in using new technologies for social impact. She has worked in and with advocacy organizations, private foundations, and community groups around the world.

Speakers
avatar for Jennifer Breakspear

Jennifer Breakspear

Executive Director, Options for Sexual Health
I'm about making a difference and this ideal has guided me throughout my life. I am proud to be the Executive Director of Options for Sexual Health (Opt), the largest sexual and reproductive health care provider in Canada, where I lead an innovative health care organization in the delivery of sexual health care, education and information to support healthy sexuality for all. Before Opt I led QMUNITY – BC’s Queer Resource Centre for over... Read More →
avatar for Jeff Coburn

Jeff Coburn

Web Services Manager, Institute for Community Inclusion, School for Global Inclusion and Social Development, University of Massachusetts Bosto
Jeff splits his time as a web developer/designer building accessible websites for various grant funded projects, and as the chair of the institute’s technology committee that works to improve the technical capacity of the global institute/school. Jeff also writes and speaks nationally on technology and accessibility. Jeff was born and raised in Vermont and earned a degree in Journalism and Mass Communication from Saint Michael’s College. He... Read More →
avatar for Jianda Monique

Jianda Monique

Transformative Social Media, Editorial & Creative Manager, Freelance Contractor
Jianda Johnson (artist name - Jianda Monique) is a multi-genre artist, vocalist, writer, amateur coder/photographer, and ed tech enthusiast…for starters. Growing up on the project management side of the music/entertainment industries (MP3.com/eMusic, blogger for RollingStone.com, BlogCritics et al), you may have experienced her work in UC Irvine's music projects by Tycho, Gather the Women, Om Records, select film and TV soundtracks, and more... Read More →
avatar for Peter Panepento

Peter Panepento

Principal, Panepento Strategies
Peter Panepento is principal at Panepento Strategies, a full-service content, digital, and social strategy firm. His clients include media companies, nonprofits, membership associations, and government agencies. Before starting his own firm, Peter led The Chronicle of Philanthropy's transition into digital journalism and social media -- a transition that included the creation of some of the nonprofit world's richest online communities, the launch... Read More →
avatar for Greg Schneider

Greg Schneider

Information Systems Director, National Institute on Money in State Politics
Greg has significant experience in databases, process design, strategic planning and project management while working in private sector, government and non-profit sectors. He has worked in the fields of death, taxes and politics, but still smiles. He would love to talk about data, campaign finance, the wilderness of Montana, and anything written by JRR Tolkien. Greg is currently looking into ways to leverage volunteer coding within campaign... Read More →
avatar for Meico Whitlock

Meico Whitlock

Senior Manager, Communications, National Alliance of State Territorial AIDS Directors (NASTAD)
Meico Whitlock is a digital communications and nonprofit technology professional, currently serving as Senior Manager, Communications at the National Alliance of State and Territorial AIDS Directors (NASTAD), a national nonprofit focused on ending HIV and viral hepatitis. Meico has served the nonprofit and public sectors for over a decade by connecting people, information, and technology to promote wellness and lasting social good in... Read More →


Wednesday March 4, 2015 8:30am - 10:00am
Exhibit Hall 1
  • Twitter Hashtag: #15NTCignite
  • CFRE Credits: N/A

9:00am

Nursing Mothers Room
Are you a nursing mother? We’ve arranged this space for you to comfortably take care of your needs. There is a refrigerator, sink, and chairs and tables in the room for you to use.

Wednesday March 4, 2015 9:00am - 4:00pm
Across from MR 10C, Level 3

10:00am

Morning Break in the Science Fair
Wednesday March 4, 2015 10:00am - 10:30am
Exhibit Hall 2
  • CFRE Credits: N/A

10:30am

A Choice Of Internet Futures - Will Nonprofits Be Stuck In the Slow Lane? - #15NTCnetadvocacy

Will tomorrow’s Internet be controlled by large corporations like Facebook and Google? Or by governments? Or network operators? Will you have to ask permission before people can see your new video? Will you have to add to your budget to pay Internet service providers to let their customers see your website? Or will tomorrow’s Internet enable you to reach even greater numbers of supporters? And raise more funds? Or will you, as a nonprofit, be stuck in the slow lane of the Internet? We are at a critical point in the evolution of the Internet where the choices we make today will determine whether we continue to have an Internet that enables great opportunities, or one in which it is difficult for nonprofits to communicate and serve their mission.

The Internet Society’s Dan York will walk through different scenarios for the future of the Internet, and cover topics including the rise of mobile devices and apps, social networks, security and privacy, network neutrality, Internet governance, and more. Please bring your questions and join this interactive session. You’ll leave with a solid understanding of how the Internet may evolve, and what actions YOU and your organization can take today to help ensure tomorrow’s Internet works for you!


Speakers
avatar for Dan York

Dan York

Senior Content Strategist, Internet Society
Dan York is a passionate advocate for the open Internet focused on helping people understand the changes going on all around us within communication technology and practices.  Since the mid-1980's Dan has been working with online communication technologies and helping businesses and organizations understand how to use and participate in those new media. In the early 1990’s Dan was involved with helping nonprofit... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
MR 10C

10:30am

Solving Website Problems Like a Detective - #15NTCdetective
This interactive session will offer everyone, from website administrators to content managers, basic and advanced tools for effective and efficient website troubleshooting. We’ll start out by identifying obvious causes, move on to an examination of troubleshooting tools, and finally, address how to best identify which bad actors are causing problems for your site. Once we have a model for how to investigate website problems, we’ll work together to solve real-life website case studies.

Takeaways: 1) Conceptual framework for how to step back and methodically troubleshoot website emergencies; 2) Website debugging tools, tips and tricks take-home guide; 3) Real life case studies that illustrate concepts and approaches to website troubleshooting; 4) Fun, interactive problem-solving and idea sharing session; 5) Submit your real-life website mystery in advance of the session, and it may be chosen as part of the interactive portion of the session.

Speakers
avatar for Julia Kulla-Mader

Julia Kulla-Mader

Project Manager, Jackson River
Julia has built websites for nonprofits as a web developer and project manager using Drupal and Salesforce since 2006. Prior to joining Jackson River, she worked as a project manager at TopNotchThemes, as the IT Manager for the Association for the Advancement of Sustainability in Higher Education (AASHE), and as a web developer at DesignHammer. Julia lives in Durham, NC with her family.
avatar for Jenn Olivia

Jenn Olivia

Project Manager, Jackson River
Jenn brings 17 years of project management and leadership experience to her work at Jackson River, as well as a passion for technology and social justice. She has over five years of nonprofit administration experience, most recently serving as the Director of Technology and Operations at BAVC in San Francisco. | | She loves collaboration, whether it is born out of a quick, impromptu two-person meeting or an hour-long conference call with... Read More →
KS

Kristen Smith

Director of Membership & Online Strategy, People For the American Way


Wednesday March 4, 2015 10:30am - 12:00pm
MR 9C

10:30am

Visual Media for a Social World: What You Need to Know About the Future of Social Media - #15NTCvisualmedia

Social media is changing and if you’re like most nonprofit professionals, it’s hard to keep up! This training is for anyone in need of the latest trends for visual media platforms like Instagram, Pinterest, and Vine. Learn how to use these tools on a shoestring budget whether you work in social change, nonprofits, foundations, or for-profit. We will examine how leaders in the field are successful at using these visual media platforms to advance a mission, a vision, or a cause. This session will be formatted as a lecture with a portion devoted to audience interaction, participation, and questions.

Takeaways:
1) Three new things you can do immediately to enhance your organization’s visual media platforms;
2) Practical help in setting up these channels for your organization in a strategic way;
3) How to create content using visual media tools that supports your organizational goals.

 


Speakers
avatar for Jenna Cerruti

Jenna Cerruti

Account Manager, Prichard
Jenna Cerruti is an account manager at Prichard, supporting nonprofit and foundation clients, and contributing to marketing efforts including managing Prichard’s robust social media presence. With three years of media relations experience championing purpose-driven, for-profit brands, Jenna brings a drive to tell stories in timely, creative ways. Before her communications agency career, Jenna graduated from the University of Oregon with a... Read More →
avatar for Emma Chadband

Emma Chadband

Online Outreach Associate, PAI
Emma manages PAI’s online presence, including the website, blog, and social media platforms. While at PAI, Emma has led several successful online campaigns, including "Moms Matter," an awareness campaign that brought attention to maternal health worldwide and reached more than 1 million people, and "Nightmare on Capitol Hill," a Halloween-themed campaign that showcased the four most terrifying policies facing women today. Emma also writes... Read More →
avatar for Jessica Williams

Jessica Williams

Account Director, Prichard Communications
Jessica leads strategic development for Mac’s List—Prichard’s online community for jobseekers in Oregon. She oversees much of our national client work including Playworks and The Green House Project, and a long-standing partnership with Reclaiming Futures. Jessica also supports our Pacific Northwest-based work, including leading communications assessments for The M.J. Murdock Charitable Trust and the Institute for Democratic Education in... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
Ballroom B

10:30am

B Corporations and Innovating Fundraising Models - #15NTCbcorp

What is a B Corp and why should you care? Learn how many businesses are using this vehicle to support charity partners rather than stockholders. This is just one way that nonprofits are looking at innovative ways to raise funds. However, many nonprofits today are struggling to adapt to the rapidly changing expectations of their constituents. Donors and volunteers want to engage in new ways, but true innovation is not easy and declining revenues can put even greater strain on the resources needed to reinvent organizations and programs. In this “connect” session, we will discuss your experiences and ideas against this backdrop of significant change.


Speakers

Wednesday March 4, 2015 10:30am - 12:00pm
MR 5A

10:30am

NTCjews: The Arch of Storytelling: From Exodus to Instagram - #15NTCjews

NTCjews is a group of Jewish professionals, those working with or for Jewish organizations, and Jews at NTC who gather at each NTC for learning, sharing, and socializing. All are welcome!
This year we’ll be exploring modes of storytelling and cultural transmission throughout our tradition, from oral to written to digital, across canonized and creative personal narratives. Learning from a diverse group of storytelling experts, we’ll explore how we connect our individual stories to our collective narrative. We’ll explore what this means for your work, outline the role of technology in making it possible, and share what’s happening in your work and personal life.
This session will feature guests Michael Hebb (DeathOverDinner.com and Seder 2015) and Jonathan Eisen (Director of Networking Building and Communications at StartUp Shabbat), as well as others.



Speakers
avatar for Seth Cohen

Seth Cohen

Senior Director, Charles and Lynn Schusterman Family Foundation
As part of the senior leadership team of the Charles and Lynn Schusterman Family Foundation, Seth serves as a Senior Director, leading the Foundation’s efforts to identify, connect and support global networks of young Jewish adults to enable them to create Jewish experiences and communities for themselves and their peers. He is also involved in the day-to-day legal affairs of the Foundation. Seth previously worked for 13 years as a nationally... Read More →
avatar for Lisa Colton

Lisa Colton

Chief Learning Officer, See3 Communications
My work focuses on helping organizations align their work for the connected age, including organizational development and change, new models of leadership, and social media/communications strategies and training.


Wednesday March 4, 2015 10:30am - 12:00pm
MR 8B

10:30am

50 Fascinating Nonprofit Statistics - #15NTC50stats

Join this whirlwind tour of the nonprofit world in a statistical journey. We’ll cover everything from the size of the sector from a global perspective, to how organizations stack up in the United States. Then it’s a jump to giving trends for the past few years, including the real truth about online giving. Quick scene change to donor acquisition, retention, and the statistical evidence of what really motivates donors. Then we’ll put the statistics machine on shuffle and cover some truly fascinating statistics about the nonprofit sector.


Speakers
avatar for Steve MacLaughlin

Steve MacLaughlin

Director, Analytics, Blackbaud
Steve MacLaughlin is a Director of Analytics at Blackbaud where they leverage the company’s unique data assets to accelerate positive results for the nonprofit sector. Steve has spent more than 15 years building successful online initiatives with a broad range of companies, government institutions, and non-profit organizations. Steve is a frequent speaker at conferences, a published author, and serves on the board of directors of NTEN... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
MR 7

10:30am

Online Communities That Inspire Action and Generate Results - #15NTCcommaction

Creating an online community to mobilize your supporters and further your nonprofit’s mission might seem like a big task. What to do? Where to start? A simple way is to look at what your peers are doing. Learn how American Cancer Society, NTEN, and Small World Labs have created purpose-driven online communities that increase loyalty, fundraising, engagement, and return on mission.

Takeaways:
1) An insider’s “look under the hood” into how leading nonprofit organizations use online communities to achieve ROI results;
2) How communities that are fundraising, membership, advocacy, volunteer, and support based can achieve strong results despite their focus on different core audiences;
3) Tips to successfully integrate online community into your organization’s broader communication and social media efforts;
4) A road map for evaluating which programs are and are not good candidates for achieving successful community results.




 

Speakers
avatar for Megan Keane

Megan Keane

Membership Director, NTEN
Megan is a long-time San Francisco bay area resident with an extensive nonprofit background in community management, social media, and volunteer management. As NTEN's Membership Director, Megan supports the NTEN community, helping others connect, learn, and make the most of technology, and has spoken internationally on nonprofit technology. Working also as a yoga instructor, she is passionate about combining her two careers into helping others... Read More →
avatar for Joe Prosperi

Joe Prosperi

Digital Lead, Relay For Life, American Cancer Society
Joe is a peer to peer fundraising expert, with 11 years of experience in digital media, fundraising, and volunteer engagement at the American Cancer Society. As a cancer survivor, Joe turned his diagnosis during college into a career that has evolved into leading the digital efforts for the nation's largest non-profit fundraising event, the American Cancer Society Relay For Life. Joe's areas of passions are social media, online... Read More →
avatar for Michael Wilson

Michael Wilson

CEO, Small World Labs
Hi, I'm the founder and CEO of Small World Labs. Small World Labs Community is an online community platform that provides nonprofits with tools to engage and collaborate with their supporters in new ways. | | Small World Labs Community powers the fundraising community for American Cancer Society, member community for American Heart Association, volunteer community for Mercy Ships, advocacy community for National Wildlife Federation... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
MR 6B

10:30am

Play it again, Sam: Monthly Giving Programs For Sustaining Donations 'As Time Goes By' - #15NTCplayitagain

This is a must-attend session to gather ideas for growing your monthly giving program, as well as strategies for retention, stewardship, and upgrades once your sustainer file is built. We’ll outline Share Our Strength’s month long, multichannel promotion to boost the size of its monthly giving club The Hunger Core, with efforts spanning email, web, online ads, social media, and offline fundraising. We’ll also describe year-round efforts to improve stewardship, how to create a special communications calendar for monthly donors, and ways you can use online tools to alert donors to expired membership. We’ll describe how a monthly donor upsell lightbox on the donation form works and show examples.

Share Our Strength and Donordigital have worked together over three years to build The Hunger Core, providing the sustained support necessary to aggressively pursue its goal of eliminating childhood hunger in America. This program has grown exponentially through acquisition and advertising, as well as through multi-channel efforts. 


Speakers
JH

Jeanne Horne

Senior Manager, Digital Comunications, Share Our Strength
Jeanne Horne is the Senior Manager, Digital Communications at Share Our Strength, a national nonprofit that is ending childhood hunger in America. She is responsible for the organization’s online network growth and engagement strategies, e-communications and online advertising and fundraising campaigns. | | Previous to joining Share Our Strength in 2012, Horne held a number of marketing and membership positions in the publishing industry... Read More →
avatar for Wendy Marinaccio Husman

Wendy Marinaccio Husman

Senior Account Executive, Donordigital
Wendy Marinaccio Husman is a strategy consultant with Donordigital, the online fundraising, marketing, and advocacy agency. She has more than 11 years of experience in development, including stints as Director of Development at Alonzo King LINES Ballet and Director of Membership at the Golden Gate National Parks Conservancy; she also spent a year in Shanghai consulting on email campaigns, database setup and direct mail. As a volunteer, she has... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
Ballroom C

10:30am

Moving Your Files to the Cloud: Options, Obstacles, and Obligations - #15NTCcloudmove

For many nonprofit organizations, moving their work to the cloud makes programmatic and financial sense. The availability of Google Apps and Office 365 has made cloud-based email especially attractive. The next step is moving files from on-premise servers to the cloud. There are many ways to do this, many obstacles to avoid, and an obligation to your staff to make the transition easy and the implementation effective. Join us for a discussion of these issues.

Bring your stories, ideas, and opinions! 


Speakers
avatar for Tom Moberg

Tom Moberg

Technology Consultant, Moberg Consulting


Wednesday March 4, 2015 10:30am - 12:00pm
MR 8C

10:30am

Tech Training for Small-Staff Orgs - #15NTCtechtrain

There’s no question that it’s important to keep staff updated and ready to make the most of the technology available to them. However, for smaller organizations working with limited staff capacity, it can be hard to find the time to do effective technology training.

At this session, we’ll share methods for identifying the right kinds of training for your organization, informing your trainings by efficiently collecting staff input across the organization, and ultimately crafting trainings that are the right fit for your organization.

Participants will leave with simple principles of adult education they can put into use right away within their own organizations.


Speakers
ML

Mark Larimer

VP of Marketing and Client Services, Foundant Technologies
avatar for Akilah Massey

Akilah Massey

Program Director, Exponent Philanthropy
As a program director at Exponent Philanthropy, Akilah focuses her energy on planning educational programs—including the CONNECT conference, "Ask the Expert" live chats and the organization's signature 990-PF Tax Seminar. In addition, she dedicates a portion of her time to managing resources on technology tools and networks that can help philanthropists work more efficiently and effectively.


Wednesday March 4, 2015 10:30am - 12:00pm
MR 8A

10:30am

Help Desk or Service Desk: Either Way, How Does IT Become a Partner? - #15NTChelporservice

We all know the traditional meaning behind an IT Help Desk: something breaks, you call, we fix. Moving to an IT Service Desk can add further meaning: we also work with you on the goal. But, with both of these, we still have a problem. IT has to wait for the organization to have a specific request to react to, we become a store where the customer is always right. Well guess what? The customer in this case is not always right, and IT should not be managed in a way that forces it to only fill requests and fix things. We will talk about how to manage a help desk while still allowing IT to be a partner to the organization.


Speakers
avatar for John Cronin

John Cronin

Director, Digital Strategy & Operations, National Brain Tumor Society
avatar for Steven Heye

Steven Heye

Manager of Technology, The Cara Program
Steve Heye is the Manager of Technology at The Cara Program in Chicago. He is responsible for managing the strategy and ongoing operations related to technology for The Cara Program. His previous role was at the YMCA of Metropolitan Chicago where he was responsible for managing all aspects of the YMCA's online presence including the web sites, intranet, and social networking. Before that he was with the Technology Resource Group at YMCA of the... Read More →
avatar for Dar Veverka

Dar Veverka

VP of Technology, LIFT
Dar Veverka has worked in Information Technology for over 17 years. She started out in IT working in nonprofits on small networks, moved on to teaching MCSE courses as a technical trainer, and then moved into the corporate world. She worked her way up from Helpdesk Manager at an environmental engineering firm to Manager of Systems Administration for a large virtual school system. More recently, Dar was the Director of Information Technology for... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
MR 10B

10:30am

Paradox but Possible: Hardcore on Work AND Life - #15NTCparadox

Do you love gardening, but time and time again find your plants near death as you’ve worked late every night, so haven’t watered them? Or perhaps you’re mostly the mom, dad, friend, or pet owner you want to be, but aren’t comfortable with the feeling you’re just sliding by in your marketing job. Sigh. We’ve all been there.

Join us as we talk balance, productivity, satisfaction, and what’s good enough. We’ll quickly move to small groups where you’ll join peers in brainstorming methods and challenges, then share the “best of” with us all. We’ll finish with a few folks bringing their balance challenges to the panel for an on-the-fly strategy session. Looking forward to sharing challenges and frustrations, but most importantly, methods to making them better. To the possible! 

Takeaways:
1) You’ll learn how other people balance personal and marketing agendas, at various stages of both personal and work life cycles;
2) You’ll learn how to assess your own strengths and leverage them to do your job (and your personal life) better;
3) You’ll engage with peers, hear their stories, and gather ideas. you can take back to home and office.



Speakers
avatar for Stephanie Bowen

Stephanie Bowen

Senior Communications Manager, Mobile Alliance for Maternal Action
Stephanie Bowen is responsible for developing and implementing the overarching communications and PR strategy for MAMA. Stephanie brings a decade of experience as a non-profit communications and marketing professional working to improve the lives of women and children with organizations that include Elizabeth Glaser Pediatric AIDS Foundation, KaBOOM! and International Medical Corps. Stephanie started her career as a broadcast journalist holding a... Read More →
avatar for Leili Khalessi

Leili Khalessi

Director of Communications, Marketing and Development, RedRover
Leili Khalessi leads Communications, Marketing and Development for RedRover, a national animal welfare nonprofit based in Sacramento, California. Project management, team development and culture building are her specialties. She has also served on the board for The Yoga Seed Collective and can usually be found on her yoga mat when she isn't telling stories about animals.
avatar for Kivi Leroux Miller

Kivi Leroux Miller

President, Nonprofit Marketing Guide.com
Kivi Leroux Miller is a nonprofit marketing author, trainer, and coach. She's written two books, "The Nonprofit Marketing Guide" and the award-winning "Content Marketing for Nonprofits." She's all about helping nonprofit communications directors both learn the job and love the job.
avatar for Kerala Taylor

Kerala Taylor

Director of Marketing and Communications, Oregon Entrepreneurs Network
Kerala Taylor has 13 years of experience in nonprofit marketing and communications. At age 21, she co-founded The Glimpse Foundation, which merged with The National Geographic Society in 2008. She has subsequently managed digital strategy for KaBOOM! and Oregon Entrepreneurs Network. Kerala has also blogged for many national outlets, including BabyCenter.com, and won the Elixir Press Inaugural Fiction Award for her novel, How... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
MR 6A

10:30am

Software and Service Contracts - How to Negotiate Reasonable Terms in the Cloud Era - #15NTCcontracts

When you sign a contract for software or software services without negotiating it first, you often agree to some bizarre things, such as huge penalties should you break the contract for any reasons that aren’t specifically allowed, court jurisdictions in states where neither you nor the vendor reside, and one-sided arrangements where the vendor can drop their service without warning or penalty at any time, but you can’t. In this session, we’ll discuss the types of things you need to negotiate, with a focus on equal protection for both parties and the new contracting considerations for cloud services. 

Takeaways:
1) A good sense of what can and should be negotiated 
2) Tips and tactics for getting your way
3) A sense of what has changed, and how we can take advantage of it in this new, cloud-based world.



Speakers
avatar for Peter Campbell

Peter Campbell

Chief Information Officer, Legal Services Corporation
Peter Campbell is currently the Chief Information Officer at Legal Services Corporation, America's partner for equal justice. Prior to serving at LSC, Peter spent five years as IT Director at Earthjustice, a non-profit law firm dedicated to defending the earth, and seven years serving as IT Director at Goodwill Industries of San Francisco, San Mateo & Marin Counties, Inc.  Peter has been managing technology for non-profits and law firms for over... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
MR 10A

10:30am

Open Space Room - #15NTCopenspace
We know there is a lot happening at the conference and sometimes you just need some open space. Use this room as a place to connect with others, set up a meeting, or regroup and process all the information you have taken in. You can sign up on the white board at registration to let others know what you’re interested in discussing.

Wednesday March 4, 2015 10:30am - 12:00pm
MR 9A
  • Twitter Hashtag: #15NTCopenspace
  • CFRE Credits: N/A -

10:30am

Big Data and Open Data Reuse by Nonprofits for the Creation of Sustainable Social Services - #15NTCreusedata

 Did you know that McKinsey estimates open data can contribute $3 to $5 trillion to the economy, while personal-location data could capture $600 billion?

Globally, institutions are using open and big data for commercial benefit, but it is increasingly being used for social benefit too. Emphasis has moved from simply opening up data, to improving standards and reusing data to build better services and provide new ones. The Open Data Barometer and Open Data Index mapped open data reuse around the world, while the Open Data 500 project studies sustainable use of open data by US companies. The Human Face of Data also investigated the unique ways that big data can help us all.  

Through multimedia, expert panelist insight, as well as group discussions, this session will highlight new open and big data services, and delve into the unique and vital role that nonprofits and citizens must play to realize big and open data’s promise for good.

We will also discuss some of the steps that nonprofits can start to take to use their data and other publicly available datasets to provide more sustainable products and services.


Speakers
avatar for Steve Nagoski

Steve Nagoski

Senior Data Scientist, TechSoup Global
Big Data Analysis in our modern Nonprofit Sector world, helping to deliver beautiful, timely, and useful information so we make smarter decisions and start asking better questions. Technical architectures for complex data integration on a shoestring budget through creative application of knowledge management techniques. Virtual Currencies, Engagement measurement, Customer Segmentation, and Machine Learning for live fraud, spam, and account... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
MR 5BC

10:30am

Discovering If Like Equals Love: Understanding and Testing Online Engagement - #15NTCislikelove

Your organization has a social presence, but what percentage of them can be counted on to take action on your behalf when asked? Will they step up to the plate and donate, show up for a real world event, or commit themselves to an action? Test interest, loyalty, and relationships with an online engagement campaign. Online engagement campaigns are a test for the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. 

In the first part of this interactive, hands-on workshop, we will profile successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution, and measurement. The second half of the session is all workshop: we’ll divide into small groups to accelerate creative ideas for successful campaigns and test them through collaborative and interactive methods. 

Takeaways:
1) Tips for understanding when you are organizationally ready to launch an engagement campaign
2) Organizational resources and assets needed to develop an engagement campaign
3) Critical elements of successful online engagement campaigns
4) A roadmap for developing an online engagement campaign.



Speakers
avatar for Debra Askanase

Debra Askanase

Digital Engagement Strategist, Community Organizer 2.0
Debra is the Director of Outreach at the National Brain Tumor Society, and as such thinks a lot about how to create meaningful relationships with online stakeholders. Debra also founded Community Organizer 2.0, a digital media strategic consulting firm to nonprofit organizations and businesses, and blogs at www.communityorganizer20.com. Before founding Community Organizer 2.0, Debra worked for 20 years in the nonprofit sector wearing many... Read More →
avatar for Demetrio Cardona-Maguigad

Demetrio Cardona-Maguigad

NTA Faculty Member, NTEN: The Nonprofit Technology Network
Demetrio P. Cardona-Maguigad is a strategist and educator in the areas of communication, design, and web technologies. | | As the director of strategic design at LimeRed Studio, he leads collaborative and process-driven methods between clients and development teams to uncover insights and align organizational and project goals towards innovative design solutions. | | He has been a part of the Columbia College Chicago community for... Read More →


Wednesday March 4, 2015 10:30am - 12:00pm
MR 4ABC

10:30am

Nonprofits and the Digital Divide: New Research and Tips for Getting Started - #15NTCdigdivide

NTEN and Mobile Citizen have partnered to create a new research report to better understand the digital adoption landscape facing nonprofits and the communities they serve. Organizations already making headway relative to closing the digital divide—EveryoneOn, PCs for People, and Google Fiber—will share their best practices for getting America’s disconnected online.

These organizations will provide specific examples for addressing access, equipment, training, and local partnerships in order to improve digital adoption across the country.



Speakers
avatar for Sheila Dugan

Sheila Dugan

Chief Marketing Officer, EveryoneOn
EveryoneOn is a national organization working to eliminate the digital divide by making affordable Internet, low-cost computers, and free digital literacy courses available to all unconnected U.S. residents.
avatar for Parisa Fatehi-Weeks

Parisa Fatehi-Weeks

Community Impact Manager, Google Fiber
Google believes in bringing people and communities together using technology. That's why Google Fiber invests in programs like Community Connections and partnerships with the Housing Authority of the City of Austin to help get more people access to the power of the Internet.
avatar for Kristen Perry

Kristen Perry

Communications Director, Voqal
Kristen is responsible for setting and guiding the strategy for all Voqal communications. Prior to joining Voqal, Kristen developed and implemented marketing and communication strategies for various organizations from the traditional world of banking to the emerging world of digital products. She holds a bachelor’s degree in public relations from Butler University and a master’s degree in integrated marketing communications from the... Read More →
avatar for Casey Sorensen

Casey Sorensen

Executive Director, PCs for People
PCs for People, a nonprofit digital inclusion program, has developed a model to distribute thousands of computers and Internet access each year across the upper Midwest.


Wednesday March 4, 2015 10:30am - 12:00pm
MR 9B

12:00pm

Making Technology Work at Nonprofits
Presented by Pantheon
We live in a time of great promise for technology used in advocacy and in the nonprofit sector. But as we all know there is a huge gap between the potential and the practical when it comes to making technology work at nonprofits.

This presentation will cover lessons learned spanning the gulf between the possible and the practical on presidential campaigns (Howard Dean 2004), in the nonprofit sector (CivicSpace), delivering website projects (Chapter Three), and building a technology platform (Pantheon).

Wednesday March 4, 2015 12:00pm - 12:30pm
Demo Stage - Science Fair
  • CFRE Credits: N/A

12:00pm

Lunch Break and Birds of a Feather Lunch
Birds of a feather, we have lunch together! Join these informal groups to connect with fellow attendees of a similar background or interest during the lunch breaks on Day 1 and Day 2. To help facilitate, we will set up table tents with the different groups requested prior to the event. Check the sign outside of the lunch area where we will post all of the group names. No RSVPs needed, just grab an available seat! For Day 2, please let us know at registration if you’d like to start a different Birds of a Feather group. To learn more, visit myntc.nten.org/bofs.

Wednesday March 4, 2015 12:00pm - 1:30pm
Exhibit Hall 1
  • CFRE Credits: N/A

12:30pm

What Your Nonprofit Needs to Know About the New .NGO and .ONG Domains
Presented by Public Interest Registry

Heather Mansfield will be presenting these demos with a focus on: why she is involved, a bit of the history of the .ORG domain, and a more general discussion about all of the new domains that are coming to the internet—what they mean, how they will affect branding, and why nonprofits should invest in them. She’ll close with a discussion about OnGood and about how PIR is working to become a more service-oriented nonprofit for nonprofits, NGOs, charities, through webinars, research, and training.


Wednesday March 4, 2015 12:30pm - 1:00pm
Demo Stage - Science Fair
  • CFRE Credits: N/A

12:30pm

Yoga for Geeks - #15NTCyoga
As seekers of social change we give, give, give, and it’s easy to forget to take care of ourselves. Recharge by taking a few moments for yourself with some light physical activity in the company of your fellow nonprofit techies.

We’ll explore some basic stretches to release and take care of those common areas of nonprofit stress (neck and shoulders!), learn simple techniques for handling overload, and have a laugh or two along the way. Whether you've never done yoga before or you're a seasoned yogi, you'll walk away with several new movement and mindfulness tools you can take back to use in your daily work.

You don't need a yoga mat or any special clothing (though you'll find it easiest in comfortable clothing and shoes you can remove). This session is open to anyone, regardless of any physical ability or physical limitations. No previous yoga experience is necessary (don’t worry, no handstands will be required)!

Speakers
avatar for Megan Keane

Megan Keane

Membership Director, NTEN
Megan is a long-time San Francisco bay area resident with an extensive nonprofit background in community management, social media, and volunteer management. As NTEN's Membership Director, Megan supports the NTEN community, helping others connect, learn, and make the most of technology, and has spoken internationally on nonprofit technology. Working also as a yoga instructor, she is passionate about combining her two careers into helping others... Read More →
avatar for Margaux O'Malley

Margaux O'Malley

Principal, Grand Junction Design
I've been helping nonprofits in communications and web strategy for 15 years. Also been building multilingual Drupal websites for human rights-focused orgs for about the last 5. | | I love NTC because I get so excited about the collective power of smart people who are fired up about making the world a better place. For these few days it actually feels like we can do it! | | More recently I've ventured into a second career ("career" is... Read More →


Wednesday March 4, 2015 12:30pm - 1:30pm
Rotundra

1:00pm

What is “The Future of Fundraising”?
Presented by Blackbaud

Get an NTC exclusive! Join authors from the acclaimed npEXPERTS series to hear what technology trends will be vital in the future. In this jam–packed session, you will get a first look at the newly–released book along with insights, best practices, and technology innovations from the experts themselves.

Wednesday March 4, 2015 1:00pm - 1:30pm
Demo Stage - Science Fair
  • CFRE Credits: N/A

1:30pm

#15NTCfromFAILtoFTW: Social Media Edition - #15NTCfromFAILtoFTW

"Failure Is Success In Progress" - - - Albert Einstein
"I Hate To Fail, But I Love To Learn" - - - @NickInSFO at #SMoP14

Failure, and the fear of it, not only constrains the open hearts of non-profit technologists everywhere, it stifles creative potential for success. The word "fail" is so much in our current pop lexicon that it inspired the website www.epicFAIL.com, and TheFailcon, a whole conference about failure!

Risking to fail is a critical part of the learning process. Join NTEN Leading Change Award 2014 winner, SFGMC'S Jim Nickerson, with colleagues, Frank Strona and Yee Won Chong as they host, present and facilitate this 90-minute interactive workshop to explore "Fail"ing For The Win.  

Attendees will:

  • Hear three five-minute mini case studies of organizations that planned, implemented, failed and learned from that failure.
  • Take part in small group discussions around the characteristics of "Safe-To-Fail" and what "Safe-To-Fail" organizations look like.
  • Leave with a "Safe-To-Fail Contract" outlining actionable ideas you can implement right away
  • Be able to submit an "Elevator Pitch of Failure" to the speakers and have them respond to you with brief personalized feedback post conference.

Speakers
avatar for Yee Won Chong

Yee Won Chong

Founder & Strategist, Say This Not That
Yee Won is the founder of Say This Not That, a technology platform dedicated to bringing greater language consciousness and compassion to communication. As a strategist and social entrepreneur, Yee Won strives to connect our collective experiences in achieving racial, economic and gender/LGBTQ inclusion. | Yee Won Chong is a board member of Forward Together, a multi-racial organization that works with community leaders and organizations to... Read More →
avatar for James Nickerson

James Nickerson

Lead Instructor, Digital Marketing, General Assembly
James (Jim) started his marketing and communications career "running tapes" at CNN during the Gulf War, and has been communicating ever since. Jim is currently a Marketing and Social Media Consultant, having recently worked for Stockholm-based manufacturer ASSA ABLOY.   | | In addition to extensive corporate communications and marketing experience, Jim spent three years as the Social Media manager for the San Francisco Gay Men's... Read More →
avatar for Frank Strona

Frank Strona

MentorSF.com
As long-time a nationally known writer, educator, adviser, technology and content specialist, I have been active in the pursuit to improve, educate and promote opportunities that support the engaged learner while also preparing the workforce with the tools and skills necessary to stay competitive in a rapidly expanding technology based world. | | My professional portfolio spans 25 years of change and innovation, which has included raising... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 9B

1:30pm

Multichannel Storytelling for Social Impact - #15NTCmultistory

Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media, web, and email?

In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and funder impact reporting.

Takeaways:
1) What makes a good story, and who’s the right storyteller?
2) How to and why you should spend more time leveraging good content to the right audience
3) Ways to measure what’s working or what’s not
4) Tools and resources to help transform your nonprofit into a storytelling organization.



Speakers
avatar for Megan Anhalt

Megan Anhalt

Strategy Director, Purpose
Megan is a Strategy Director at Purpose (www.purpose.com), a social business that works with non-profits, foundations, and brands to build and accelerate social movements to tackle some of the world’s biggest challenges. 10 years of experience working with digital media & communications and leading social impact campaigns, Megan's expertise focuses on the power of storytelling to engage communities and move people to action.
avatar for Jereme Bivins

Jereme Bivins

Digital Media Manager, The Rockefeller Foundation
Jereme Bivins is the digital media manager at The Rockefeller Foundation, a co-organizer of NYC's 501 Tech Club, a board member of NTEN: The Nonprofit Technology Network, and a speaker and contributor to various conferences and media outlets.
avatar for Allison Cohen

Allison Cohen

Director, Marketing & Communications, Foundation for Jewish Camp


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 9A

1:30pm

Smart Cookies: Find Your Web Marketing Sweet Spot - #15NTCsmartcookies

Say it with us, in your best, most gravelly Cookie Monster voice: ME WANT COOOOOKIEEEEEES! In this session, learn how to use cookies (the HTTP kind) and a whole bunch of other sweet tactics like custom audiences and targeting on your web ads to bake up a big batch of increased revenue from existing and prospective donors. We’ll give you a baker’s dozen of ideas to kickstart your web marketing and reveal some fascinating tests we ran with PETA and other organizations to optimize display, social, and search ads. Ginger snap to attention and get ready for some sweet morsels of knowledge. And, yes, we’ll be serving actual cookies along with all the useful information, test results, and delicious puns. 

Takeaways:
1) See results from a diverse group of organizations who tested and piloted new web marketing tactics
2) Learn which strategies you should prioritize to grow your digital program
3) Get ideas for tests you can run to measure the true lift from your web marketing investments.



Speakers
avatar for Jessica Getty

Jessica Getty

Social Media and Community Fundraising Manager, PETA
As the Social Media and Community Fundraising Manager at the PETA Foundation, Jessica Getty is the Digital (vegan) Cookie Queen. She creates engaging digital content for display, social and search ads. Additionally, she works to strategically integrate PETA's online and offline fundraising campaigns on social media and across the web. | | Jessica came to the PETA Foundation from the museum world. She graduated from San Francisco State... Read More →
avatar for Madeline Stanionis

Madeline Stanionis

Creative Director, M+R
Madeline Stanionis, M+R Principal and Creative Director, has been raising money and organizing for 25 years, and figuring out creative ways to do it for most of that time. She has led internet strategies, written copy, produced videos, schemed, planned, dreamed, and laughed with many organizations, including Planned Parenthood Federation of America, CREDO, The Nation, Ocean Conservancy, Amnesty International USA, Mozilla Foundation, Human... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 8C

1:30pm

Unconference! {Code} Sprinting and Hackathons - #15NTChackathon

This session will help attendees understand hackathons and code sprints, and how to use them effectively. We will run the session as an unconference. In an unconference, we build new solutions or adapt existing ones to solve real-world challenges while we grow peer-to-peer relationships. Unconferences use Open Space Technology to facilitate a completely participant-driven work session that leverages all the skills in the room. 

Join this session if you are completely new to agile development/Scrum/code sprints/hackathons, or if you have heaps of experience to share, or if you are anywhere in between! We will use the unconference format to set up and practice some methods of co-design and agile development. The session will be entirely participatory. 

Takeaways:
Attendees will adopt the role of facilitators and share best practices while discussing topics posed by the session attendees themselves. You’ll leave ready to implement these techniques for development and decision making back home and in the field. Yeah!



Speakers
avatar for Brielle Plump

Brielle Plump

Communities Team Coordinator, Code for America
At Code for America I support communities organizing events that intersect technology with improving access to local government services and data. We aim to create spaces that are inclusive, participatory, and fun! | | My background is in communication training and educational management. | | I am super passionate about holistic approaches to health care and health/medical education. | | @bplump
avatar for Preston Rhea

Preston Rhea

Civic Engagement Program Coordinator, Code for America
I go deep across teams at Code for America to understand how people participate in public life in their cities. Our work with city governments, community group partnerships, and new coalitions helps us renew the local practice of democracy. | | Talk to me about open technology, civic engagement, and bringing soul into the civic tech movement. | | @prestonrhea


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 8B

1:30pm

Wearable and Mobile Tech: What it Means for Nonprofits - #15NTCwearable
From Google Glass, to Health Monitoring devices and fitness app, and to the iBeacon, new technologies are putting a world of data and possibilities in front of nonprofits. Together we’ll go through some of the implications of these new devices and apps, and how nonprofits can effectively utilize them.

We’ll discuss their uses for advocacy, costs, the privacy concerns they can raise, and how to make good decisions about investing resources into them and putting them to use for your organization.

Speakers
avatar for Miranda

Miranda

National Online Campaign Manager, Food & Water Watch
I'm a digital organizer working at Food & Water Watch in Washington, D.C. | | I work to create online campaigns to engage supporters and win real victories to make sure everyone has access to clean drinking water and safe food. | | I am a true believer in the power of grassroots organizing. When we bring people together, we can stand up to corporations that put profit over people!
avatar for Avi Kaplan

Avi Kaplan

Director of Online Strategy, Rad Campaign
Avi advises nonprofits on social media best practices and how to maximize their return on impact. At Rad Campaign Avi works with clients such as the Sunlight Foundation, American Rivers, Hillel International, and more. Before joining Rad Campaign he was the Director of Online Community and Special Projects at Epic Change where he co-founded Epic Thanks, TweetsGiving, a global celebration of gratitude and giving.
avatar for Jared Seltzer

Jared Seltzer

Partner/CTO, Rad Campaign
Jared is the co-founder of Rad Campaign and serves as the firms Chief Information Architect and Lead Programmer. Jared's background in web development and web centric applications is extensive and includes network architecture and management, web design, web development and building custom social networking applications.
avatar for Michael Sola

Michael Sola

VP of Operations, Fight Colorectal Cancer
Helping people with technical and commonsense solutions has been part of my professional life. I bring a strong sense of customer service to the work and look to always improving the world around me. I have a love for the environment and desire an end to disease and waste. Talk to me about Firefly, Battlestar Galactica, Star Trek ( new or old ), Fringe. I believe in the right tools for the right jobs. Change is a way of life.


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 5A

1:30pm

Accepting Payments: Credit Cards, Mobile Payments, and Cryptocurrencies - #15NTCmerchant
In this panel we will discuss merchant services, and innovations such as mobile payments and cryptocurrencies (including BitCoin), that are changing the payments landscape. Learn what questions to ask your service provider and what trends to watch out for on the horizon.

Panel members will include merchant services industry pros, cryptocurrency experts, and nonprofit case studies.

Speakers
avatar for Robin Dupont

Robin Dupont

SR Manager, Client Relations, Social Inovation, PayPal
With more than a decade of payments industry experience, Robin Dupont joined the client relations group at PayPal as the SR. Manager of NA Client Services in June of 2012. In her previous role Robin helped lead Chase Paymentech Solutions as Director of Client Relations. Recognizing the rapid growth rate and consumer demand for payments Robin has specialized in Mobile payments!
avatar for Stacy Dyer

Stacy Dyer

Consultant, TG Consulting
Stacy Dyer currently serves as the Speaker Programmer for the Austin 501 Tech Club, an affinity group of NTEN. An ardent advocate for the application of technology in organizations of all sizes, Stacy has worked and volunteered with nonprofits for more than 15 years. She is a product marketer by day, nonprofit techie & manager, geeky data nerd, and lover of fine coffee. Find her on Twitter @stacydyer
avatar for David J. Neff

David J. Neff

VP of Consulting, Clearhead: The Digital Optimization Agency
Simply put, David helps people for a living. As an strategy consultant, author, speaker, digital marketer, content strategist, nonprofit expert, and digital currency leader David has been living in the Fortune 500 and nonprofit world for over thirteen years. He currently works as a Manager at PwC in Austin, TX where he works with Fortune 500 brands on the customer impact of digital strategy. He is also the author of the "The Future of... Read More →
avatar for Alissa Ruehl

Alissa Ruehl

Senior User Researcher, Blackbaud
Alissa Ruehl is a Senior User Researcher at Blackbaud where she uses assorted research techniques to help create better software for nonprofits. She has done research on payment innovations for Blackbaud and is personally passionate about cutting edge payment technologies such at Bitcoin and other cryptocurrencies.
avatar for Jason Shim

Jason Shim

Digital Media Manager, Pathways to Education
Jason Shim is Digital Media Manager for Pathways to Education Canada, where he leads the organization's national digital strategy. He has led crowdfunding initiatives across a variety of platforms for different organizations. Jason understands the challenges of the front line and has helped numerous non-profit organizations develop and deploy effective digital media strategies and policies to better engage community members. Jason is the... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 6B

1:30pm

Email EQ for Fundraising & Engagment: Tips to Tap the Emotional Brain - #15NTCemaileq

This fun, interactive session will help you examine how to craft donation appeals that tap into the “emotional” brain of donors. Research has yielded surprising results about what does, and does not, motivate people to give when they receive an email from a nonprofit. Attendees will learn easy-to-implement strategies to optimize both the look and language of fundraising e-campaigns to leverage the unintuitive insights yielded by research on how people think and behave online. Fundraisers, advocates, and anyone trying to inspire people to take action online will enjoy this research-based discussion.

 This session will also touch on the moral and ethical considerations of using emotionally-charged content to persuade audiences.

Feeling brave? Email your campaign to cary@gocopilot.org in advance for possible use in a “live dissection” of how it can be optimized for success.


Speakers
avatar for Kevin Jagoe

Kevin Jagoe

Marketing & Development Dir, The Humanist Institute
Kevin Jagoe has been working with nonprofit organizations and community-minded small businesses for nearly a decade. His work has included website design and development as well as multichannel communications strategy for organizations with limited budgets and few (or any) dedicated communications staff. This has included print newsletters, digital newsletters, social media, website, print advertising, magazine layout, orders of service... Read More →
avatar for Cary Walski

Cary Walski

Owner & Web Developer, Copilot Web Services
Cary Walski is the owner of Copilot, a web development company specializing in nonprofits. With a background in psychology and 10 years’ experience in the technology and online communications field, Cary takes a novel approach to her work. | | Focusing on human strengths and realities, she finds pathways to success online for individuals working in cash-strapped and time-crunched organizations. It's her personal and professional mission... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 6A

1:30pm

How to Prepare for Your Olympic-Sized Moment: Coordinating a Digital Campaign Across Multiple Channels, When it Matters Most. - #15NTColymoment
Are you prepared to be unprepared? Each one of our issues and organizations has their big moments: when major breaking news hits, a critical piece of legislation is up for a vote, or hundreds of the best athletes take the global stage as the world watches. These are the moments that matter—for your organization and your digital program. Are you built to make the most of them?

The US Olympic Committee and Blue State Digital will provide a case study on how digital fundraising and engagement efforts were coordinated across social, paid media, email, and the web during the Olympic Winter Games in Sochi, Russia, and the World Cup. How can you be prepared for the unexpected (a well-loved athlete with a disappointing performance) or take a moment and run (a no-name taking gold? We will also provide key takeaways for small and large organizations

Speakers
avatar for Danielle Kantor

Danielle Kantor

Communications Strategist & Creative Lead, Blue State Digital
As a Senior Communications Strategist and Creative Lead at Blue State Digital, Danielle creates and oversees engagement, advocacy, and fundraising campaigns for non-profits, advocacy organizations, and political campaigns. Before joining Blue State, Danielle worked on the 2012 Obama Campaign as a outbound digital writer. Danielle has an MA in Public Communications from American University, and a BA in Philosophy and Political Science from... Read More →
avatar for Brandon Penny

Brandon Penny

Digital Media Content Development Manager, United States Olympic Committee
As the Digital Media Content Development Manager for the United States Olympic Committee, Brandon Penny oversees the written and multimedia content on TeamUSA.org. Brandon considers himself a storyteller, first and foremost, and is proud to inspire and engage more than 1 million fans per month through the stories of U.S. Olympic and Paralympic athletes. He has worked at the USOC since 2010, managing the digital coverage on the ground at the Sochi... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
Ballroom C

1:30pm

Accessibility Awareness for Nonprofits - #15NTCacessibilty

With the explosion of technology, the world is becoming more accessible to all. Yet how many educators and employers know how to address accessibility issues in the classroom and in the boardroom? How can colleges and universities provide a variety of accessible formats of materials to students who are more auditory learners (includes blind, low vision), visual learners (includes Deaf, Deafblind), those students who prefer physical hands-on experiences (includes braille), non-verbal (includes the minimal use of spoken language, the socially quiet, and sign language users), non-vocal (includes the inability to utter words with the voice, nervousness in social settings, and possibly the Deaf, and the Deaf-blind), and how can mobility or immobility affect learning (also includes the aging).

This presentation will focus on inclusive learning in the academic and nonprofit environment, and on assistive technology.

Five key areas will be addressed using a sharing, listening, and learning approach:
1) Learning environment in development
2) Environmental considerations (visual and auditory considerations and tips)
3) Adaptive software (screen reading programs, screen magnification programs, etc.)
4) Hardware (scanners, Smart everything technology, and ergonomic devices)
5) A sense of community at the group, institutional, and broader support levels.

As a result of this presentation, participants will have an awareness of how assistive technology and other devices can be used to help meet the learning needs of individuals based on their learning preferences that may exist because of a disability, and how to address them. 


Speakers
avatar for Nisha Patel

Nisha Patel

Senior Computer Support Technician, Instructional Resources and Technology Department, Austin Community College
Nisha Patel has been an Educational Technology Support professional for 13 years. Nisha Patel has a BA in Communication from Rutgers University.  Following a career in Banking IT Operations Support, Nisha was a stay at home Mom for 8 years helping her own daughter who has learning disabilities.  Nisha has always been interested in Assistive Technology and believes Technology can level the educational playing field. Nisha Patel is currently... Read More →
avatar for Melinda Townsel

Melinda Townsel

Accessibility Facilitator for Library Services, Austin Community College
In her current job, Melinda Townsel serves on the Austin Community College (ACC) Faculty as a librarian. She is also the Accessibility Facilitator for Library Services and serves on ACC’s College Accessibility Committee. Melinda is the coordinator for Project Enable, an assistive technology petting zoo available to ACC students. Melinda Townsel is also the Head Librarian at ACC’s Northridge Campus. In addition to her PhD in Education from... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 5BC

1:30pm

Security Basics on a Nonprofit Budget - #15NTCnpsecurity
In an era of corporate and government hacks, we can’t help but wonder if nonprofit data is also at risk. Nonprofit organizations keep private information on the people they serve that could be interesting to professional hackers. In this landscape, it is important for nonprofits to have the best security practices in place. Many of these solutions will not break the budget, but are critical to implement correctly. We also need to consider how our reliance on cloud-based applications and mobile devices impacts our ability to secure our data and our networks.
In this session, we will cover:
1) Types of data that need to be secured
2) Security solutions that won’t break the budget
3) The impact of the cloud on security
4) How to handle security for mobile devices and BYOD (Bring Your Own Device).



Speakers
avatar for John Harvey

John Harvey

Sr Solutions Architect, TechBridge
Many things involving Technology and Nonprofits. | Enjoy helping Nonprofits adopt Office 365 and other cloud-based technology.
avatar for Jennifer Higgins

Jennifer Higgins

Manager, Strategy Group, TechBridge
I've worked for TechBridge on and off since 2002 and I love helping nonprofits get technology solutions that allow them to be more efficient and serve more people. | | I am a foodie, so tell me where I should go to eat in Austin.


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 8A

1:30pm

Avoiding Disaster - A Practical Guide for Backup Systems & Disaster Recovery Planning - #15NTCdisasterguide
Pretty much every nonprofit has an IT disaster recovery plan in place these days– it’s a standard auditing requirement. But often those plans are just a modified boiler plate that someone snagged off the Internet to satisfy that auditing requirement. No one has ever tested the plan or thought about whether all parts of it are practical, much less kept it up to date.

Backups are an integral part of most IT department’s disaster recovery (DR) plans, but they often fall victim tosimilar issues: they are frequently unmonitored, the backups are not tested for usability, and it’s been ages since anyone reviewed the items that are actually being backed up.

This session will do a deep dive into IT disaster recovery plans and backup strategies. We’ll review the basic terms and concepts of DR and examine the key parts to a DR plan that need to be realistic and that need regular review, testing, and updating. From the backup side of things, we’ll look at what you should be backing up and how to decide which items are mission-critical for your organization’s DR plan. We’ll look at what backup offerings are out there from low cost to high end, from in-house software and hardware to cloud-based backup solutions. We will offer DR plan and backup policy example handouts. The panel members have DR experience in organizations of various sizes.

Speakers
avatar for Andrew Ruginis

Andrew Ruginis

Director of IT, Chicago Architecture Foundation
As Director of I.T. at Chicago Architecture Foundation (CAF) Andrew manages all technology initiatives, both strategic and tactical. This includes maintaining the technology infrastructure and budget, overseeing I.T. Department staff, and supporting all CAF Staff technology needs. Prior to joining CAF, Andrew worked at The Field Museum of Natural History for five years, the last two years as Director of Information Technology. He earned his... Read More →
avatar for Dar Veverka

Dar Veverka

VP of Technology, LIFT
Dar Veverka has worked in Information Technology for over 17 years. She started out in IT working in nonprofits on small networks, moved on to teaching MCSE courses as a technical trainer, and then moved into the corporate world. She worked her way up from Helpdesk Manager at an environmental engineering firm to Manager of Systems Administration for a large virtual school system. More recently, Dar was the Director of Information Technology for... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 9C

1:30pm

2015 Digital Outlook Report: Nonprofit Trends and Strategy - #15NTCoutlook
What does “digital strategy” look like in your organization?

For many nonprofits, digital strategy teams can incorporate staff from a range of departments. What are these teams investing in for 2015? How are these efforts funded? How many people are on the team, and who’s in charge of it?

Care2, hjc, and NTEN partnered up to ask these questions in a survey, and the findings from nearly 500 respondents were fascinating! Attend this session and learn more about the key report findings to inform your nonprofit’s digital strategy, highlights from nonprofits profiled in the report, and seven steps for success in 2015. Attendees will receive copies of the 2015 Digital Outlook report.

This session is a great fit for anyone that is responsible for professionals working on digital strategy in their organizations, such as fundraisers, marketers, communicators, and leaders.

Speakers
avatar for Heather McLean

Heather McLean

Senior Fundraising Advisor, HJC
Heather has a rich background in international development both in terms of  education and fieldwork. She made the transition from program development to  fundraising when she moved from the United States to Canada in 2004. After  completing the Humber College program in Fundraising & Volunteer management,  she started her fundraising career as the Development Officer, Special Events, at  Plan Canada where she... Read More →
avatar for Joleen Ong

Joleen Ong

Marketing & Publications Director, NTEN
Joleen is a strong advocate of the nonprofit sector's role in bringing about social change, and the power of smart communications and technology to make this happen. Prior to NTEN, she served as the Communications Manager at the human rights organization Social Accountability International in New York. Joleen's roots are in campus organizing, and has led numerous successful campaigns to increase responsible procurement with Fair Trade... Read More →
ER

Eric Rardin

Eric is VP of Business Development at Care2.com where he helps hundreds of nonprofits connect with donors and supporters online. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom. Eric serves on the board of directors of two national nonprofit organizations. | | Prior to... Read More →
KR

Kathryn Richardson

Chief Marketing and Communications Officer, Alzheimer Society of Ontario
As Chief Marketing and Communications Officer for the Alzheimer Society of Ontario, Kathryn leads the development of strategies to build awareness of the impact of Alzheimer’s disease and other dementias and to profile the services and supports offered by the 32 community-based Alzheimer Societies in Ontario. Currently, Kathryn is focused on expanding the reach of the Society by targeting diverse audiences and using digital marketing... Read More →
avatar for Zach Zimmel

Zach Zimmel

Head of Digital Marketing, hjc
Zach is the Head of Digital Marketing at hjc -  a world leader in interactive and integrated fundraising. He believes in discarding one-size-fits-all solutions and replacing them with data-driven processes, blending social innovation with cross-sector best practices. He has a passion for forward thinking marketing and digitally integrated fundraising.


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 10A

1:30pm

Building a Culture of Usability Testing In Your Organization - #15NTCusability
Websites redesigns are expensive and time-consuming. And, just when you finish one, it seems like it’s time to start all over again. Instead of a diving headfirst into a full redesign, why not try an incremental approach by implementing a usability testing program within your organization?

If you have staff who are curious about how people use the site and visitors who are trying to use it, you have what you need to get started. This session will outline how we have helped organizations design and implement in-house usability testing programs that reveal critical issues and lead to significant improvements on their sites. We’ll show you how you can do it, too

Speakers
avatar for Colleen Hutchings

Colleen Hutchings

Senior Director of Online Strategies and Development, Environmental Working Group
Colleen Hutchings is the Senior Director of Online Strategies and Development for EWG. When not developing kick-ass email and online fundraising strategies, Colleen spends her free time as a professional dancer and choreographer.
avatar for Amy Knox

Amy Knox

Sr. UX Designer, Beaconfire
As a UX designer, Amy focuses on understanding a clients’ audiences: their interests, unique characteristics and online behaviors. Combining these insights with her knowledge of UX best practices, she designs easily navigable sites that engage users and achieve results. Her expertise in usability testing helps ensure the sites are easily usable by and useful to their intended audiences. | | Amy’s worked with an array of... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 10C

1:30pm

Saving the Internet with the Internet - #15NTCsavewww
Anti-Net Neutrality legislation, SOPA/PIPA, the Trans-Pacific Partnership, and other bad ideas were all beaten back in 2014 by creative campaigns and innovative tools by digital activists from organizations like Fight for the Future, the Electronic Frontier Foundation, Free Press, ACCESS, and others.

While activism on behalf of a free and open Internet has existed as long as the global network itself, 2014 seemed to be a watershed year when these campaigns came into their own. Let’s explore these case studies, see how digital advocacy tools and tactics can apply to other issue areas, and chart out the future for online freedom.

Speakers
avatar for Ivan Boothe

Ivan Boothe

Creative Director, Rootwork.org
Working with nonprofits and social change groups on web + online strategy. Into creative social protest and radical nonviolent praxis. #nptech #Drupal #4change ↵ Ivan is the creative director of Rootwork.org, working with nonprofits and community groups as a Drupal developer and online organizer. He co-organizes PDXTech4Good, affiliated with both NTEN and NetSquared, and co-facilitates NTEN's monthly Drupal Community of Practice... Read More →
avatar for Evan Greer

Evan Greer

Campaign Manager, Fight for the Future
Evan joined Fight for the Future after years traveling internationally as a social justice musician and workshop facilitator. She helped coordinate several Internet freedom campaigns including the successful FCC Net Neutrality campaign, Reset the Net, and the "obsolete Fast Track technology" event. She's been organizing creative campaigns and fighting "the Man" since high school, recently with Free Tarek and Rising Tide.


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 7

1:30pm

Effective Distance Collaboration (Hint: It's More Complicated Than Vendors Like to Admit) - #15NTCdistance
The story that vendors, service providers, and the business press like to tell goes like this: All you need is a high-speed connection; some cloud-based communications, collaboration, and file storage tools; and a little bit of magic pixie dust in the form of trust exercises at an annual retreat, and—poof!—you’ll have a distributed team that functions just like a workgroup in a single office. But as anyone who has ever actually worked on a distributed team knows, this story isn’t true.

Collaborating across distance—whether one coworker telecommutes two days a week, or you’ve got offices scattered across multiple time zones—is anything but simple. Making it work requires the right tools, because you can’t afford to get your information systems wrong when you rely on them to hold your team together. But more important, it demands new work habits and organizational practices. If either is missing, your organization and its effectiveness will suffer.

This session will explore best practices for both of these aspects of distance collaboration through a panel discussion that includes concrete tips for correctly setting up and effectively using videoconferencing tools, intranet software selection and design, setting organizational habits for communications availability, and more.

Speakers
avatar for Alice Aguilar

Alice Aguilar

Executive Director, Progressive Technology Project
Alice Aguilar, Progressive Technology Project's Executive Eirector, has worn many hats while working with and within social justice community organizing groups for over 20 years. Alice is deeply committed to helping groups working in people of color and low-income communities integrate their organizing, fundraising, communications work and leveraging appropriate uses of technology to maximize their efforts to WIN.
avatar for Dutch Embree

Dutch Embree

Associate Digital Director, Free Press
Dutch joined Free Press eight years ago as office manager. After wearing many hats, they now oversee Web development, online advocacy and outreach, data analysis and content creation for freepress.net and savetheinternet.com. Dutch also manages the organization's social media outreach. Perhaps, one of the most helpful cynics you'll meet, they can also be found hiking around Western Massachusetts, enjoying delicious IPAs, rooting for the... Read More →
avatar for Lisa Jervis

Lisa Jervis

Principal Consultant, Information Ecology
Lisa Jervis is a movement-building technology strategist with more than 20 years' experience building organizational infrastructure. She holds a Masters in Information Management and Systems from UC Berkeley, where she nerded out big time on topics in information organization, work practice studies, computer-supported cooperative work, and user-centered design methods.
avatar for Jeanine Shimatsu

Jeanine Shimatsu

IT Specialist, Forward Together
Jeanine joined Forward Together in 2011 as the Executive Assistant and is now the organization's IT Specialist. Jeanine is FT's go-to person for IT support and project management, and over the past couple years has focused on creating and streamlining systems that allow the organization to collaborate across the country.


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 10B

1:30pm

Online Communities that Drive Offline Action for the Environment - #15NTCdriveaction
Confronting today’s environmental challenges, such as climate change and water sustainability, will require the environmental movement to respond with an unprecedented level of creativity and energy. Command and control campaigns, centrally-organized and pushed to the grassroots, are not sufficient to unleash the scale of response needed to be successful.

The National Wildlife Federation and Sierra Club have developed online communities that provide a platform for interested community members to connect with one another and take action on campaigns or local environmental sustainability projects. Panelists from these organizations will share what they are learning through building these communities. Small World Labs, a leading online community provider for nonprofit organization, will provide an overview of some of the technological tools available and measurable results achieved by other causerelated communities that could be beneficial to environmental leaders.

Speakers
avatar for Courtney Cochran

Courtney Cochran

NWF EcoLeaders, Community Manager, National Wildlife Federation
Courtney works with National Wildlife Federation's Campus Ecology Program which has a 25+ year history of working with colleges and universities to protect wildlife and habitat, and improve campuses overall green educational programming and onsite sustainability. Specifically, Courtney serves as Community Manager for "NWF EcoLeaders" the new online community that provides the space for students and young professional environmental leaders to... Read More →
avatar for Arielle Kilroy

Arielle Kilroy

Senior Director of Digital Product, The Sierra Club
Combining her passion for art and nature with a love of connecting people, Arielle has helped lead everyone from musicians to nonprofits through the discovery, strategy, and execution of using technology to connect with audiences. | | Arielle currently heads up the Sierra Club's Digital Product and Social teams. She came to the Sierra Club from the music industry, where she helped redefine being an artist in the age of Web 2.0 through her... Read More →
avatar for Lindsay Razzaz

Lindsay Razzaz

Community Consultant, Small World Labs
As a Community Consultant at Small World Labs, I build and manage online communities for nonprofits. These communities provide powerful communications, fundraising, and volunteer-organizing tools that we customize to each org's membership, goals, and web presence. | | My background is in nonprofit capacity building, communications, and program evaluation. I am also the co-founder of a community composting program, Austin Ground to Ground.


Wednesday March 4, 2015 1:30pm - 3:00pm
Ballroom B

1:30pm

Delivering Social Services through e-Learning - #15NTCsocialservice
It’s not just your Communications and Fundraising teams that should be leveraging online tools. Many nonprofits are looking at new ways to use technology to fulfill their mission, including the delivery of programs through technology. Just as many universities have focused on e-Learning to deliver education to students, nonprofit organizations can also utilize e-Learning to deliver association services.

This session will share tools and techniques that can be used to deliver nonprofit services online. Looking beyond Facebook and Twitter, this session will cover both synchronous (webinar) solutions as well as asynchronous tools that are available. There will be a focus on sharing best practices, lessons learned from the education sector, and how your nonprofit can get started with e-Learning to deliver association services.

Speakers
avatar for Amy Haggarty

Amy Haggarty

Director of Impact Grants, Cornerstone OnDemand Foundation
Experienced learning and performance consultant living the dream, helping nonprofit organizations extend their reach and impact by leveraging world-class talent management systems and consultants. Master of working remotely, creative and tenacious problem-solver, plays well with others.
avatar for Chad Leaman

Chad Leaman

Director of Development and Moodler at Large, Neil Squire Society
I'm passionate about how technology can be used for social change. I work for a non-profit organization, the Neil Squire Society, where we use technology and skills development to empower people with physical disabilities. I am Vice Chair of the BC Technology for Learning Society, which provides over 8,000 computers a year to schools, nonprofits and low income learners. I also volunteer with NetSquared Vancouver, where we host free monthly... Read More →


Wednesday March 4, 2015 1:30pm - 3:00pm
MR 4ABC

3:00pm

Afternoon Break in the Science Fair
Wednesday March 4, 2015 3:00pm - 3:30pm
Exhibit Hall 2
  • CFRE Credits: N/A

3:30pm

What if your donation system could access billions more in donations?
Presented by iDonate

 iDonate provides your donors greater flexibility in how they give, where they give, and what they give. We’ve taken the world of online donations from a credit card form to an online marketplace where cash and non-cash gifts can be donated, giving at events streamlined, and one-click giving broadcasted through social circles–all with detailed reporting in one unified place. See our powerful, revolutionary new tools that give you access to five times the average donation with a host of features that no other fundraising software system can provide.

Wednesday March 4, 2015 3:30pm - 4:00pm
Demo Stage - Science Fair
  • CFRE Credits: N/A

4:00pm

Building a Stronger Community with Customer Service
Presented by Zendesk

Customer service shouldn’t be about putting out individual fires; it’s about building meaningful relationships with your donors, affiliates, volunteers, and internal employees. As a nonprofit, ensuring your community feels valued and appreciated is a vital piece to your success and your identity. Join this session to take a look inside the Zendesk customer service platform and walk away with ideas on how to streamline your processes and improve communication across multiple channels with your contacts.

Wednesday March 4, 2015 4:00pm - 4:30pm
Demo Stage - Science Fair
  • CFRE Credits: N/A

4:00pm

Evening Reception
Wednesday March 4, 2015 4:00pm - 6:00pm
Science Fair
  • CFRE Credits: N/A

4:30pm

Hyperconvergence for the SMB
Presented by Scale Computing

Rather than treat storage, servers, virtualization, and management as different datacenter silos, Scale Computing HC3 products bring these all together in a comprehensive system and automate overall management. This allows IT to focus on managing applications, not infrastructure. With no virtualization software to license and no external storage to buy, HC3 products lower out–of–pocket costs and radically simplify the infrastructure needed to keep your applications running. HC3 products make the deployment and management of a highly available and scalable infrastructure as easy to manage as a single server.



Wednesday March 4, 2015 4:30pm - 5:00pm
Demo Stage - Science Fair
  • CFRE Credits: N/A

5:00pm

Happy Hour 501 Tech Clubs (and wannabes)
Do you run, or are you a member of, a 501 Tech Club? Come mingle with other members of the #nptech meetups, which exist in 25 cities and counting. Or come learn more if you’re curious what it would take to start this in your city.

 Let's get together at the Cedar Door (just two blocks away from the conference center) and PARTY like only community organizers can party!

For more information, visit: http://my.nten.org/communities/501techclubs.

Wednesday March 4, 2015 5:00pm - 6:30pm
Cedar Doors
 
Thursday, March 5
 

7:00am

Friends of Bill W.
Thursday March 5, 2015 7:00am - 8:00am
Level 2, M8

7:00am

Friends of Bill W.
Thursday March 5, 2015 7:00am - 8:00am
Level 2, M8

7:30am

Coffee & Breakfast in the Science Fair
Thursday March 5, 2015 7:30am - 9:00am
Exhibit Hall 2
  • CFRE Credits: N/A

8:00am

Video Interview Lounge
Need a space to record a video interview? We’ve set aside this shared space that’s open to anyone that needs to conduct or record an interview in a quiet location.

Thursday March 5, 2015 8:00am - 5:00pm
M6, Mezzanine Level

8:30am

Day 2 Plenary: Momentum for Change: Addressing Diversity in Nonprofit Tech

Thursday Awards
We'll kick off Day 2 by announcing winners of the NTENny Awards, and the 2015 DoGooder Video Awards. These awards will recognize compelling cause–based videos that aim to advance social change and create real impact. Organized in collaboration with See3 Communications and YouTube, we are wowed every year by the changemakers using this powerful medium to tellstories, raise awareness about critical issues, and inspire action.

Thursday Plenary
Following the awards, we'll jump into the Day 2 Plenary: Momentum for Change: Addressing Diversity in Nonprofit Tech

The nonprofit sector has been criticized as much as the technology sector for lack of diversity in both technology and leadership roles. The nptech (nonprofit technology) community, and all of us at the NTC, sit at the intersection of those sectors with a unique opportunity to set a path forward.

This participatory plenary intends to engage everyone in the room–when we all participate in the conversation, we can all start participating in the solutions. The panelists will share their unique perspectives, offer ideas, and pose questions for all of us to discuss. Attendees will engage in dialogue at their tables throughout the session. We will actively monitor Twitter for questions, highlights, and ideas to share with the panel and full room.

We are excited to create a stage–literally and figuratively–to elevate this conversation, and thank our panelists and attendees for participating in a productive, forward-looking session. This is only the beginning, of course, and we look forward to continuing with the momentum we build together.

We want to hear from you! Tweet your questions and comments: #15NTcmomentum


Moderators
avatar for Amy Sample Ward

Amy Sample Ward

CEO, NTEN: Nonprofit Technology Network
Amy Sample Ward is NTEN's CEO. She is also a speaker author focused on real social change and the technologies that support it. In 2013, Amy co-authored Social Change Anytime Everywhere with Allyson Kapin. She previously co-authored Social by Social: A handbook in using new technologies for social impact. She has worked in and with advocacy organizations, private foundations, and community groups around the world.

Speakers
avatar for Jody Mahoney

Jody Mahoney

Senior Vice President, Business Development, Anita Borg Institute
Jody Mahoney has a broad understanding of business development within the tech and non-profit sector. She has worked as an independent strategy consultant, developed strategic partnerships with many F500 companies, and generated over $40M for social enterprise and social change companies. Jody earned her BA from Antioch University and her MFA from Warren Wilson College.
avatar for Praan Misir

Praan Misir

Information and Database Management Officer, Canadian Race Relations Foundation
As the Information and Database Manager for the Canadian Race Relations Foundation, Praan works to support the organization’s efforts in developing and implementing a robust digital management and engagement strategy. Prior to this, Praan has worked for a number of nonprofit organizations in Toronto in capacities which blended his passions for community building and digital engagement.
avatar for Emily Phan

Emily Phan

Chief Technology Officer, Stand for Children
Emily Phan is a seasoned technology executive with over 22 years of experience ranging from high tech startups to Fortune 500 companies. Prior to coming to Stand for Children, she was the Director of IT for ESI, a global high tech manufacturer of laser based equipment in Portland Oregon, where she extended technology into a global operating environment in 12 countries. Before that, Emily was a Senior Director of IT at Varolii Corporation, a Saas... Read More →
avatar for Trish Tchume

Trish Tchume

Director, YNPN National
After almost eight years of engaging with the network as a volunteer,Trish Tchume is proud to be serving as the first-ever Director of YNPN National. Prior to becoming Director of the Young Nonprofit Professionals Network (YNPN) in 2011, Trish served  as Director of Civic Engagement for the Building Movement Project  (2008-2011) and as a Campus Organizer, a Community Outreach Manager, and the Director of Training for... Read More →


Thursday March 5, 2015 8:30am - 10:00am
Exhibit Hall 1
  • Twitter Hashtag: #15NTCmomentum
  • CFRE Credits: N/A

9:00am

Nursing Mothers Room
Are you a nursing mother? We’ve arranged this space for you to comfortably take care of your needs. There is a refrigerator, sink, and chairs and tables in the room for you to use.

Thursday March 5, 2015 9:00am - 5:30pm
Across from MR 10C, Level 3

9:00am

Speakers Lounge
Are you presenting at the 15NTC? Visit the Speakers Lounge that we set up exclusively for speakers to meet with your co–presenters, review your slides, take a break, and otherwise prepare to deliver your session. We know that, as speakers, sometimes what we need is a quiet room and a deep breath, other times we want to power up our laptop. The Speakers Lounge is your space to relax and prep. Thank you for being part of the 15NTC programming!

Thursday March 5, 2015 9:00am - 5:30pm
Room 3, Level 1

10:00am

Morning Break in the Science Fair
Thursday March 5, 2015 10:00am - 10:30am
TBD 3121 East 12th St., Austin, TX
  • CFRE Credits: N/A

10:30am

Avoiding the 5 Most Common Mistakes in Responsive Email Design - #15NTCemaildesign
Whether you already have a responsive design or not, responsive design isn’t a magic bullet, nor is it simple. There are five areas where we consistently see organizations run afoul with responsive design. And, all five can be avoided with forethought. In this session, you’ll learn how to avoid them.

Speakers
avatar for Blake Groves

Blake Groves

VP Strategy & Business Developement, Salsa Labs
With more than 20 years in technology solutions and consulting, Blake comes equipped with hands-on knowledge of sales, consulting, product management and marketing. For the last 10 years, he has narrowed his focus to how Internet technologies can help nonprofit organizations, and prior to joining Salsa, he held positions at Convio and Charity Dynamics. He graduated with a B.S. in Marketing from Texas A&M and his M.B.A. from The American... Read More →
avatar for Ira Horowitz

Ira Horowitz

Founder, Cornershop Creative
Ira has more than a decade of online communications, advocacy and fundraising experience, primarily in planning and executing web projects for nonprofit organizations. | | In order to found Cornershop Creative, Ira left his role as Senior Project Manager for Firefly Partners, where he managed hundreds of online projects including website design/builds, CRM deployments, and online strategic planning. Prior to Firefly, Ira served as the... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 7

10:30am

Does Your Content Strategy Now Trump SEO? Trends and Tips to Help You Get Found in 2015 - #15NTCseocontent
Information discovery is changing significantly. We now search YouTube, Pinterest, Twitter, and other apps almost as often as we search Google. Or learn about news or issues through Facebook first.

So what does that mean for your SEO strategy? How are search engine algorithms evolving to adapt to this new reality? And what can you do, as a nonprofit, to get found? Learn why your content strategy is now so essential for getting your message out, and how to get noticed online in 2015 without spending a fortune. We’ll also dissect the success of the Center for Nonprofit Excellence (a project of the United Way of Central New Mexico) and explore lessons relevant to other nonprofits. The Center has seen phenomenal web traffic growth in spite of limited resources, thanks to a community-generated content strategy, smart SEO and social media optimization.

Speakers
avatar for Elizabeth Beachy

Elizabeth Beachy

Director of Strategic Communication, Upleaf
Elizabeth Beachy, MHS, is a social marketing and communication expert with 15+ years of experience helping nonprofits effectively communicate with their audiences and measure their impact. She is a co-founder of Upleaf, an agency dedicated to helping nonprofits thrive through strategic online communication and technology solutions.
AS

Arika Sánchez

Community Engagement Specialist, Center for Nonprofit Excellence, United Way of Central New Mexico
Arika has been working at the Center for Nonprofit Excellence since 2010. Her projects include the NM Grantmakers Directory, NM Nonprofit Directory, NM Volunteer Connection, NM Consultants Directory, and the Center's database. Prior to joining the Center she was a graduate fellow at the Justice Action Center in New York. Arika interned with The Legal Aid Society's immigration unit in New York and served as the nonprofit coordinator at Volunteer... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 8C

10:30am

Google Analytics: Using Data to Improve Your Website - #15NTCgadata
Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this session, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data knowhow, we’ll walk through specific ideas that you can use to start improving your site. (And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.)

Speakers
avatar for Yesenia Sotelo

Yesenia Sotelo

Web Developer, SmartCause Digital
Yesenia Sotelo is a web developer and nonprofit nerd. She has been building and growing nonprofit websites since 2001. As the founder of SmartCause Digital, she serves as an approachable, expert resource that can answer all your questions about web technology, strategies for online fundraising, data security and anything that could affect your organization’s online presence. Find her on twitter as @silverbell or at... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 10A

10:30am

Community Organizers Connect - #15NTCcommbuild
Are you a community manager or builder? Let’s get together to share best tips, gossip, and best practices. It doesn’t matter if your focus is online or offline–we have much to learn from each other.

This session is a facilitated discussion for community organizers, builders, and advocates. Attend this session to meet up with fellow community organizers and discuss the struggles, challenges, and rewards of community organizing. In this audience-focused session, we discuss many of the challenges that community organizers face, including growing your community online and offline, the logistics of hosting events, creative formats for events, and more. Come prepared to discuss your successes and struggles with organizing your group! Let’s use this opportunity to create a peer network and capacity around building communities.

Takeaways:
1) Meet other community organizers
2) Learn about innovative community organizing techniques
3) Share ways to connect with other community organizers and organizer resources.

Speakers
avatar for Thea Aldrich

Thea Aldrich

Random Hacks of Kindness
I am a connector and resource provider who works at the intersection of open source for good technology communities and non-profit organizations. As a community, we build open source technologies specifically to help solve some of the world's most pressing challenges.
avatar for Elijah van der Giessen

Elijah van der Giessen

NetSquared Community Manager, Techsoup Global
Eli strives to be a connector - the interstitial tissue that holds the muscle of a community together. He's been a volunteer manager, an event organizer and a digital campaigner. Basically he'll take any gig that allows him to enable a group of passionate people to create things they love. | | Currently he's the NetSquared Community Manager supporting a global volunteer network of 50 monthly meetups for the nonprofit technology sector... Read More →
avatar for Praan Misir

Praan Misir

Information and Database Management Officer, Canadian Race Relations Foundation
As the Information and Database Manager for the Canadian Race Relations Foundation, Praan works to support the organization’s efforts in developing and implementing a robust digital management and engagement strategy. Prior to this, Praan has worked for a number of nonprofit organizations in Toronto in capacities which blended his passions for community building and digital engagement.
avatar for Jamie Smith, YNPN National

Jamie Smith, YNPN National

Co-Executive Director, YNPN
I'm eagerly looking forward to my third YNPN conference! The sessions keep getting better and better, but by far my favorite part of this event every year is the people. | | I'd love to chat about: Nonprofit infrastructure & talent development; Delivering nonprofit services in rural areas; Game of Thrones; The amazing book you're reading right now; Where you got that cool skirt; Where you see yourself in 3-5 years; Where you see YNPN in 3-5... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 8B

10:30am

Considering Consulting to Nonprofits? Advice from the Pros, Speed- Dating Style - #15NTCnpconsult
How to make the move from in-house employee to self-employed consultant to nonprofits is a frequent coffee/hallway conversation at NTC. Many of those working inside nonprofit organizations are considering either transitioning to consulting or picking up some projects on the side. However, there are countless elements to figure out when making the shift to starting your own business or running a consultancy.

This session will focus on answering your questions about how to run a successful consulting practice, whether as an IT, fundraising, communications, or other consultant. We’ll combine very short presentations on specific topics with speed-dating style opportunities to ask questions, matching small groups with a mix of established consultants in the room. Some of the topics we’ll cover will include: establishing a niche, pricing your services, how to quote on projects, marketing, getting referrals, and more.

Speakers
avatar for Marlene Oliveira

Marlene Oliveira

Copywriter and communications consultant, moflow
I'm a copywriter and communications consultant at moflow and founder of the Nonprofit MarCommunity (and #NPMC chat). I work with nonprofits to help you produce better content through my consulting, blogs and training. Talk to me about writing and planning better nonprofit content, running a blog or Twitter chat or life as a consultant who only works with nonprofits!
avatar for Julia Reich

Julia Reich

Owner, Stone Soup Creative
I'm a graphic designer and brand strategist. My company, Stone Soup Creative creates effective brands, websites, and marketing campaigns to increase visibility, fundraising, and communication effectiveness for nonprofits. I've been a 'solopreneur' managing a remote team (meaning: geographically dispersed) since 2001. Talk to me about design, branding, marketing, nonprofits, and a work-life balance that includes time for cooking, stand-up... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 5A

10:30am

Building 'Surround Sound' Fundraising Campaigns - #15NTCsurround
There is no such thing as a single channel person. You, me, our donors–no one spends their days in just one channel or place or media. Which means we need to create campaigns that connect with our supporters where they are and in all the places they spend their time.

In this session, we’ll discuss:
1) Which mediums work for fundraising and which are better for friendraising
2) Direct mail, telemarketing, social media, online ads, email, and more
3) How to build a successful fundraising media plan, including the timing, the ask, and the creative
4) How to set up tracking so you can accurately assess the success of your surround sound campaign.

Speakers
avatar for Brenna Holmes

Brenna Holmes

VP of Digital, Chapman Cubine Adams + Hussey
I'm the Vice President of Digital at CCAH, an award winning multichannel direct response firm specializing in nonprofit fundraising. I lead the Interactive Department’s digital and mobile teams, delivering omnichannel integration and SMART digital acquisition. My background is in cross-channel marketing and advocacy/PR integration and I'm equally at ease starting a digital and/or mobile program from scratch or taking one to the next level. If... Read More →
avatar for Emily Stevenson

Emily Stevenson

Online Fundraising Manager, Environmental Defense Fund
Emily Stevenson joined Environmental Defense Fund (EDF) in 2012 as its first dedicated Online Fundraising Manager. Since then, Emily has increased personalization of members’ relationships with the organization through advanced segmentation, targeting, and behavioral–based trigger marketing to deliver the right offer, at the right time, in the right way. Trained as a social scientist, she seeks to apply the science of decision-making and... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 8A

10:30am

Fundraising with Facebook and Twitter: Tried and True Strategies - #15NTCsocialfund
As email open and conversion rates continue to decline, many nonprofits are beginning to use social media in creative and innovative ways to boost the performance of their fundraising efforts.

Facebook and Twitter are the top social channels nonprofits are using to engage with their communities. But how do all those posts and pictures convert into donations? Using case studies from Sierra Club and Jewish Voices for Peace, John and Drew will discuss where organizations are finding real success using social media to cultivate donors and raise money, both directly on the social networks and off. The session will give you the tactics and insights you need to leverage Facebook and Twitter for fundraising.

All attendees will receive a social campaign guide and workbook with practical tactics for using Facebook to:
1) Acquire new donors and supporters (list growth)
2) Cultivate deeper relationships with existing donors and supporters (engaging fans and email subscribers)
3) Amplify fundraising with both organic and limited posts.

Speakers
avatar for Michael Grenetz

Michael Grenetz

Vice President, Community, ActionSprout
Been in the NGO field for 13 years - from little groups to national and international organizations. I currently work at ActionSprout helping nonprofits get the most out of Facebook to help grow their engagement, relationships and email supporters.
avatar for John Haydon

John Haydon

Chief Heretic and Pyrotechnician, John Haydon - Digital Marketing and Fundraising
John Haydon helps nonprofits change the world with smarter marketing. He can also ride a bicycle backwards, and wrote Facebook Marketing for Dummies (Wiley).


Thursday March 5, 2015 10:30am - 12:00pm
MR 4ABC

10:30am

The Secret Formula for Successful Giving Days - #15NTCgivingdays
How do you turn a giving day into a full-fledged fundraising cornerstone that amplifies your reach and acts as a donor-acquisition machine? We’ll dive into the strategy, technology, marketing, and best practices of successful giving days, such as #GivingTuesday, Give Local America, and more.

By dissecting successful (and not-so-successful) campaigns, this panel of crowdfunding and communitybuilding experts will help you to create your next giving day strategy.

Takeaways: 
1) The key components of every successful giving day
2) How to activate their community and turn donors into fundraisers
3) Which technologies are vital for giving days and peer fundraising
4) How to make the case for investing in a giving day and/or crowdfunding.

Speakers
avatar for Jamie McDonald

Jamie McDonald

Founder, Generosity Inc.
Jamie McDonald is the Founder of Generosity Inc. Jamie's mission is to spur people to give, act and innovate on behalf of communities, causes and schools. | | After 16 years as an investment banker, Jamie shifted her personal mission from startups and venture capital to innovation and growth of the generosity economy. | | Most recently, Jamie was the Chief Giving Officer of Network for Good, the nation’s largest online charitable... Read More →
avatar for Caryn Stein

Caryn Stein

VP, Communications and Content, Network For Good
Caryn leads the marketing team for Network for Good, a social enterprise that provides easy and innovative online giving and peer fundraising software to help nonprofits advance good causes. Caryn oversees the development and distribution of Network for Good's wealth of content and training. In addition, she has helped countless nonprofits improve their fundraising campaigns and write more effective donor communications. She is a frequent... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 9B

10:30am

Strategy, IT/Mission Alignment, and Outcomes -- How Do Yours Fit Together? - #15NTCitmission
Does an organization’s overall strategy type have anything to do with the extent to which it aligns technology with its mission?
We say yes, and a study of 244 organizations agrees.
Does that connection have anything to do with how well an organization performs and achieves outcomes?
Again, we think so.
We would like to share those connections with you and help you see how the relationship between strategy, IT/mission alignment and performance in your organization can be strengthened to help you achieve outcomes.

A technology/mission alignment guidebook will be shared with participants.

Speakers
avatar for Steven Heye

Steven Heye

Manager of Technology, The Cara Program
Steve Heye is the Manager of Technology at The Cara Program in Chicago. He is responsible for managing the strategy and ongoing operations related to technology for The Cara Program. His previous role was at the YMCA of Metropolitan Chicago where he was responsible for managing all aspects of the YMCA's online presence including the web sites, intranet, and social networking. Before that he was with the Technology Resource Group at YMCA of the... Read More →
avatar for Kelly Trusty

Kelly Trusty

Assistant Professor, NPO leadership & management, Western Michigan University
"Are we making a difference in the lives of the people we serve? How do we know?" These questions inspire my work as a community change consultant, a teacher, and a leader. I personally make a difference in the lives of those I serve by igniting a passion for the greater good, encouraging servant leadership, facilitating lifelong learning, inspiring action toward meaningful change, and helping organizations align technology with their missions... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 10C

10:30am

Winning 100% Buy-In from Staff and Board for Your Next Nonprofit Technology Adoption - #15NTCbuyin
You’ve decided to move to a technology-based solution that enables your staff and volunteers to reach the next level of excellence in nonprofit service delivery and management.
Congratulations!

This critical and exciting step represents a change—a big transformation in the way your nonprofit will manage consumer/client record-keeping, service provision, volunteer tracking and matching, workflow enhancement among staff, and impact reporting to your board and all funding sources. You realize that your staff needs to be enthusiastic supporters of this change. Board members may need to approve your decision, or at the very least be unanimously encouraging. Likely everyone will end up using the software, so you want to help them get educated and prepared. Like the good nonprofit executive that you are, you want to do your homework and present a compelling story to your “audience”: you want to give them both the ROI facts and accurately describe the benefits—to the organization and your clients—of moving to technology-based information management. The challenge: it’s a big story with lots of moving parts. How do you clearly make your case, communicating the positive impact that will result for your organization, service provision, and funding?

Speakers
avatar for Kathryn Engelhardt-Cronk

Kathryn Engelhardt-Cronk

CEO / President / Chair of the Board of Directors, Community TechKnowledge
Kathryn Engelhardt-Cronk is the CEO/Founder of Community TechKnowledge, Inc. and President of the CTK Foundation. She spent 25 years as both a service provider and an executive of several large nonprofit organizations offering programs to the mentally ill, those suffering grief and loss, victims of child abuse and chronically/terminally ill children and their families. Kathryn is also a founding board member of Any Baby Can of Austin, Advisory... Read More →
avatar for Brad Pierson

Brad Pierson

Clinical Director, SIMS Foundation
Brad Pierson, ACSW-LCSW, has delivered consultation on quality and performance management, culture change management, outcome measurement and organizational improvement to every Local Mental Health Authority and Child Protective Service office in the state of Texas. He has led staff teams of up to 150, trained over 5,000 professionals and managed public sector and non-profit budgets. He is known for spearheading the development, implementation... Read More →
avatar for Norman Reiss

Norman Reiss

Project Manager, Technology, Center for Court Innovation
As Project Manager at the Center for Court Innovation, I work with technology and research staff to support, enhance and train users of the Justice Center Application (JCA), an in-house application used at multiple demonstration projects to record client assessments and track compliance with court mandates. I also manage an initiative to develop a Salesforce application (which may eventually replace JCA) and administer a Social Solutions... Read More →
avatar for Jennifer Vocelka

Jennifer Vocelka

MA, LPC, LCDC, SIMS Foundation
A graduate of Texas State University and St. Edwards University, Jennifer worked with Emmis Austin Radio and The Recording Academy Texas Chapter before becoming the Assistant Clinical Director of the SIMS Foundation.


Thursday March 5, 2015 10:30am - 12:00pm
MR 5BC

10:30am

Responsive Websites: More Than Just Pretty Code - #15NTCbeyondcode
We all know that more and more traffic is coming to sites from mobile devices, and that responsive web design (RWD) is fast becoming a new standard. More importantly, RWD can be a key way to keep your content accessible to those who need it most. But RWD is a lot more than just a new way to design and code websites. The most successful RWD projects require an organization to make a shift in the way they think about their site’s users and its content. In fact, a great RWD project can be a catalyst for helping make an org’s site, content, and workflows better.

What are the ingredients of successful RWD projects? What are their pitfalls? How do we stay up-to-date with the constantly changing landscape? How do we deliver a good responsive site on a tight budget? We will start our session with some examples based on our own recent work with and for organizations with responsive sites. Then, we will open up the session to discussion. What we talk about will be shaped, in part, by who’s in the room.

Bring questions, ideas, and your experiences, as they will shape our discussion!

Takeaways:
1) New to RWD? Buzzwords de-mystified
2) An understanding of why RWD is important, and how to best sell it to stakeholders
3) Ways to make new responsive projects, and existing ones, better, including an understanding of the importance of content strategy and close collaboration between developers and less-technical/non-technical staff
4) Strategies for keeping RWD costs down on a budget
5) A curated list of resources to learn more about the responsive web and to help make case to higher ups/boards/funders for RWD projects.

Speakers
avatar for Johanna Bates

Johanna Bates

Front-End Developer, Nonprofit Tech Strategist, Drupalist, DevCollaborative
Front-end web development. An open and accessible web. Being outside. Feminism. Open source software. Diversity in the tech field. Disparate songs next to each other on mix tapes.
avatar for Erin Fogel

Erin Fogel

Drupal Site Builder and Project Manager, DevCollaborative
Drupal. Project Management. Producing websites on resource constrained budgets. Nptech.
avatar for Jess Snyder

Jess Snyder

Senior Manager, Web Systems, WETA
Pubmedia Drupalista and Blackbaud/Luminate wrangler.


Thursday March 5, 2015 10:30am - 12:00pm
MR 9C

10:30am

Bringing It In-House: You Pay Agencies and Consultants Too Much - #15NTCinhouse
In today’s ever-diversifying digital landscape, you’re always trying to figure out what to spend their money on and how–and we all know hiring agencies and consultants isn’t your cheapest line item.

With experiences across a variety of organizations, large and small, we’ve helped to build in-house capabilities and reduce consulting costs through investments in internal resources and reengineered processes to open more resources for more strategic communications and experimentation.

In this discussion we bring together staffers and managers across organizations to share our experiences and lessons learned on what has worked and what hasn’t, and offer simple steps to start extending your own capabilities and finding new and useful perspectives within your existing staff. In the end, we hope to offer insight into when and what you can grow in-house even while making any consultant or agency engagements you do undertake that much more effective.

Speakers
avatar for Rebecca Campany

Rebecca Campany

Marketing Director, Brookings Institution Press
Rebecca has made building an unclassifiable resume her career specialty. She has worked in newspapers, television, software, internet, and publishing. She has repeatedly crossed back and forth from non-profit to for-profit to NGOs. | She managed to work at both USA Today and FOX TV when they were startups. | She created the first website for the National Enquirer. | She created an online strategy for the US’s largest civil rights... Read More →
avatar for Hillary Hartley

Hillary Hartley

Executive Deputy Director, 18F
avatar for Jamie Perez

Jamie Perez

Partner & Creative Director, Threespot
In 11 years (and counting) with Threespot, Jamie has worked with a host of organizations big and small, helping them to reach their goals and advance their mission by finding, reaching, and inspiring audiences online and off. He lives and believes in Baltimore.
avatar for Alison Quindlen

Alison Quindlen

Manager, Digital, Communications, The Pew Charitable Trusts
Alison spent 10 years in Account Direction and Project Management with interactive agencies in the Washington, DC area before moving in-house at The Pew Charitable Trusts as a Digital Manager on Pew's Communications team. She oversaw the migration of four divisional websites into one shiny new pewtrusts.org, brought 22 external microsites into the fold, and managed the development of a new digital platform for Pew’s flagship publication... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 9A

10:30am

Walking is Work: Don't Call It a Break - #15NTCwalkiswork
Sitting is the new smoking. And what do nonprofit techies do for their work? Sit on average 9 hours a day. This creates health risks. But, if you incorporate walking as part of your work, whether alone or with groups, there are many other benefits. First of all, you are more creative and think more clearly. There is also the relationship building and leadership opportunity, and of course the fitness benefits. This session will cover the why walking is important, how to integrate it into work, and the various technologies and apps that can help you do it.

Speakers
BK

Beth Kanter

Master Trainer, Author, and Blogger, Beth Kanter
Beth Kanter is a well-established international leader in nonprofits’ use of social media. Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world. Her second book, “Measuring the Networked Nonprofit,” is a practical guide for using measurement and learning to achieve social impact. She is the author of Beth’s Blog: How Nonprofits Can Leverage Networks and Data... Read More →
avatar for Ritu Sharma

Ritu Sharma

CEO, SDG Nexus and Social Media for Nonprofits
Ritu Sharma is the CEO of Social Media for Nonprofits, a global NGO bringing educational programs in information and communication technologies (ICT) to nonprofits worldwide through signature one-day conference series, webinars, content and online learning. She also spearheads the efforts of SDG Nexus, a multi-stakeholder digital development platform for leveraging ICT technologies for accelerating the implementation of the Sustainable... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 6A

10:30am

Scaling Up Social Change: Is the Netroots Model for You? - #15NTCscalechange
Netroots organizations like MoveOn.org and Avaaz.org have pioneered a strategy to scale up social change efforts. These organizations have a very different model from traditional membership-based organizations, with a different definition of membership, significant investments in technology, and the use of data analysis and analytics for campaign selection and membership activation.

The results can be impressive: MoveOn has over 8 million members; Avaaz has over 37 million. This panel will explore the Netroots model, the pros and cons, and provide insight on how your organization can take advantage of the gains to be made with a Netroots approach.

Speakers
avatar for David A. Karpf

David A. Karpf

Assistant Professor, George Washington University
Dave is an Assistant Professor in the George Washington University School of Media and Public Affairs. He teaches and conducts research on the internet and political organizations. Dave is the author of The MoveOn Effect: The Unexpected Transformation of American Political Advocacy (Oxford University Press, 2012), and is currently working on a second book about analytics and activism. He blogs at shoutingloudly.com and tweets at @davekarpf... Read More →
avatar for Jesse Littlewood

Jesse Littlewood

Director of Digital, Common Cause
Director of Digital with Common Cause, using the internet to make a democracy for the people, not corporations or the 1%. Join our movement: commoncause.org. Side-hustle as Lecturer on civic engagement and digital communications at Tufts University. FormerlyEcho & Co., The Public Interest Network andGreen Corps. Schooled at Haverford. Unapologetic redhead.
avatar for Shaunna Thomas

Shaunna Thomas

Co-founder, UltraViolet
Shaunna Thomas is co-founder and co-Executive Director of UltraViolet, an organization of women and men fighting for women’s rights, from politics and policy to media and pop culture. Shaunna has had a ten year career in progressive organizing, building progressive infrastructure projects and winning critical policy fights at the national level. Before founding UltraViolet, Shaunna was the Executive Director of the P Street Project, a 501c4... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
Ballroom B

10:30am

Believe! The Truth About Online Advocacy - #15NTCthetruth
Truth: for some organizations, online advocacy is mostly a way to build an email list. That’s cool, but let’s say your organization is actually trying to CHANGE something. It’s not easy!

Welcome to online organizing 2015-style, in which your activists are hard to find and have limited time, a crazy mix of hope and despair, and a souped-up cell phone—and need way more than a petition to inspire them. This session shares new tactics from ass-kicking campaigns—big ones you’ve seen in the news and little ones that get the job done—to show you what’s working right now and, quite frankly, how to copy ‘em. No pressure, but the future of the world is depending on you.

Takeaways:
1) Get the scoop on what organizing strategies are working right now
2) Learn how to find activists in unexpected places
3) See how campaigns are using tightly integrated channels and tools to create organizing magic.


Speakers
avatar for Heather Holdridge

Heather Holdridge

Director of Digital Advocacy Strategy, Planned Parenthood Federation of America and Action Fund
Heather is the Director of Digital Advocacy Strategy at Planned Parenthood Federation of America and Action Fund, where she is responsible for developing and executing the advocacy and political strategies for Planned Parenthood online. Her focus is to make Planned Parenthood’s advocacy program more robust and diverse in email and social channels, and integrating digital into Planned Parenthood’s public policy and political work.  
avatar for Marc Ruben

Marc Ruben

Senior Vice President, M+R
I'm head the Boston office of M+R, and I take the lead on a lot of our integrated online advocacy work. I've got a baker's dozen years of experience in nonprofit strategy, both advocacy and fundraising, and since joining M+R I've headed up campaigns for the Human Rights Campaign, Doctors Without Borders/MSF, Oxfam America, the American Cancer Society, SEIU, Corporate Accountability International, and the Union of Concerned Scientists. I like... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
Ballroom C

10:30am

From Data Savvy to Data Science: How Nonprofits Can Leverage Data to Transform their Work - #15NTCdatasavvy
From surveys about your programs to data about your donors–how can your organization go beyond using data to report on what has happened and use it to predict what will happen to ultimately optimize your work? DataKind brings together pro bono data scientists (statisticians, analysts, developers, and designers) with high impact mission-driven organizations to tackle the world’s biggest challenges through data science.

In this panel discussion, you will hear from two organizations that have worked with DataKind volunteers to leverage the power of data science to inform their decisions and advance their missions: GlobalGiving and Crisis Text Line. Learn how your organization can use data to go beyond descriptive insights to predictive and prescriptive insights that can transform your work.

Speakers
avatar for Peter Darche

Peter Darche

Data Engineer, DataKind
Peter is the Data Engineer at DataKind where he builds internal data systems and provides technical support for the organization's data science projects.  A graduate of NYU's ITP program, he focused primarily on using personal data to improve personal social and environmental impact.  Prior to graduate school, he taught in NYC public schools with Teach for America and Uncommon Schools. In his free time, Pete dreams of flying helicopters... Read More →
avatar for Bob Filbin

Bob Filbin

Chief Data Scientist, Crisis Text Line
Bob Filbin is the Chief Data Scientist at Crisis Text Line. With a keen interest in developing pro-social applications of data, his goal at Crisis Text Line is to use data science to maximize both the number of teens using the service and the quality of care they receive. Bob has spoken about data science for social change at SXSW Interactive, Strata Conference, and MIT, and has been published in the Harvard Business Review. Bob has his M.A. in... Read More →
avatar for Will Frechette

Will Frechette

Digital Marketing Specialist, GlobalGiving
Will Frechette is GlobalGiving's Digital Marketing Specialist and is responsible for sharing the stories of GlobalGiving's partners, donors, and staff with audiences online. Before joining GlobalGiving, he spent more than a decade organizing and fundraising on behalf of progressive causes, both online and on the ground. After growing up in Massachusetts, he studied political science and journalism at The Evergreen State College. He can regularly... Read More →


Thursday March 5, 2015 10:30am - 12:00pm
MR 10B

10:30am

Using Technology and Online Communication to Reach Rural or Marginalized Populations - #15NTCreachrural
Cloud-based technology and online communication can help overcome many of the barriers that traditionally make rural or marginalized audiences hard to reach. Join us to learn how one nonprofit, Hispanic Access Foundation (HAF), combined the strengths of technology with grassroots outreach to help Spanishspeaking Hispanic immigrants across the country.

HAF wanted to reach Hispanics in 18 states through a diverse network of faith-based organizations with a small team of project managers, on a shoestring budget.

We leveraged donated and open source technology like Salesforce, Drupal, and Google Apps, in combination with mobile devices like iPad, to create a powerful infrastructure that allowed HAF to:
1) Coordinate educational workshops in churches, community centers, and homes, and collect data from participants in real-time
2) Cut operational costs with low-maintenance cloud-based tools and a fully mobile workforce
3) Use the organization’s bilingual website, information and referral helpline, searchable directory of Hispanic-serving health providers, social media, radio, email, and text messages to reach marginalized Spanish-speaking families nationwide
4) Implement a large population-based survey, monitor project results, generate donor reports, and evaluate programs.


Speakers
MA

Maite Arce

Executive Director, Hispanic Access Foundation
Will participate in the presentation via recorded video.
avatar for Osvaldo Gomez

Osvaldo Gomez

Technology Director, Upleaf
Osvaldo’s experience spans marketing, operations and a broad array of technologies. He left the corporate world 6 years ago to co-found Upleaf and apply his big-picture strategy and technical skills to helping nonprofits make the world a better place. He has been the architect and lead developer of Hispanic Access Foundation’s infrastructure since the project started 4 years ago.


Thursday March 5, 2015 10:30am - 12:00pm
MR 6B

12:00pm

Build Your Website in the Cloud
Presented by Amazon Web Services

See how you can easily build a dynamically scalable, highly available website using Amazon Web Services. We will demonstrate the basics of cloud architecture and deployment, showing how to build a website in the Cloud that scales to demand, spans geography, and even heals itself, all in a matter of minutes.

Thursday March 5, 2015 12:00pm - 12:30pm
Demo Stage - Science Fair
  • CFRE Credits: N/A

12:00pm

Lunch Break, Birds of a Feather & Science Fair
Birds of a feather, we have lunch together! Join these informal groups to connect with fellow attendees of a similar background or interest during the lunch breaks on Day 1 and Day 2. To help facilitate, we will set up table tents with the different groups requested prior to the event. Check the sign outside of the lunch area where we will post all of the group names. No RSVPs needed, just grab an available seat! For Day 2, please let us know at registration if you’d like to start a different Birds of a Feather group. To learn more, visit myntc.nten.org/bofs.

Thursday March 5, 2015 12:00pm - 1:30pm
Exhibit Hall 1
  • CFRE Credits: N/A

12:30pm

A Brief History about Public Interest Registry and the .ORG, .NGO and .ONG Domains
Presented by Public Interest Registry

Heather Mansfield will be presenting these demos with a focus on: why she is involved, a bit of the history of the .ORG domain, and a more general discussion about all of the new domains that are coming to the internet—what they mean, how they will affect branding, and why nonprofits should invest in them. She’ll close with a discussion about OnGood and about how PIR is working to become a more service-oriented nonprofit for nonprofits, NGOs, charities, through webinars, research, and training.

Thursday March 5, 2015 12:30pm - 1:00pm
Demo Stage - Science Fair
  • CFRE Credits: N/A

12:30pm

Walking Networking Activity - #15NTCwalknetwork
Meet at the Trinity Street Doors across from Exhibit Hall 2 * Thursday, 12:30-1:30pm

Lead Organizers: Beth Kanter, Ritu Sharma

Take part in this first ever active session at NTC! Following their morning session, “Walking is Work,” speakers Beth Kanter and Ritu Sharma invite you to join this special walking networking meetup.

Speakers
BK

Beth Kanter

Master Trainer, Author, and Blogger, Beth Kanter
Beth Kanter is a well-established international leader in nonprofits’ use of social media. Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world. Her second book, “Measuring the Networked Nonprofit,” is a practical guide for using measurement and learning to achieve social impact. She is the author of Beth’s Blog: How Nonprofits Can Leverage Networks and Data... Read More →
avatar for Ritu Sharma

Ritu Sharma

CEO, SDG Nexus and Social Media for Nonprofits
Ritu Sharma is the CEO of Social Media for Nonprofits, a global NGO bringing educational programs in information and communication technologies (ICT) to nonprofits worldwide through signature one-day conference series, webinars, content and online learning. She also spearheads the efforts of SDG Nexus, a multi-stakeholder digital development platform for leveraging ICT technologies for accelerating the implementation of the Sustainable... Read More →


Thursday March 5, 2015 12:30pm - 1:30pm
Meet at the Trinity Street Doors across from Exhibit Hall 2
  • Twitter Hashtag: #15NTCwalknetwork
  • CFRE Credits: N/A -

1:00pm

Microsoft OneNote – Helping NGOs and Non-profits and Staff save time, be more organized and collaborate better
Presented by Microsoft

Come find out how OneNote, a Microsoft Office program that you probably already have, can be used in new and innovative ways to help you save time, become more organized, and collaborate more effectively. OneNote is not just for notes. We’ll cover scenarios including from research, more effective staff meetings, improved collaboration on projects both small and large, and tools to assist with professional development for staff. OneNote works well with all the Office programs you have, and because Microsoft OneNote is available and free on all platforms and devices, this talk applies to everyone!

Thursday March 5, 2015 1:00pm - 1:30pm
Demo Stage - Science Fair
  • CFRE Credits: N/A

1:30pm

Beyond Pretty: Design as Transformative Act - #15NTCdesign
We eat, sleep, breathe, play, and even perish by design. To design is to affect and effect change. It is form and function. Design is the navigation on your website, but also a way of thinking. It is a means as well as an end, a practice as well as a product.

In this participatory workshop, we will explore the capacities and the culpabilities of design to transform your organization. How might you employ design as a means to better understand your stakeholders, mission, service, and impact? Brace yourself, we’re going beyond pretty to down and dirty with designled research methods capable of transforming individuals, infrastructures, and entire institutions—from the inside out.

Speakers
avatar for Christopher Taylor Edwards

Christopher Taylor Edwards

Design Facilitator, None, An Agency
I’m Christopher. I use design methodology for the benefit of social inclusion. Not to misread my own privilege, but as a late deafened, gay adult, I’ve experienced lack of inclusion up close. And that encourages me to take my background in ethnographic urbanism and experience design into motivating others to engage with and change systems. For instance, I worked alongside preservation advocates in Detroit to prototype a new kind rehab support... Read More →
avatar for Kiersten Nash

Kiersten Nash

Founder, Public Works Collaborative
I believe passionately in the power of creativity. The power to ask: Why? What if...? and How Might We...? In 2013, I founded Public Works as a platform for catalyzing creative civic engagement by expanding the capacities of individuals and organizations to understand how they can and do affect and effect their environment–be it a patch of grass, park, or public policy. Drop me a line or, better yet, give me a buzz if you're interested in... Read More →
avatar for Emma Raynes

Emma Raynes

Program Director, Emergency Fund, Magnum Foundation
Emma Raynes is the Program Director of Magnum Foundation’s Emergency Fund. She has a background in Cultural Anthropology and Art History and teaches at the International Center of Photography in New York.


Thursday March 5, 2015 1:30pm - 3:00pm
MR 4ABC

1:30pm

Crafting Long-form Content for the Web - #15NTClongform
Many organizations are grappling with how to provide reports and research online in a way that engages their audiences better than the dreaded downloadable PDF. Yet at the same time, all around the web, it’s been confirmed; audiences will spend the time consuming longer content that is interesting to them. They read the longer articles published by media outlets like Quartz, and have made the interactive storytelling pieces like The New York Times’ Snowfall and The Washington Post’s Cycling’s Road Forward some of the most viewed online content in the past few years. Audiences also spend time reviewing more data-like information such as the interactive graphics in The Washington Post’s The perils at Great Falls and the animated drawings and videos in Polygon’s Playstation 4: The Review.

These publishing companies are benefitting from longform content; their readers are more engaged, spending longer amounts of time on their sites and more frequently sharing content with others. So how can you move away from the print-centric model of the past, and move your organization toward publishing long-form reports and research that include rich imagery, interactive elements, and better sharing capabilities? We can show you how.

In this session we will share insights we’ve gained, the tools we use, and the approach we have taken for long-form report projects that we have done for some of our customers–the Center for Global Development, The American Academy of Medical Colleges–and for ourselves!

Speakers
avatar for Lisa Drobek

Lisa Drobek

Sr. User Experience Designer, Forum One
Lisa Drobek is a Senior User Experience Designer at Forum One, where she is responsible for creating the content strategy and information architecture that extends a client’s brand to its website or mobile app. She has over ten years of experience in design with an background in publications. Her experience in publishing has driven her to advocate for digital-first content strategies that include more detailed storytelling through... Read More →
avatar for John Osterman

John Osterman

Deputy Director for Communications and Publications, Center for Global Development
I've been leading innovation on the Center for Global Development's publications since 2008, most recently with long form HTML presentations with microcontent like Tweetable pull quotes and charts. Talk to me about integrating print-centered processes with digital outputs or, better yet, putting the digital first. Talk to me about Google Analytics and Google Tag Manager.
avatar for Nam-ho Park

Nam-ho Park

Managing Director, West Coast, Forum One
Bridging of divides -- East and West, technology and users, nonprofit causes and for-profit enterprises, virtual and physical -- is what keeps Nam-ho constantly exploring. He has worked in Washington DC, Korea, Vietnam, and currently Seattle. Nam-ho has a passion for connecting nonprofits and government agencies with Internet and mobile technologies that further their impact and reach. Nam-ho Park is currently Managing Director for Forum One's... Read More →


Thursday March 5, 2015 1:30pm - 3:00pm
MR 8C

1:30pm

Day 2: Keeping Your Website Current Beyond Launch - #15NTCbeyondlaunch
Going through a website redesign is expensive, time-consuming, and overwhelming. So much energy goes into launching the new site that it’s easy to lose track of what comes next. In this session, we’ll talk about how to keep your site current: how to strategize, set up processes, and find time.

Through interactive exercises, you’ll walk away with a plan for day two after site launch and every day after that.

Speakers
avatar for Kira Marchenese

Kira Marchenese

Sr. Director, Digital Strategy + Platforms, Environmental Defense Fund
Kira Marchenese works at the intersection of strategy, content, UX and analytics. Way back when, she helped launch the Washington Post's web site. Then, at America Online, she was part of the explosion of search as a marketing tool. She now leads the digital team at Environmental Defense Fund. In her free time, she works on strategy for local arts non-profits, including Project Create.
avatar for Farra Trompeter

Farra Trompeter

Vice President, Big Duck
Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations. Farra’s expertise focuses on helping nonprofits create multichannel campaigns and use social media to connect with donors, activists, and other members of their... Read More →


Thursday March 5, 2015 1:30pm - 3:00pm
Ballroom B

1:30pm

How to Run Twitter Chats that Create and Connect Communities - #15NTCtweetchat
This session will provide an overview of the steps involved in running a successful Twitter chat.

We’ll review two or three case studies, including the #NPMC chat for nonprofit communicators, and one or two additional chats hosted by nonprofit organizations. We’ll share elements of chats that effectively bring participants together, including chat format and frequency, topic selection and sharing, chat promotion, how to encourage the return of past participants, chat facilitation that stimulates active participation and dialogue, archiving chats, and follow-up.

The session will be a mix of short presentation segments interspersed with a group discussion format that reflects an effective model for Twitter chat conversation. Participants will leave with a clearer understanding of why they want to host Twitter chats, what they want to achieve through chats, and how to get there. Participants will be provided with a checklist to help with Twitter chat planning.

Speakers
avatar for Marlene Oliveira

Marlene Oliveira

Copywriter and communications consultant, moflow
I'm a copywriter and communications consultant at moflow and founder of the Nonprofit MarCommunity (and #NPMC chat). I work with nonprofits to help you produce better content through my consulting, blogs and training. Talk to me about writing and planning better nonprofit content, running a blog or Twitter chat or life as a consultant who only works with nonprofits!


Thursday March 5, 2015 1:30pm - 3:00pm
MR 8B

1:30pm

Technology Show and Tell: Share a Tool - #15NTCtechtools
This is a crowdsourced session. Participants are given up to 5 minutes to share one tool that they use which is valuable to their nonprofit communication/fundraising/community management life. It can be a CRM, communication tool, fundraising platform, some social media magic-sauce or other clever web tool that helped further your mission or cause, or execute your work.

The goal is to learn about other tools and techniques, and connect people that may be using similar solutions to build a network of peer support. Participants will vote anonymously for an “I’m totally doing that” prize winner.

Speakers
avatar for Chad Leaman

Chad Leaman

Director of Development and Moodler at Large, Neil Squire Society
I'm passionate about how technology can be used for social change. I work for a non-profit organization, the Neil Squire Society, where we use technology and skills development to empower people with physical disabilities. I am Vice Chair of the BC Technology for Learning Society, which provides over 8,000 computers a year to schools, nonprofits and low income learners. I also volunteer with NetSquared Vancouver, where we host free monthly... Read More →


Thursday March 5, 2015 1:30pm - 3:00pm
MR 5A

1:30pm

How Healthy is Your Fundraising Program... Using Technology to Know - #15NTCfundhealth
This session will be all about different indicators that help to identify a healthy fundraising program. This would include year-after-year donor retention, conversion from a single to a multi, cost to acquire a donor, and lifetime value of a donor. This lecture style format will go over how to get these numbers and work through the math.

We will also discuss industry trends so the attendee will know if they are above, below, or in the average. The attendee will walk away with the tools needed to get the numbers and do the math. They will also have some tips on how to improve their numbers.

Speakers
avatar for Mary Hackett

Mary Hackett

Founder & President, Delve Analytics
In her years of fundraising for local, regional, national, and political organizations, Mary has honed her annual, major and campaign solicitation skills by working with a multitude of organizations specializing in advocacy, youth development, ballot initiatives, and community health-care. Mary founded Delve Analytics to advance the field of philanthropy by helping fundraisers understand and make strategic decisions based on their donor data... Read More →
avatar for Traci Prantner

Traci Prantner

Client Services Team Manager, Innovairre Communications
Over fifteen years in the nonprofit industry specializing in database management, fundraising, and project management. I have worked for both non-profits and for-profits within this industry so I have experienced both sides. | | For non-profits I ran a $1 million international Combined Federal Campaign which required publicly speaking about the organization. Additionally, I served as database administrator for an internal CRM... Read More →


Thursday March 5, 2015 1:30pm - 3:00pm
MR 8A

1:30pm

The Secret Science of Email Deliverability - #15NTCemailftw
Have you ever wondered why your organization’s mass emails sometimes hit spam folders? Not sure if your message is reaching the right targets? Has your email service provider warned you about the quality of your list? See your open rates dropping for popular mass email providers like gmail.com and hotmail.com and not sure what to do?

Listen to the email deliverability experts from three of the most common mass email platforms for nonprofit organizations! They will share secrets and tips you may have never heard before and give you advice you can immediately put into action to improve the performance of your email list.

Speakers
avatar for Harmony Eichsteadt

Harmony Eichsteadt

Evangelist, NationBuilder
Harmony Eichsteadt is a life-long community organizer and the NationBuilder Evangelist. She has organized communities to start a high school walkout, create a political training conference for young women, build a business as a high-end dating coach, promote an undiscovered artist, launch a country-wide poetry tour, and most recently, to beat cancer.She has received multiple awards for her writing, among them the 2010 Lora Romero Memorial Award... Read More →
avatar for Trung Nguyen

Trung Nguyen

Deliverability Specialist, Salsa Labs
Trung Nguyen is Salsa's email guru. His email deliverability master status began 13 years ago, when as a system administrator, his boss came to him and said, "the email guy left, you’re it now." Trung currently ensures that Salsa clients are succeeding in their email efforts. Prior to joining Salsa, Trung worked his magic at Act On. His ownership of a large tropical fish tank sort of began the same way his email career did: his daughter... Read More →
avatar for Laura Packard

Laura Packard

Partner, PowerThru Consulting
PowerThru is a nimble team of progressive tech strategists with real-world experience building membership and activating people-power to serve the common good, winning 3 Reeds and 3 Pollies for our work last year. I have worked with many non-profits and political campaigns on a local and national level around the country over the past decade, and have helped improve their email list size and quality. I will be running sessions on online... Read More →
avatar for Brett Schenker

Brett Schenker

Email Deliverability Specialist, EveryAction
Video game playing, comic book reading, pop culture loving, politico. | Over his more than dozen years in the politics, Brett has made his mark in politics, working on campaigns, with non-profits, on the Hill, in advocacy, in policy, and more. He's currently the Email Deliverability Specialist for NGP VAN and EveryAction.


Thursday March 5, 2015 1:30pm - 3:00pm
Ballroom C

1:30pm

Contributing to the Commons: Strategies for Using Open Licenses - #15NTCopenlicense
Creative Commons, Open Source, and Open Data are all powerful resources for nonprofits that provide a much-needed alternative to the default “all rights reserved” model of copyright law. Many nonprofits are choosing to distribute content, code, and data they develop under an open license, allowing them to reach a wider audience while improving access to information, culture, and technological innovation, and increasing the number of works available to be remixed and built upon.

This panel discussion will include a brief introduction to copyright law and the legal underpinnings of the “open” movement, as well as an overview of various Creative Commons, open source, and open data licenses, and legal and practical concerns that may arise in connection with their use. Attendees will also hear practical tips for using open licensing, and learn how other nonprofits are successfully incorporating open licensing into their work.

Speakers
avatar for Carly Leinheiser

Carly Leinheiser

Associate Attorney, Perlman and Perlman
Carly Leinheiser is an Associate Attorney at Perlman & Perlman, LLP, where she advises public charities, private foundations and social enterprises, including benefit corporations, on a wide range of matters. Her practice includes corporate formation and governance, tax-exempt compliance, fundraising and cause marketing, intellectual property, open licensing, and technology and privacy issues. Carly counsels clients on the formation and... Read More →
avatar for Craig Sinclair

Craig Sinclair

Digital Media Manager, Manhattan Neighborhood Network
Craig has worked in multimedia IT and Humanities academia since the late 90s, harmoniously integrating the two worlds in his myriad pursuits. | | He connects people and technologies, translating theorists and developer speak for end users (and vice versa), as an academic, designer, editor, film maker, speaker, and technical writer. | | Craig is an enthuser and advocate for open source, free speech, media literacy, and Balearic music.


Thursday March 5, 2015 1:30pm - 3:00pm
MR 10A

1:30pm

How to and Where to Get Started with Business Intelligence - #15NTCbizsmart
This session will provide you with a practical approach for getting started with business intelligence (BI). Using BI will help you understand what drives the success of your organization. This will be an interactive lecture with 1 or 2 small breakout sessions. Handouts will be provided.

Topics to be covered include:
1) What are key performance indicators (KPIs), and what are the KPI’s for my organization? 2) How do I determine what drives my KPIs?
3) How do I influence these drivers?
4) How do I measure my KPIs, drivers, and our success at influencing them?
5) Do I need new software to do this?
6) What software options are available to me at different price ranges, and will my team be able effectively use them?
7) What are some common pitfalls?

Speakers
avatar for Paul Keogan

Paul Keogan

Principal and Founder, BackOffice Thinking
Paul Keogan, Founder and Principal at BackOffice Thinking , has been a leading technology consultant for the past 20 years. Since 2006, with the founding of BackOffice Thinking, he has worked primarily with nonprofit organizations. | | Paul’s passion is to transform his clients’ use of technology to better serve and engage their constituents, grow their donor base, and run their organizations more effectively. With the BackOffice... Read More →
avatar for Lisa Streight

Lisa Streight

Conference Communications, West Ohio Conference of The United Methodist Church
Lisa brings more than twenty years of communications and marketing related experience to a company, its clientele and its mission. She specializes in motivating and managing teams, finding and encouraging each member’s unique contribution toward the creative goal, project or campaign. Her efforts have helped companies increase customer service, client connection, brand awareness and enhance customer loyalty. | | Lisa’s expertise in... Read More →


Thursday March 5, 2015 1:30pm - 3:00pm
MR 5BC

1:30pm

Large Migration Projects. It's Not About the Software. - #15NTCmigration
The mere implication that one of your major technology systems may need to be replaced strikes fear into the most experienced of IT directors. It is estimated that almost 40% of large projects fail outright, while more than 80% go over budget and/or time. The cost and intricacy of large systems often overshadows the change management aspects that are required to succeed. Staffing, training and business procedures are every bit as important in a large migration project as the technology you choose and its cost. It is crucial to clarify to leadership and stakeholders that these projects are much more about transforming the way you do business, than about computer purchases and software installations.

Join us for this panel that will discuss how important communication, efficiency, and project management are to a successful migration. We will walk you through some of the most important steps, including preliminary audits, RFPs, managing expectations, sponsorship, change management, effective timelines, planning for day 2, and more. Be one of the 20%!

Speakers
avatar for Mark Gordon

Mark Gordon

Senior Director of Digital, JCC Manhattan
As the Senior Director of Digital at JCC Manhattan, Mark Gordon supports the marketing and technology teams in their digital and integrated marketing efforts. No stranger to large system implementations, the digital team, in partnership with technology, just launched a new CRM back-end system and updated web site at the same time. With a background in stage management, Mark is an expert in serious project management, fallback scenario... Read More →
avatar for John Mix

John Mix

Director, Digital Fundraising and Marketing, International Rescue Committee


Thursday March 5, 2015 1:30pm - 3:00pm
MR 10C

1:30pm

You CAN Run Your IT Completely in the Cloud! Open Source, Proprietary and Private Cloud - It All Works! - #15NTCcloudmix
This session will take you through the learnings of a global society’s quest to fully embrace the cloud, utilize the Internet in leading-edge ways, and keep all of the systems and data secure and accessible for a highly mobile global staff and almost 70,000 global members. And if that wasn’t hard enough, this organization balanced all of this with its mission and vision to help keep the “Internet for Everyone, Everywhere”.

Todd will take you through The Internet Society’s strategy and give you some tips on what to look for, what to avoid, what to understand, and what to embrace. This session will have information for nonprofit leaders looking to see the results of an “only in the cloud, always available on the Internet” strategy for nonprofit IT. From everyday email to AMS; file storage to collaboration and engagement, it’s in there!

Speakers
avatar for Todd M. Tolbert

Todd M. Tolbert

Senior Director, IT, Internet Society
Todd M. Tolbert is the Senior Director of Information Technology for the Internet Society based in Reston, VA since 2012 and is responsible for all facets of internally and externally facing technology for the organization. Todd has been in the IT field for over 25 years and has served industries such as new media, advertising, public relations, direct marketing, association and educational industries developing digital and technology... Read More →


Thursday March 5, 2015 1:30pm - 3:00pm
MR 9B

1:30pm

Building Diversity, Accountability, and Empowerment into Your Organization - #15NTCdiversity
We create nonprofits, and nonprofit technology, to right injustices, empower communities, and inspire social change. But do we reflect the people we serve? Sexism and racism continue to be played out in tech communities, while nonprofits—though better than other industries—remain overwhelmingly white, male and college-educated. An honest assessment of where we’re falling short and strategies for moving forward will help us build welcoming, sustainable communities for social change.

This hands-on workshop will give you the tools to:
1) Develop strategies for building more inclusive, accountable, and effective organizations—because nonprofits committed to diversity and empowerment will be better at what they do; 2) Avoid the specialization of technological expertise hardening privilege and perpetuating discrimination in your organization
3) Find ways to be an effective ally to those who are marginalized in your organization, and build a more inclusive culture
4) Find allies outside of your organization if you can’t find any within.

Speakers
avatar for Maddie Grant

Maddie Grant

Digital Strategist, Culture That Works
Digital strategist and culture change consultant. Editor of SocialFish, the leading social media blog for associations. Author of Humanize: How People-centric Organizations Succeed in a Social World.
avatar for Allyson Kapin

Allyson Kapin

Founding Partner, Rad Campaign
Allyson has been named one of Top Tech Titans' by the Washingtonian, one of the Most Influential Women In Tech by Fast Company and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign she leads the firm’s client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create... Read More →


Thursday March 5, 2015 1:30pm - 3:00pm
Austin Suite - Level 3

1:30pm

Managing a Tech Project (or Two or Three) - #15NTCpmbeyond
What nonprofit isn’t on the cusp of redesigning their website, developing a thriving digital ecosystem, or breaking down data silos with one system to rule them all? Managing these projects is no small task; heck, just embarking upon them can seem like a mountain of work. But with a little preparation ahead of time, expert help when needed, and a solid post-launch plan, you’ll be raising a glass to your successes without too much pain.

A great session for accidental techies–and all of you purposeful techies too. Please join us for a candid conversation not just about best practices, but real success stories and the lessons learned along the way. You’ll leave with the knowhow you’ll need to lead your nonprofit through your next tech project.

Speakers
avatar for Melissa Barber

Melissa Barber

Project Manager, North Peak
Melissa’s career has been all about communicating with and serving constituents and clients strategically to suit their needs. A stint in the Peace Corps working with school children and a small health clinic in rural West Africa brought her into the nonprofit world. Before joining North Peak Solutions, Melissa worked in nonprofits, expertly guiding their fundraising and communications for over seven years. | | Her most recent work was... Read More →
avatar for Lisa Goddard

Lisa Goddard

Online Marketing Director, Capital Area Food Bank of Texas
Lisa Goddard has enjoyed a long career in digital marketing spanning nearly two decades. In 2006, Lisa joined the Capital Area Food Bank of Texas as the agency's first digital and advocacy specialist and currently guides the Food Bank's digital strategy and communications. Well known for her work in digital fundraising, advocacy and social media in the nonprofit sector, in 2009 Lisa was one of twenty-five recipients of the Austin... Read More →
avatar for Brett Meyer

Brett Meyer

Director of Strategy, ThinkShout
Brett built his first website in 1996 and has been actively involved in Internet development ever since, with particular focus on project management, user experience, and analytics. A stint in the Peace Corps, working at a radio station in rural West Africa, brought him into the nonprofit world. Prior to ThinkShout, Brett spent 6 years at the Nonprofit Technology Network (NTEN), serving as its Communications Director; while there, he helped... Read More →
avatar for Brian Pickett

Brian Pickett

Chief Consultant, North Peak
An expert in CRM, nonprofit technology and business strategy Brian founded North Peak in 2013 to build strategic Salesforce.com CRM solutions for nonprofits.  Deeply involved in CRM technology for 16 years, Brian has focused solely on the needs of nonprofit professionals for the past 10 years. In that time he has led over 100 nonprofit-specific projects to implement integrated technology solutions including CRM databases, dynamic websites... Read More →


Thursday March 5, 2015 1:30pm - 3:00pm
MR 9A

1:30pm

What to Do When Technology Isn't Your Problem? - #15NTCrealissues
Just like the family dog, technology is often blamed for things that are not its fault. Many of us rush to replace the technology we have. If it isn’t doing what we want, it must be broken. The greatest database in the world can’t save an organization that isn’t functioning well. And expecting it to will only lead to project failure along with a lot of frustration and missed opportunity.

This interactive session will explore how to evaluate when your organization has people and processes problems, not technology problems, and what others have done about it. Participants should be prepared to share their experiences, success, and/or failure stories, or their questions about how to address people challenges in their organizations.

Speakers
avatar for Marc Baizman

Marc Baizman

Customer Success Director, Salesforce Foundation
Marc is the Customer Success Director at the Salesforce Foundation. He has been involved with nonprofits and technology for the past ten years. He was the co-chair for the Young Nonprofit Professional’s Network – Boston chapter and the founder of the Boston Nonprofit Salesforce User Group. Marc started his own consulting firm “My Computer Guy” specializing in implementing cloud technology solutions for nonprofits. In his free time, Marc... Read More →
avatar for Dahna Goldstein

Dahna Goldstein

Director, Philanthropy Solutions, Altum
Dahna Goldstein, Founder and CEO of PhilanTech, develops web-based applications for the nonprofit sector, and has worked for venture philanthropies, including Ashoka and Blue Ridge Foundation New York. Dahna also produced interactive eLearning programs, including the award-winning "What Is a Leader?" program, for Harvard Business School Publishing and Global Education Network. Dahna holds a BA from Williams College, a Master of Education... Read More →
avatar for Tracy Kronzak

Tracy Kronzak

Co-Founder, BrightStep Partners
Tracy is a CRM implementation strategy, change management, and organizational leadership and technology adoption expert. She has more than 15 years of experience in the nonprofit sector and its related industries, including philanthropy, activism, research, technology management, and Salesforce CRM platform consulting. | | She holds a Master of Public Administration degree from New York University, and is a Salesforce.com Certified... Read More →
avatar for Robert Weiner

Robert Weiner

President, Robert L. Weiner Consulting
Technology to support fundraising, membership, volunteers, advocacy, and communications, e.g., Constituent Relationship Management (CRM), donor databases. Association Management Systems, etc. Business processes to manage the above (aka Advancement Services, Development Operations, Development Services). Plus food, theater, and music.


Thursday March 5, 2015 1:30pm - 3:00pm
MR 7

1:30pm

Teamwork Makes the Dream Work: How to Amplify Your Message through a Diverse Team - #15NTCteamwork
Let’s face it… We are in living in a world of followers, friends, and instant feedback. Nonprofits and for-profits alike are competing to be heard in a world that can’t stop screaming online. Social media is not about screaming, but about having a conversation. When having such a large-scale conversation, it is best to work with a diverse team of people who can help you stay afloat in the sometimes choppy waters of social media.

So how do you break through the noise and develop a captive audience? It’s as simple as 1-2-3:
1) Understand that the world is watching
2) Does your messaging truly reflect the mission of your brand?
3) In establishing social relationships, being intentional is key.

We want to give you the skills you need to build a successful, multicultural team through this lens. By combining the unique skills and strengths of each of the people on your team, you will innovate the way you do social media in your organization. Our hope is that, a year from now, you will have better and more diverse engagement and increased giving to your organization.

Speakers
avatar for Sara Eastham

Sara Eastham

Administrative Assistant to the CFO, Bridgeway Community Church
With Gallup strengths that include communication and winning others over, I love finding creative and effective ways to engage our online community through social media. I am passionate about serving the people in Quintana Roo, Mexico, where I go almost every year. I also have a huge heart for young people and mentor 4 9th grade girls that I've been building into over the past 3 years. Being raised in Columbia, Maryland, a planned community... Read More →
avatar for Joey Price

Joey Price

CEO, Jumpstart:HR, LLC
*Join my colleagues Sara Eastham, Tim Samuel and I on Thursday at 1:30pm as we lead an interactive session entitled: "Teamwork Makes the Dream Work: How to amplify your message through a diverse team"* | | Very few people go to bed at night dreaming about how to make Small Business HR better. I just so happen to be one of those people. | | As the CEO of Jumpstart:HR, LLC, I empower my teammates and service provider partners to help... Read More →
avatar for Tim Samuel

Tim Samuel

CFO, Bridgeway Community Church
Tim Samuel, CFO Bridgeway Community Church – tim.samuel@bridgeway.cc | Bridgeway.cc | @TimSamuelCFO | | I am someone who uses numbers combined with business knowledge to change lives. As a futurist, I am constantly dreaming of new ideas to make things better. As a father of a three year old and three month old twins, I constantly lack sleep but find energy in their smiles. As the CFO of Bridgeway Community Church, I create future... Read More →


Thursday March 5, 2015 1:30pm - 3:00pm
MR 10B

1:30pm

The International Jump: Think Less Like a Local Org and More Like a Global Community - #15NTCglobalcomm
Your director has decided that your organization needs to expand its reach and work with international audiences. Your leadership has decided that the different national organizations under your federation need to integrate more online. Now what?

This session is based on the lived experiences of an organization and its partners as they work to expand their online presence to not just their American and English speaking audiences, but also their global communities, from expanding the languages available on the main website to increasing online fundraising, advocacy, and overall email and online engagement. How do you coordinate across continents? What does it take to accept international donations? How do you keep up with everything happening around the world? What do you have to keep in mind if you want to do a contest?donations? How do you keep up with everything happening around the world? What do you have to keep in mind if you want to do a contest?

Speakers
avatar for Graham Covington

Graham Covington

Founder & CEO, Engaging Networks
As the Founder & CEO of Engaging Networks I'm always happy to talk about nonprofit technology! We have several hundred nonprofits using our platform in the US and around the world, so I'm excited to be on the 'The International Jump' panel discussion at NTC15 along with Shannon Miller from CCAH and Polly Shannon from the Humane Society International. Stop by our booth in the exhibit hall to say hello.
avatar for Shannon Miller

Shannon Miller

Account Representative, Chapman Cubine Adams + Hussey
Shannon joined CCAH as an Account Representative in 2013 and is responsible for the day-to day operations of several of CCAH’s political and progressive client organizations -- getting her hands dirty and doing whatever is needed to keep the trains moving on time (and above projections). | | Prior to joining CCAH, Shannon served as the Senior Support Specialist for Political Accounts at Salsa Labs and was the New Media Manager for Alexi... Read More →
avatar for Polly Shannon

Polly Shannon

Director, Marketing & Communications, Humane Society International
Lead a small but fabulous online team (email, social, online advertising, web, etc) at one of the only international NGOs that helps all animals. (Cool job, plus our dogs get to come to work with us.) Online organizing and fundraising. Gearing up for big year of analytics and testing, so all ears.


Thursday March 5, 2015 1:30pm - 3:00pm
MR 9C

1:30pm

Engaging Latinos Online - #15NTClatinos
Latinos are now the largest minority in the U.S. and Spanish is second only to Mandarin in the number of native speakers around the world: 406 million. There are a number of considerations to make when engaging the Latino community that could have significant implications. Which communication channels do they prefer? Are there geographic or other cultural considerations to be made in order to create targeted outreach? What type of content is the most well received?

In this session, we will use case studies as a way to explore successful engagement of Latinos online. We’ll also discuss the impact of various platforms and the role of mobile devices. Don’t speak Spanish? Don’t worry! This discussion will focus on the unique tactics that work best for all nonprofits trying to reach Latinos–in English or Spanish.

Takeways:
1) Lessons learned from case study examples;
2) Insights for working with Latino populations specifically
3) Tips and strategies to apply to your own organization’s outreach efforts.

Speakers
avatar for Matt Adler

Matt Adler

President, Matt Adler Strategies


Thursday March 5, 2015 1:30pm - 3:00pm
MR 6B

1:30pm

The ROI of Data - #15NTCrealdata
If you actually have the buy-in to implement a culture/process of data, how do you do it, and where can you start getting value? How can you distinguish information from insights? Ultimately, data is only valuable when it changes behavior.

In this session we’ll map the full path from Day 0 of implementing a data program to producing your first insight.

Speakers
avatar for Bob Filbin

Bob Filbin

Chief Data Scientist, Crisis Text Line
Bob Filbin is the Chief Data Scientist at Crisis Text Line. With a keen interest in developing pro-social applications of data, his goal at Crisis Text Line is to use data science to maximize both the number of teens using the service and the quality of care they receive. Bob has spoken about data science for social change at SXSW Interactive, Strata Conference, and MIT, and has been published in the Harvard Business Review. Bob has his M.A. in... Read More →


Thursday March 5, 2015 1:30pm - 3:00pm
MR 6A

3:00pm

Afternoon Break in the Science Fair
Thursday March 5, 2015 3:00pm - 3:30pm
Science Fair
  • CFRE Credits: N/A

3:30pm

M+R Benchmarks: The Prequel. Data, Trends, Tools, and Tricks from the Upcoming Study - #15NTCbenchmarks
Unlike some other prequels we could mention, this one will be fun and chock-full of data and incredibly useful examples—and won’t ruin your fondest childhood memories.

Get a sneak peak at the most important top-line trends from the soon-to-be-released 2015 M+R Benchmarks Study, and recommendations on how you can shape your strategies to the make the most of these findings. See examples of how nonprofits are using data to run amazing campaigns and getting results, and how you can too. 

Speakers
avatar for Joleen Ong

Joleen Ong

Marketing & Publications Director, NTEN
Joleen is a strong advocate of the nonprofit sector's role in bringing about social change, and the power of smart communications and technology to make this happen. Prior to NTEN, she served as the Communications Manager at the human rights organization Social Accountability International in New York. Joleen's roots are in campus organizing, and has led numerous successful campaigns to increase responsible procurement with Fair Trade... Read More →
avatar for Marc Ruben

Marc Ruben

Senior Vice President, M+R
I'm head the Boston office of M+R, and I take the lead on a lot of our integrated online advocacy work. I've got a baker's dozen years of experience in nonprofit strategy, both advocacy and fundraising, and since joining M+R I've headed up campaigns for the Human Rights Campaign, Doctors Without Borders/MSF, Oxfam America, the American Cancer Society, SEIU, Corporate Accountability International, and the Union of Concerned Scientists. I like... Read More →
avatar for Madeline Stanionis

Madeline Stanionis

Creative Director, M+R
Madeline Stanionis, M+R Principal and Creative Director, has been raising money and organizing for 25 years, and figuring out creative ways to do it for most of that time. She has led internet strategies, written copy, produced videos, schemed, planned, dreamed, and laughed with many organizations, including Planned Parenthood Federation of America, CREDO, The Nation, Ocean Conservancy, Amnesty International USA, Mozilla Foundation, Human... Read More →


Thursday March 5, 2015 3:30pm - 5:00pm
MR 8C

3:30pm

Text2Change: How to Leverage Text Messaging for Communication - #15NTCtextmessage
Text messaging offers an innovative, cost-effective method for community mobilization that can improve engagement within underserved populations.

In this session, ZeroDivide will share evidence-based approaches to the design and implementation of text messaging applications based on their report produced for the Center for Care Innovation’s Texting for Better Care Project, supported by the Blue Shield of California Foundation. It will also discuss some of the challenges associated with maintaining SMS programs.

Speakers
avatar for Vanessa Mason

Vanessa Mason

Senior Manager, eHealth, Zero Divide
Vanessa facilitates the design, development, and adoption of consumer digital health products that reduce health care disparities. She also identifies opportunities and resources for partnership development and policy advocacy within eHealth. Vanessa began her career facilitating strategic partnerships and organizational development for projects funded by the Centers for Disease Control and Prevention and the National Institutes of Health. She... Read More →
avatar for McCrae Parker

McCrae Parker

Director of Programs, ZeroDivide


Thursday March 5, 2015 3:30pm - 5:00pm
MR 10B

3:30pm

Video Strategy - How to Compete and Win in a Video-Centric World - #15NTCvideostrat
Video is the most popular and fastest growing form of content. In fact, 90% of all Internet bandwidth will be video within 3 years–it’s already more than half. And yet, nonprofit organizations have limited capacity to create video and haven’t fully appreciated the need to change their culture and approach. This is not about one viral video. This is about consistently and effectively communicating with video all the time.

This session will outline the steps and process to create an organizational video strategy. Participants will have an opportunity to think about their own circumstances, share their challenges, and will leave with a clear understanding of steps needed to move their organization on a path to video success.

Speakers
avatar for Bridgett Colling

Bridgett Colling

Director of Content Marketing, See3 Communications
See3 is the digital agency for do-gooders. We develop strategies and create media to deliver on goals like fundraising, advocacy, awareness, recruitment and more.
avatar for Michael Hoffman

Michael Hoffman

CEO, See3 Communications
As CEO of See3 Communications, Michael is a leading authority in storytelling for nonprofits and a long-time consultant to nonprofit leaders on community outreach strategies. He started his career as a political consultant and Washington-based nonprofit fundraiser before joining a venture investment firm to develop internet start-ups. Hoffman founded See3 to bring together his belief in the power of the web and his passion and experience with... Read More →


Thursday March 5, 2015 3:30pm - 5:00pm
Ballroom C

3:30pm

Emerging Tech Trends, Where NPTech is Going - #15NTCtechtrends
Nonprofit and technology leaders share their vision for where our sector will be in ten years, and examples from the most progressive organizations, for-profit and nonprofit. We’ll close with suggestions on how you can help your organization be a technology leader over the next decade.

Takeaways:
1) Emerging trends in nonprofit technology
2) Examples of those trends today
3) How to lead your organization’s tech strategy?

We know where nonprofit tech has been, but where is it going?

Speakers
avatar for Steve MacLaughlin

Steve MacLaughlin

Director, Analytics, Blackbaud
Steve MacLaughlin is a Director of Analytics at Blackbaud where they leverage the company’s unique data assets to accelerate positive results for the nonprofit sector. Steve has spent more than 15 years building successful online initiatives with a broad range of companies, government institutions, and non-profit organizations. Steve is a frequent speaker at conferences, a published author, and serves on the board of directors of NTEN... Read More →
avatar for Donna Wilkins

Donna Wilkins

President, Charity Dynamics, Inc.
Donna led Convio’s Client Services team from their first client to over 300 clients, building an organization that was recognized as a leading service provider to their non-profit client base. Donna has worked with hundreds of non-profits to implement online solutions with the ultimate goal of providing her clients the tools and confidence they need to be successful. With her experience and sharp insights, Donna has honed her ability to... Read More →


Thursday March 5, 2015 3:30pm - 5:00pm
MR 5A

3:30pm

STOP Shooting Videos, START Unlocking Stories! - #15NTCvideostories
Are you frustrated that when you shoot video interviews, you can’t seem to elicit those amazing stories from people in an authentic compelling way that emotionally connects with your viewers and inspires them to take action? Does your interviewee get nervous and stiff, respond in short sentences, or communicate in a scripted way that just isn’t credible?

In this interactive session, you will learn:
1) The key strategies to prepare your interviewee;
2) How to put them at ease in front of the lights and camera
3) How to guide them through a conversational-style interview to speak from their hearts and share emotions
4) Production tips to capture that special moment using video in a powerful way. Through live demonstrations, I will reveal the best practices to build that critical connection and rapport with your interviewee to empower them to naturally share their authentic stories. We will also discuss the lessons I’ve learned from interviewing more than 200 people and professionally producing over 3,000 videos. You will walk away from this session feeling confident that you can sit down with anyone and help unlock the stories they want to share!

Speakers
avatar for Sheri Chaney Jones

Sheri Chaney Jones

President, Measurement Resources
Sheri Chaney Jones is the author of Impact & Excellence, measurement expert, and is president of Columbus-based consulting firm Measurement Resources Company. For the past 15 years, Sheri has improved government, nonprofits, and small businesses through the use of performance management, evaluation, and organizational behavior best practices. Her experience and expertise has transformed the measurement culture and as a result saved public... Read More →
avatar for Yasmin Nguyen

Yasmin Nguyen

Founder/CEO, Vibrance Global
Yasmin Nguyen is a speaker, philanthropist, social innovator, and storytelling strategist helping business and nonprofits emotionally connect with their audiences through stories, videos, and marketing partnerships to generate sales and raise money. | | As the founder of Vibrance Global (www.vibranceglobal.com ) and Philanthropy Talk (www.philanthropytalk.com ), and brings business, community and nonprofit leaders together to share... Read More →


Thursday March 5, 2015 3:30pm - 5:00pm
MR 8B

3:30pm

Gaming for Change: The Gamification of Peer-to-Peer Fundraising - #15NTCgameforchange
Peer-to-peer isn’t just the biggest buzzword in fundraising–it’s the new reality. From Yelp reviews for restaurants to Craigslist apartment listings, our networks are hubs of information, conversation, and commerce. The time is ripe for the realization that all fundraising–at its core–leverages network dynamics and is, therefore, peer-to-peer.

This session will begin with an introduction to the peerto-peer fundraising landscape. With the myriad of ways to leverage your networks for maximum mission impact, we’ll walk you through all the branches on the peer-to-peer family tree and provide real-world examples of how organizations are using peer-to-peer dynamics to generate mission-fueling revenue. An overview of the popular gamification trend will follow, including considerations and best practices for utilizing gaming elements to increase engagement in your next fundraising event.

RaiseMore will lend industry experience to the session, and will wrap up with a showcase of how the nonprofit Shatterproof is able to bring gamification to life and increase fundraising.

Takeaways:
1) An understanding of the critical role peer-to-peer dynamics play in fundraising
2) Best practices for incorporating gaming elements into fundraising events (and how to assess their performance)
3) A case study of how Shatterproof is successful strategies to game for change.

Speakers
avatar for Lea Madry

Lea Madry

Associate Consultant, Plenty Consulting
avatar for Nancy Palo

Nancy Palo

National Vice President, Community Empowerment, Shatterproof
avatar for Devan Twyman

Devan Twyman

Co-Founder & CEO, RaiseMore


Thursday March 5, 2015 3:30pm - 5:00pm
MR 10C

3:30pm

Reporting for Social Impact: Measuring and Communicating Outcomes with Balanced Scorecards - #15NTCimpactreport
There are decreasing funds for nonprofits, yet there are increasing community needs. Charity evaluators have embraced outcome reporting and will be rating nonprofits based not only on financial reporting, but also on their tracking and reporting of mission outcomes. Your constituents, donors, volunteers, employees and community need to see success to support the mission of your organization.

In this session, learn about how the balanced scorecard method of strategic planning can help to align business activities to the strategy of the organization and improve internal and external communications. And see how new, online technology-driven reporting tools are helping nonprofit leaders monitor, manage and effectively report on both fundraising and program outcomes.

Speakers
avatar for Chris Carter

Chris Carter

Senior Fundraising Advisor, HJC
Chris Carter is a Senior Advisor at hjc.
avatar for Heather McLean

Heather McLean

Senior Fundraising Advisor, HJC
Heather has a rich background in international development both in terms of  education and fieldwork. She made the transition from program development to  fundraising when she moved from the United States to Canada in 2004. After  completing the Humber College program in Fundraising & Volunteer management,  she started her fundraising career as the Development Officer, Special Events, at  Plan Canada where she... Read More →


Thursday March 5, 2015 3:30pm - 5:00pm
MR 5BC

3:30pm

Stop Trying to Reinvent the Wheel: Online Fundraising Campaigns that Get Results Every Time. - #15NTCnoreinvent
Get the skinny on five perennial digital campaigns that will get results: Membership Month, Online Voting, Mirror e-Renewals, Welcome Series, Matching Gifts. In this session, you’ll learn the ins and outs of designing and setting up these tried-and-true, highly effective online fundraising campaigns for your organization.

Try launching a Membership Month to encourage donations using a time limit and a compelling theme. Open an Online Voting booth to solicit donor preferences and urge donations. Sync your mailed and e-Renewals to give each a response boost. Implement a multi-email Welcome Series to start the process of bonding new donors to your organization–always a cultivation winner. Incentivize major donors to match lower-dollar giving and see results rise for both. 

Speakers
avatar for Elizabeth Bruns

Elizabeth Bruns

Director of Membership Fundraising, National Trust for Historic Preservation
Elizabeth Pegram Bruns is the Director of Membership Fundraising at the National Trust for Historic Preservation, where she manages the direct response program, including direct mail, telemarketing, and online fundraising. She has been at the National Trust for seven years. Prior to that, Elizabeth managed the major gifts program at Physicians for Social Responsibility. She is a graduate of Meredith College in Raleigh, North Carolina.
avatar for Laura Connors

Laura Connors

Deputy Vice President, Membership, National Parks Conservation Association
Laura Connors has spent more than 15 years at National Parks Conservation Association where she oversees a large and successful multi-channel direct marketing program.
avatar for Allison Porter

Allison Porter

Co-Founder and President, Avalon Consulting Group
Allison Porter is the Co-Founder and President of Avalon Consulting, a full-service agency dedicated to helping progressive nonprofit and political organizations maximize their fundraising results—in the mail, on the phone, and online. Drawing on more than 18 years of direct marketing agency experience and a background in university development and public relations, she has built successful direct response fundraising programs for a wide... Read More →
avatar for David Saunders

David Saunders

Director of Membership, National Museum of the American Indian
David Saunders has more than 13 years of experience in direct response fundraising, and at NMAI he oversees a comprehensive program that incorporates direct mail, online fundraising, telemarketing, and e-commerce. As director of membership, he is responsible for more than $2.5 million in annual revenue and the stewardship of 43,000 members nationwide. David has a BA in History from the University of North Carolina at Chapel Hill.


Thursday March 5, 2015 3:30pm - 5:00pm
MR 6B

3:30pm

A Journey of 1,000 Miles: How to Develop a 3-year Technical Strategy - #15NTC3yrstrategy
Your dreams have come true: you finally have your budget approved to rebuild your website! All I need to do now is climb that mountain, right? Wait, what do you mean there are more mountains behind this first one?! Learn how to develop a technical strategy for your website, including technical road maps, phased releases of development, and planning for obsolescence.

Speakers
avatar for Nate Parsons

Nate Parsons

Head of Strategic Accounts, Phase2


Thursday March 5, 2015 3:30pm - 5:00pm
MR 9A

3:30pm

How to Choose the Right Database(s) for Your Organization - #15NTCtherightdb
Whether for program analysis, donor management, web content management, or the myriad other types of data nonprofits collect, we need to figure out how to store all that data. This session will take you through the process of identifying your organization’s needs and selecting the best database for the task.

You’ll leave with a clear understanding of the steps you need to take to select a database for your organization, as well as a worksheet you can use to guide you through the decision-making process.

Speakers
avatar for Michelle Chaplin

Michelle Chaplin

Senior Manager, Online Fundraising, PBS
Michelle Chaplin is the Senior Manager of Online Fundraising at PBS, where she manages the fundraising initiatives at PBS.org; manages the Best of PBS monthly newsletter, which has grown to more than 1M subscribers; and supports PBS member stations to improve their online and overall fundraising initiatives. Before joining PBS, she was a Program Manager at BRAC USA for more than four years, during which she provided marketing support and built an... Read More →
LQ

Laura Quinn

Idealware, Director of Partnerships and Knowledge
Laura has been working in the software sector for nearly 20 years. As Idealware’s Director of Partnerships and Knowledge, she works with nonprofit leaders to guide the creation of research based information to help nonprofits make smart technology decisions. Prior to founding Idealware, Laura was an independent consultant helping nonprofits create internet strategies, select appropriate software, and then build | sophisticated websites on... Read More →


Thursday March 5, 2015 3:30pm - 5:00pm
MR 6A

3:30pm

Sync All the Things! How Progressive Nerds are Changing the Future of Political Data and Integration - #15NTCsync
When the progressive movement works together, we all get stronger. But today, too few of our technologies talk with each other, inhibiting collaboration and the ability to put together the best suite of technologies to win our campaigns.

The Open Supporter Data Interface is changing that. Nerds from technology vendors, nonprofits, labor unions, and progressive campaigns have come together to design a standard to allow political technologies to talk to each other seamlessly. After introductions and background in lecture format about how this important initiative got going, who’s involved, and how it’s changing the future of political data and integration, we will take the audience through live demos and scenarios showing different systems interacting with each other.

Examples will include:
1) A website supporter signup form that pushes data into multiple well-known CRM systems at the same time
2) A simple offline canvassing application to intake new supporters that can work with multiple well-known CRMs
3) An OSDI based integration between a donation system and a CRM.

Between the lecture, demos, and questions at the end, the audience should get a firm understanding of how their applications and data can interact with each other through the OSDI specification and what that interaction means for the future of organizing technology and networked campaigns.

Speakers
avatar for Ben Byrne

Ben Byrne

Chief Creative Officer, Cornershop Creative
Ben has a BFA in Graphic Design and has been designing websites professionally for over 15 years. To co-found Cornershop Creative, Ben left a senior front-end developer position, where his extensive experience with languages such as HTML, CSS, and JavaScript were put to good use implementing his designs on several CMS platforms, including WordPress and Drupal. Before working in the agency world, Ben was at Free Press, where he rolled his own CMS... Read More →
avatar for Josh Cohen

Josh Cohen

Chairman, Open Supporter Data Interface
I like meta-conversations.
avatar for Lev Tsypin

Lev Tsypin

CTO, Owner, ThinkShout
Lev co-founded ThinkShout with the goal of bringing sustainable technology to organizations working for change. Lev leads a diverse team of forward-thinking engineers, helping ThinkShout's clients achieve their goals through innovation and technical excellence. | | With over fourteen years of experience in software engineering and technical architecture, it is Lev's job to constantly improve upon our engineering best practices and ensure... Read More →
avatar for Will Vanderbilt

Will Vanderbilt

Digital Campaigner, The Public Interest Network


Thursday March 5, 2015 3:30pm - 5:00pm
MR 10A

3:30pm

Getting Business Intelligence Started: Tales from the Journey from Spreadsheets to Enterprise Data Marts - #15NTCdatasmart
Deploying scale systems and consolidating the technology environment is half the story. Getting all that to work for the organization as actionable information is a culture shift as well as a system implementation. In this session, we will tell the story of how two organizations sought to fulfill the promise of a unified business intelligence capability. So what needs to be in place to make self-service reporting work, and is it always a good idea? Where do you invest to enable strong analytics across a large organization?

This session will explore the work that makes “visualization” possible, the challenges of finding alignment between “a single version of the truth” and all the different teams that seek it, where data governance fits in, why vocabulary matters, and the importance of making it all consumable.

Speakers
avatar for Welles Hatch

Welles Hatch

CIO, City Year
Proud to lead a team of dedicated technology professionals that are single-minded about, and incredibly effective at, providing tools that enable scale operations and service excellence at City Year.
avatar for Kary Kalapanda

Kary Kalapanda

CEO, Allacciare Inc
I am the co-founder,CEO, of a Business Intelligence firm, and we help organizations build, manage and deliver value on their data. We are thrilled and honored to be able serve City Year and be part of their data management initiatives.


Thursday March 5, 2015 3:30pm - 5:00pm
MR 7

3:30pm

Igniting a Culture of Tech Innovation - #15NTCtechculture
If nonprofits don’t innovate, they are going to lose talent, support, and funding to other faster, sexier tech startups. Let’s talk about how to create a culture of tech innovation in nonprofits, because we have people’s interests, not just the bottom line, at heart.

We’ll talk, discuss case studies, and collaborate on:
1) Budgeting time and dollars to fuel growth
2) Methods to generate new ideas
3) Ways to evaluate ideas and make them into plans that attract funders
4) Looking at other examples for sustainable revenue.

Speakers
avatar for Emily Lonigro Boylan

Emily Lonigro Boylan

Founder, LimeRed Studio
Hi everyone! I know a lot about web design, online communications, branding and all of the stuff that goes into that. But what I REALLY love to talk about is starting and running a business. If you're thinking about doing that, I have 10 years of experience to share — especially in the do-gooder space. I love to talk about social enterprise and innovation, hybrid business models, women-run startups, funding, and making decisions. | | Most... Read More →
avatar for Yee Won Chong

Yee Won Chong

Founder & Strategist, Say This Not That
Yee Won is the founder of Say This Not That, a technology platform dedicated to bringing greater language consciousness and compassion to communication. As a strategist and social entrepreneur, Yee Won strives to connect our collective experiences in achieving racial, economic and gender/LGBTQ inclusion. | Yee Won Chong is a board member of Forward Together, a multi-racial organization that works with community leaders and organizations to... Read More →


Thursday March 5, 2015 3:30pm - 5:00pm
MR 9C

3:30pm

Tech Volunteerism Triumphs and Challenges - #15NTCtechvol
Volunteerism is at the heart of much of our work in the social sector. Nonprofits receive services they wouldn’t otherwise have been able to afford, and skilled professionals gain unique, challenging, and rewarding volunteer experiences. It has been a classic win-win. Enter Technology. Why does it seem so different from other forms of pro bono engagement? We’ll share our experiences from the funder, provider, and recipient perspectives, and describe models that have worked along with those that haven’t. Participants will walk away with ideas on how to apply what we learned to their own attempts at engaging tech volunteers.

Speakers
avatar for Juanita Budd

Juanita Budd

Executive Director, Austin Free-Net
avatar for David Forrester

David Forrester

Director of Consulting, 501 Commons
David leads technology consulting and services and is a member of the leadership group at 501 Commons, a nonprofit organization delivering consulting and training to Washington state's vibrant social sector. Our programs and services support organizations so they can build a better community by serving vulnerable populations, protecting the environment, increasing access to healthcare, maintaining a vibrant and creative culture, and educating... Read More →
avatar for Charlie Gagen

Charlie Gagen

Development Associate, Breakthrough Austin
Charlie has been the Development Associate and Volunteer Coordinator for Breakthrough Austin for the past two years. Before joining Breakthrough he worked as a field coordinator for a congressional campaign and was a fellow for a PR firm.
avatar for James Rooney

James Rooney

Senior Manager, Microsoft Philanthropies
Please provide the following to maximize Summit value: | 1. Email: | 2. Key interests: | 3. Expectation for the Summit: 4. Short bio:


Thursday March 5, 2015 3:30pm - 5:00pm
Ballroom B

3:30pm

Open Space Room - #15NTCopenspace
We know there is a lot happening at the conference and sometimes you just need some open space. Use this room as a place to connect with others, set up a meeting, or regroup and process all the information you have taken in. You can sign up on the white board at registration to let others know what you’re interested in discussing.

Thursday March 5, 2015 3:30pm - 5:00pm
MR 8A
  • Twitter Hashtag: #15NTCopenspace
  • CFRE Credits: N/A -

3:30pm

Social Media as an Equalizer- Using Technology to Provide a Platform for the Marginalized Voices - #15NTCequalizer
Traditionally marginalized groups, such as women, the LGBTQ community, the poor, minorities and many others, have found it difficult to tell their story and raise their issues to the forefront. Social media has begun to change that dynamic, but is not the solution unto itself. The right strategy and approach is the key to success.

Join us for a candid discussion about what works and what doesn’t when using social media to tell the unheard story. We’ll hear case studies from a variety of organizations working in the area and dissect them as a group to create a a list of strategies for success in bringing marginalized voices front and center.

Speakers
avatar for Andrea Berry

Andrea Berry

Senior Business Development Manager, Firefly Partners
Senior Business Development Manager, Andrea Berry, has more than a decade of fundraising experience particularly with schools and education agencies. Prior to joining Firefly, Andrea was the Director of Partnerships and Learning at Idealware where she trained thousands of nonprofits in fundraising and communications techniques and best practices. Passionate about matching the right strategy with organizational needs, Andrea is excited to... Read More →
avatar for Aaron Bramley

Aaron Bramley

Director of Digital Media, Ridgewood: Ingenious Communication Strategies
avatar for Erick H.

Erick H.

Communications Coordinator, Strategic Concepts in Organizing and Policy Education
Hi! This is my first time attending an AMC conference and I'm excited to attend. Looking forward to connecting with individuals who want to share their unique experiences and work in y'alls communities. I live in East Los Angeles, Boyle Heights and work in South Central Los Angeles doing various communications and organizing work in Los Angeles. Hoping to connect with individuals that also work in communications, are active in transportation... Read More →
avatar for Rene Swink

Rene Swink

TA Coordinator, ECAC
I love to do strategic planning with non-profits so it is a good thing that it is also what I get paid to do! Come talk to me if you want to learn more or share stories.


Thursday March 5, 2015 3:30pm - 5:00pm
MR 9B

5:00pm

Microsoft Evening Reception
Thursday March 5, 2015 5:00pm - 6:30pm
Ballroom A
  • CFRE Credits: N/A

6:30pm

Progressive Parties
Eat, drink, and be merry! Mix and mingle with your nonprofit techie peers at these super fun sponsored parties in and around the Rainey Street Historic District.

This year, there are five different Progressive Parties to choose from. Check out the map in your print program guide, stop by NTC Customer Service for a map, or check out the map on your Smartphone: myntc.nten.org/progressive.  

NEONCRM BY Z2 SYSTEMS, INC.
Think Global. Drink Local.
Clive Bar, 609 Davis St., 6:30–midnight

Austin music. Austin food. Austin beer. Join fellow NTCers at Clive Bar on Rainey Street for live Bluegrass from Bottom Dollar String Band, local food, and a “firkin” of beer (small keg) brewed specially for NeonCRM. Every attendee also gets a raffle ticket for the chance to have a meaningful donation made to a charity of your choice! This party is being thrown by NeonCRM, but is a networking opportunity and celebration for NTC attendees… not a “firkin” sales pitch. Stop by booth #422 to get free drink tickets.

THE CHRONICLE OF PHILANTHROPY
1 Night. 7 Containers. Zero excuses.
The Container Bar, 90 Rainey Street, 6:30pm–midnight

Join The Chronicle of Philanthropy for the most memorable night out at Austin’s most talked–about spot, the Container Bar, featuring a variety of open–air and enclosed themed spaces to enjoy food and drinks with your fellow attendees. Open bar starts at 6:30 p.m. at the Container Bar, a short walk from the convention center.

DONORDIGITAL
Party Like It's 1996
Bar 96 Rainey Street, 8:00pm–midnight

In 1996, we literally wrote the book on online fundraising … since then, online engagement has certainly evolved! But, for one night only, join the fundraising team from Donordigital for a ‘90s throwback, from 8pm to midnight at Bar 96 (96 Rainey Street). Come meet, socialize, and reminisce about the founding days of fundraising on the Internet with your fellow NTC techies. Don’t forget your NTC Badge for street tacos and drinks, including a taste of our signature e–Martini.

KIMBIA / SMALL WORLD LABS / CHARITY DYNAMICS
Keep NTC Weird Party
Icenhauer's, 83 Rainey Street, 6:30pm–10:30pm

Wonder why everyone wants to keep Austin weird? Let us show you! Join locals Charity Dynamics, Small World Labs and Kimbia for a completely–Austin experience as we sample some of our city’s best drinks and eats. All while networking and listening to the tunes of a few of our favorite local bands — after all, you are in the Live Music Capital of the World! Join us and help #KeepNTCWeird!

MOTHER JONES/ROCKEFELLER FOUNDATION
Happy hour AND story time? 

Half Step, 75 1/2 Rainey Street, 7:00pm–9:00pm

What do you get when you combine Mother Jones’ smart, fearless stories with Hatch for Good, a new resource for social impact storytellers supported by The Rockefeller Foundation? A free drink or two, if you’re in Austin for the 2015 NTC. Mother Jones and The Rockefeller Foundation are co-hosting a happy hour from 7 – 9 p.m. at Half Step (75 ó Rainey Street). Make the short walk from the convention center for light snacks and deep conversations about technology, engaged citizens, stories, and social impact.

Thursday March 5, 2015 6:30pm - Friday March 6, 2015 12:00am
TBA
  • CFRE Credits: N/A
 
Friday, March 6
 

7:00am

Friends of Bill W.
Friday March 6, 2015 7:00am - 8:00am
Level 2, M8

7:30am

Coffee & Breakfast
Friday March 6, 2015 7:30am - 8:30am
Exhibit Hall 1
  • CFRE Credits: N/A

8:00am

Video Interview Lounge
Need a space to record a video interview? We’ve set aside this shared space that’s open to anyone that needs to conduct or record an interview in a quiet location.

Friday March 6, 2015 8:00am - 5:00pm
M6, Mezzanine Level

8:00am

Video Interview Lounge
Need a space to record a video interview? We’ve set aside this shared space that’s open to anyone that needs to conduct or record an interview in a quiet location.

Friday March 6, 2015 8:00am - 5:00pm
M6, Mezzanine Level

8:30am

Day 3 Plenary: Ignite with Ideas
Friday Awards
We'll kick off Day 3 by announcing NTENny Award Winners, and winners of the 2015 IMAB Integrated Marketing Awards. The IMAB awards recognize the results of innovative integrated, multi-channel marketing campaigns or programs in each of three core pillars of integrated marketing as defined by the IMAB.

Friday Plenary 
Following the awards, join NTEN's CEO, Amy Sample Ward, as we launch into our last day of the conference. This morning will feature 6 more special Ignite presentations chosen from our community.
  • You Can Change Your Story
    Speaker: 
    Debra Askanase, Digital Engagement Strategist, National Brain Tumor Society, @askdebra
    Our identities are created as we live. They are created from stories we tell about ourselves, and stories affixed to us by others. Over time, it becomes harder and harder to remember that any story we believe about ourselves is just one possible version of who we are. This is an Ignite about how I had a story, and chose to change it. 
  • Digital Battles for the World's Souls
    Speaker:
    Chris Worman, Senior Director Global Media, TechSoup Global, @chrisworman
    While many of us are busy celebrating the relative accomplishments of the Middle East and Eastern Europe’s digitally driven (r)evolutions, governments are fighting back. Just as we are beginning to experience the promise of open-data-driven programming, the digital space necessary to engage, debate and design with the citizens we hope to serve is being restricted. One highly successful project coming out of our work in the Balkans links citizen reporting, anti-corruption, philanthropy and the Montenegrin government provides a particularly enlightening insight into how we might flip the trend, solidify and strengthen our sector’s position. 
  • Why I Don't Use Volunteers
    Speaker:
    Liza J Dyer, Volunteer Program Coordinator, Multnomah County Library, @lizaface
    How do you communicate the impact of your organization’s volunteers? Whether through social media, your website, email, or word of mouth, the way we talk about volunteers matters. I’ll share why you shouldn't say you “use” volunteers, what you should say instead, and showcase specific examples from organizations who are leading the way when it comes to communicating volunteer impact.
  • Get the message: low tech tools are critical to reaching YOUR stakeholders
    Speaker:
    Laura Walker McDonald, CEO, Social Impact Lab (SIMLab), @techladylaura
    American teens still send more SMS than any other type of message - and send more SMS than any other age group. Despite the predictions, SMS isn't dead - and nor, despite so many other options being available, is radio, or community bulletin boards, or the personal connection we get from meeting in person. Community mobilization and engagement in this century defaults to high-end digital, and in so doing, excludes the 100m Americans without a smartphone. Inclusive approaches weave together platforms like SMS and voice - available to all mobile phone users - with radio, human networks and analogue communications tools to reach everyone, including those without any phone at all - the most vulnerable in our society.
  • The Technology of Social Change
    Speaker: Ivan Boothe, Creative Director, Rootwork.org
    Being at a tech conference, it's natural to give a lot of attention to really cool technology. But too often, successful social movements are only examined on the surface, and from Tahrir Square to Ferguson all we hear are cries of the "Twitter revolution" or criticisms of "slacktivism." We need to go deeper. We need to look at how social justice works, apply it to your own situation, and then pick the tools that support that work. While Ivan works as a freelance web developer, his degree is in social movement theory and his background is community organizing, and he'll spend a few minutes talking about what really powers successful social change.
  • Digital Activism? Get Real!
    Speakers: Molly Brooksbank, Sr. Director, Digital Engagement, Sierra Club & Arielle Kilroy, Senior Director of Digital Product, The Sierra Club
    It's never been easier to engage supporters online. But how do you give more power to people online to make change in the real world? The Sierra Club is taking a fresh approach by launching AddUp.org -- a platform that helps win campaigns by using new school strategy with old school activism -- here at NTC. Molly Brooksbank and Arielle Kilroy, Senior Digital Directors at Sierra Club will show how they plan to cultivate an online movement that drives real world action by connecting the dots between actions and impact. Will it work? You decide.

Moderators
avatar for Amy Sample Ward

Amy Sample Ward

CEO, NTEN: Nonprofit Technology Network
Amy Sample Ward is NTEN's CEO. She is also a speaker author focused on real social change and the technologies that support it. In 2013, Amy co-authored Social Change Anytime Everywhere with Allyson Kapin. She previously co-authored Social by Social: A handbook in using new technologies for social impact. She has worked in and with advocacy organizations, private foundations, and community groups around the world.

Speakers
avatar for Debra Askanase

Debra Askanase

Digital Engagement Strategist, Community Organizer 2.0
Debra is the Director of Outreach at the National Brain Tumor Society, and as such thinks a lot about how to create meaningful relationships with online stakeholders. Debra also founded Community Organizer 2.0, a digital media strategic consulting firm to nonprofit organizations and businesses, and blogs at www.communityorganizer20.com. Before founding Community Organizer 2.0, Debra worked for 20 years in the nonprofit sector wearing many... Read More →
avatar for Ivan Boothe

Ivan Boothe

Creative Director, Rootwork.org
Working with nonprofits and social change groups on web + online strategy. Into creative social protest and radical nonviolent praxis. #nptech #Drupal #4change ↵ Ivan is the creative director of Rootwork.org, working with nonprofits and community groups as a Drupal developer and online organizer. He co-organizes PDXTech4Good, affiliated with both NTEN and NetSquared, and co-facilitates NTEN's monthly Drupal Community of Practice... Read More →
avatar for Molly Brooksbank

Molly Brooksbank

Sr. Director, Digital Engagement, Sierra Club
Molly leads the Digital Engagement team at Sierra Club, including online campaigns, innovation and fundraising. She is the business lead in Sierra Club's project to convert to Salesforce Marketing Cloud, and is heading up the marketing launch of a new Sierra Club advocacy platform anticipated this spring. | | Prior to joining the Sierra Club, Molly was the product marketer for Convio Luminate. She also led a team of strategy consultants... Read More →
avatar for Liza J Dyer, CVA

Liza J Dyer, CVA

Program Coordinator, Volunteer Services, Multnomah County Library
Liza J Dyer, CVA* has over 10 years of experience in the nonprofit and public sectors including libraries, museums, and science centers. Liza is currently a Program Coordinator in Volunteer Services at Multnomah County Library, a public library system which connects meaningful volunteer opportunities to over 1,900 community members each year. | | *CVA = Certified in Volunteer Administration
avatar for Arielle Kilroy

Arielle Kilroy

Senior Director of Digital Product, The Sierra Club
Combining her passion for art and nature with a love of connecting people, Arielle has helped lead everyone from musicians to nonprofits through the discovery, strategy, and execution of using technology to connect with audiences. | | Arielle currently heads up the Sierra Club's Digital Product and Social teams. She came to the Sierra Club from the music industry, where she helped redefine being an artist in the age of Web 2.0 through her... Read More →
avatar for Laura Walker McDonald

Laura Walker McDonald

CEO, Social Impact Lab (SIMLab)
As the Chief Executive Officer of Social Impact Lab, Laura supports people and organizations around the world to use inclusive technologies to make systems and services more accessible, responsive, and resilient. Drawing on her expertise in humanitarian aid, human rights law and international development, she brings a cross-disciplinary approach to communications, innovation and information management. Before coming to SIMLab, Laura worked for... Read More →
avatar for Christopher Worman

Christopher Worman

Senior Director, Global Media, Techsoup Global
Chris Worman, Senior Director of Global Media for www.TechSoupGlobal.org has been working in civil society since 1998. After several years with American non-profits, Chris joined Peace Corps in 2006 and ended up starting Romania’s first community foundation, www.szka.org. Over the next 5 years Chris built a variety of civic-engagement-through-philanthropy processes designed to create alternative and enabling power... Read More →


Friday March 6, 2015 8:30am - 10:00am
Exhibit Hall 1
  • Twitter Hashtag: #15NTCignite
  • CFRE Credits: N/A

9:00am

Nursing Mothers Room
Are you a nursing mother? We’ve arranged this space for you to comfortably take care of your needs. There is a refrigerator, sink, and chairs and tables in the room for you to use.

Friday March 6, 2015 9:00am - 3:30pm
Across from MR 10C, Level 3

9:00am

Speakers Lounge
Are you presenting at the 15NTC? Visit the Speakers Lounge that we set up exclusively for speakers to meet with your co–presenters, review your slides, take a break, and otherwise prepare to deliver your session. We know that, as speakers, sometimes what we need is a quiet room and a deep breath, other times we want to power up our laptop. The Speakers Lounge is your space to relax and prep. Thank you for being part of the 15NTC programming!

Friday March 6, 2015 9:00am - 3:30pm
Room 3, Level 1

9:00am

Speakers Lounge
Are you presenting at the 15NTC? Visit the Speakers Lounge that we set up exclusively for speakers to meet with your co–presenters, review your slides, take a break, and otherwise prepare to deliver your session. We know that, as speakers, sometimes what we need is a quiet room and a deep breath, other times we want to power up our laptop. The Speakers Lounge is your space to relax and prep. Thank you for being part of the 15NTC programming!

Friday March 6, 2015 9:00am - 4:00pm
Room 3, Level 1

10:00am

Morning Break
Friday March 6, 2015 10:00am - 10:30am
Exhibit Hall 1
  • CFRE Credits: N/A

10:30am

Content Strategy 101 - #15NTCstrat101
Website editors! Has your organization’s website turned into a filing cabinet? Are you juggling dozens of stakeholders with competing agendas and definitions of whom the website is for and what it’s supposed to do? How many times do you hear the phrase, “We need this on the website ASAP; can you please just post it?”

Communications directors! Does it feel like your social media channels are telling an entirely different story than your email stream? Does that story come even close to aligning with what gets published on the website and pushed out to the press?

If you answered YES! or UGH, TOO OFTEN! to the questions above, content strategy can help. Content strategy is an emerging practice that’s bringing focus, intention, and sanity to the online presences of nonprofit and forprofit organizations alike. Smart marketers are learning that when content production and maintenance flow from clear, measurable goals—across platforms—the results are higher conversion rates, better storytelling, and stronger brands. Participants will leave with a healthy dose of hope, plus the tools they need to lay the groundwork for powerful content strategy practices in their organizations.

Speakers
avatar for Katie Carrus

Katie Carrus

Director of Online Communications, Humane Society Legislative Fund
Hi, NTC! I'm a content strategist, writer, and editor in Washington, D.C. For the last 10 years I've worked for The Humane Society of the United States and its family of affiliates. | | I introduced HSUS's first content strategy practice and am a lifelong believer in content strategy's power to hone ALL your content (web, email, social) so it starts working FOR you. When this happens, life becomes immeasurably easier, and goals start to... Read More →
avatar for Brett Meyer

Brett Meyer

Director of Strategy, ThinkShout
Brett built his first website in 1996 and has been actively involved in Internet development ever since, with particular focus on project management, user experience, and analytics. A stint in the Peace Corps, working at a radio station in rural West Africa, brought him into the nonprofit world. Prior to ThinkShout, Brett spent 6 years at the Nonprofit Technology Network (NTEN), serving as its Communications Director; while there, he helped... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 4ABC

10:30am

How to Tell Your Boss That You Rock: Explaining Digital Metrics to Less Web-Savvy Staff - #15NTCdigmetrics
So, your website, blog and social media are going really well, and you have the metrics to prove it. But how do you effectively explain that to your less websavvy staff, who can’t tell an exit rate from an open rate? The last things you want to do are confuse and frustrate them, and eventually fail to get the buy-in you need for future projects.

In this hands-on, interactive session, we will talk about how to avoid opening Pandora’s box of data on unprepared staff. This includes an exploration of Google Analytics, Facebook, Twitter, email platforms, and URL shorteners. Then, we’ll talk about how to determine which metrics matter and effectively explain and report these metrics to people who don’t spend all day on the web, in a way that doesn’t talk over or under them.

This session will touch on reporting outlines, data visualization, and using online reporting functions from different analytics platforms. Participants will come away with a better idea of how to track and measure what matters to their staff, and be able to create concise and understandable reports.

Speakers
avatar for Briana Kerensky

Briana Kerensky

Senior Digital Content Coordinator, Food & Water Watch
As the Senior Digital Content Coordinator at Food & Water Watch, Briana Kerensky handles the “care and feeding” of the website and other online platforms. She creates engaging and innovative digital content and helps ensure the strategic integration of all digital media across the organization. | | In addition to supporting Food & Water Watch's mission, Briana is an instructor at digital education startup General Assembly. She teaches a... Read More →
avatar for Matt Ott

Matt Ott

Co-founder, Black Fret
Matt Ott has founded two nonprofits to help Austin's local music community: Austin Music Foundation and Black Fret. With over 20 years of marketing and design experience for Fortune 500 companies, mom-and-pop businesses and not-for-profit organizations, Matt’s marketing and design background is grounded in finding what truly works for both the client and the market. In addition to helping run Black Fret, he is now Director of Community... Read More →
avatar for Meico Whitlock

Meico Whitlock

Senior Manager, Communications, National Alliance of State Territorial AIDS Directors (NASTAD)
Meico Whitlock is a digital communications and nonprofit technology professional, currently serving as Senior Manager, Communications at the National Alliance of State and Territorial AIDS Directors (NASTAD), a national nonprofit focused on ending HIV and viral hepatitis. Meico has served the nonprofit and public sectors for over a decade by connecting people, information, and technology to promote wellness and lasting social good in... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 8C

10:30am

A/B Testing to Win: How to Manage a Successful Testing Program - #15NTCabtest
Building a well-structured testing program takes strategic planning, but it’s well worth your time and energy. In this session, we will discuss how to create and maintain a sustainable testing plan, no matter what your list size. Through plenty of examples and discussion, we’ll look at what strategies are most effective when it comes to testing on your email list, action pages, and donation forms.

Topics discussed will include:
1) Building testing into your organizational culture
2) Mapping out a plan that prioritizes tests that will have the greatest impact (and lead you to victory in your campaigns!)
3) Finding meaningful results and moving forward to implement changes.

You’ll leave with a clear understanding of how to build out a testing plan based on your organization’s goals, how to decide which tests to run when, and how to move forward once you’ve found your results.

Speakers
avatar for Caitlin Seeley George

Caitlin Seeley George

Online Organizer, Food & Water Watch
Caitlin Seeley George is the Online Organizer for the Western states, based in Denver. She works with field organizers to develop and implement online campaigns at the state and local level, with our national team on email outreach for our federal campaigns, and on testing and optimization projects to improve all of our outreach. Before joining Food & Water Watch she ran the direct mail department for the Fund for the Public Interest... Read More →
BG

Bill Gordon

Digital Director, Compassion and Choices
Prior to joining Compassion and Choices, Bill was the first digital director for Americans for Tax Fairness, a national coalition of over 280 groups pushing for a more progressive tax code. During his time at ATF, Bill was instrumental in building and managing all aspects of a comprehensive digital advocacy and fundraising campaign that helped end the Bush Tax cuts for the richest 2%. | | Previously, Bill ran an advertising team at the... Read More →
avatar for Michael Grenetz

Michael Grenetz

Vice President, Community, ActionSprout
Been in the NGO field for 13 years - from little groups to national and international organizations. I currently work at ActionSprout helping nonprofits get the most out of Facebook to help grow their engagement, relationships and email supporters.
avatar for Jill Pape

Jill Pape

Online Campaigner, Greenpeace USA
I work at Greenpeace USA, managing the email testing program, producing online content and working across departments on digital strategy. I studied conservation psychology in undergrad and have been interested in the question of why people take action every since!


Friday March 6, 2015 10:30am - 12:00pm
MR 9C

10:30am

Essential Website Trends for 2015 - #15NTCwebtrends
The last time your organization’s website was redesigned you researched the latest and greatest CMSs and knew all the right questions to ask. However, that was ages ago, and now that architecture and technology is getting outdated. Perhaps you fear your site no longer conforms to emerging standards or audience needs, in addition to being difficult to update and maintain.

The next era of web development is here, and it has wide implications for the way organizations create online experiences. We can build faster and smarter than ever before, but it often means entirely new thinking. Modern web design is user-centric and data-driven. It employs testing early and often. Goals and outcomes are metric-focused. And, most importantly, it must be responsive to the myriad of devices that people will be using over the next few years, including those that are yet to exist. How do you even know where to start?

If you are considering a redesign in 2015, this session is your essential primer.

Speakers
avatar for Kev Walsh

Kev Walsh

Tech Lead, CivicActions
Kevin cut his tech teeth working for broke nonprofits and social movements in the late 90s. When he discovered open source software, he plunged headlong into the web, and plays a variety of roles ranging from content strategy to project management to Drupal development... you might consider him a tech janitor. | | As Tech Lead at CivicActions, Kevin has led projects for BikeNYC, ASPCA, Greenpeace UK, and the MIT’s Centre for Civic... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 5A

10:30am

Navigating the World of e-Learning - #15NTCelearn
The benefits of e-Learning go far beyond just the ability to deliver training any time, and anywhere. e-Learning, when managed correctly, can produce great results for a nonprofit: decreasing costs, improving employee/volunteer performance and engagement, and expanding the reach and impact of your programs. Many of us recognize that this is the next frontier for our training programs, but are still in the dark about what e-Learning really means and how make it work for us.

In this session, we will break e-Learning down to the basics and discuss the terms and tools we should be familiar with, the factors we need to consider when beginning a project, and real-world examples of how e-Learning is being used effectively by nonprofits for both for internal and externally-focused training.

Speakers
avatar for Amy Haggarty

Amy Haggarty

Director of Impact Grants, Cornerstone OnDemand Foundation
Experienced learning and performance consultant living the dream, helping nonprofit organizations extend their reach and impact by leveraging world-class talent management systems and consultants. Master of working remotely, creative and tenacious problem-solver, plays well with others.
avatar for Londell Jackson

Londell Jackson

Director of Education and Programs, Colorado Nonprofit Association
Currently, I serve as an adult educator and nonprofit administrator. As a professional of the Third Sector, I am active in this community through my work locally, statewide, and nationally. I have helped to further the work of Denver's workforce development professionals, Colorado's statewide nonprofit sector, the national LGBT movement, and the field of financial education. Currently, I am focusing my talents on the education of adult students... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 8B

10:30am

Women in Technology and Leadership: Being Seen and Heard - #15NTCfemtech
Changing the ratios of women in technology and leadership roles will not happen overnight. Some individuals and some organizations have made tremendous strides, while others are still struggling with recruitment, hiring processes, professional development and training, and even long-term professional growth opportunities.

This Connect session is an opportunity for anyone at the NTC to come together to share and learn–from specific examples in our own organizations to established best practices. Whether you are a woman or attending as an ally, this discussion-based session will focus on solutions and opportunities for change in a safe environment.

Attendees will leave the session with:
1) A list of resources they can use to build their professional skills
2) Tips for navigating common/difficult situations
3) Access to a network of potential mentors, advisors, professional connections, and friends!

Speakers
avatar for Veda Banerjee

Veda Banerjee

Director of Communications, Golden Gate National Parks Conservancy
Veda Banerjee, Director of Communications for the Golden Gate National Parks Conservancy, has a graduate degree in journalism and public relations. Banerjee has been with the Conservancy since 2007, and currently manages the Conservancy’s media requests, press distributions, online and outdoor advertising, digital marketing, editorial calendar, and overall content strategy. Her personal interest in storytelling –both online and... Read More →
avatar for Johanna Bates

Johanna Bates

Front-End Developer, Nonprofit Tech Strategist, Drupalist, DevCollaborative
Front-end web development. An open and accessible web. Being outside. Feminism. Open source software. Diversity in the tech field. Disparate songs next to each other on mix tapes.
avatar for Michelle Chaplin

Michelle Chaplin

Senior Manager, Online Fundraising, PBS
Michelle Chaplin is the Senior Manager of Online Fundraising at PBS, where she manages the fundraising initiatives at PBS.org; manages the Best of PBS monthly newsletter, which has grown to more than 1M subscribers; and supports PBS member stations to improve their online and overall fundraising initiatives. Before joining PBS, she was a Program Manager at BRAC USA for more than four years, during which she provided marketing support and built an... Read More →
avatar for Tracy Kronzak

Tracy Kronzak

Co-Founder, BrightStep Partners
Tracy is a CRM implementation strategy, change management, and organizational leadership and technology adoption expert. She has more than 15 years of experience in the nonprofit sector and its related industries, including philanthropy, activism, research, technology management, and Salesforce CRM platform consulting. | | She holds a Master of Public Administration degree from New York University, and is a Salesforce.com Certified... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 6B

10:30am

The Rebrand Effect: Accelerating Fundraising Through Communications - #15NTCrebrand
How does branding help a nonprofit advance its mission? How does it impact communications and fundraising? This interactive session will share highlights from Big Duck’s eBook, The Rebrand Effect, which explores the findings of a nationwide survey completed by over 350 nonprofits.

The workshop will articulate the benefits and influences of branding on a nonprofit, and demonstrate how it can provide a basis for more streamlined, compelling fundraising with individuals and corporations. We’ll also talk about how rebranding can strengthen an organization’s culture, and how, when coupled with strategic planning or a new fundraising strategy, it can best set up a nonprofit for effective fundraising.

Speakers
avatar for Will Nolan

Will Nolan

Senior Vice President, Communications & Administration, Parent Project Muscular Dystrophy
Will Nolan is the Senior Vice President, Communications & Administration for Parent Project Muscular Dystrophy (PPMD) and has been with the organization since 2007. Over the course of his eight years with PPMD, he has helped to launch and grow PPMD’s social networking campaign, including Facebook, Twitter, YouTube channel, and a Duchenne muscular dystrophy specific community site. To date, PPMD is able to connect people from around the world... Read More →
avatar for Farra Trompeter

Farra Trompeter

Vice President, Big Duck
Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations. Farra’s expertise focuses on helping nonprofits create multichannel campaigns and use social media to connect with donors, activists, and other members of their... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 5BC

10:30am

What Has Your Donation Page Done for You Lately?: Testing, Optimization & Best Practices - #15NTCoptdonation
Donation page optimization is the least-sexy part of online fundraising—yet an investment in this area can mean real additional dollars (lots of them, in fact!) from the same traffic to your site. We’ve worked with some of the largest nonprofit fundraising programs and the major online platforms to make analytics-driven changes to donation pages that have raised tens of thousands of additional dollars.

In this session, a leading consultant, testing expert, and nonprofit organization will bring the sexy back to optimization and testing! We’ll do a quick review of the tools, technology, and methodology needed for effective testing and then dive into best practices and real testing results–things you’d expect, things that you need to know, and things that surprised us all! We’ll review a few before and after examples and share the actual data of a few groundbreaking tests from a few nonprofit programs.

Takeaways:
1) Things you can do right now to affect donor conversions
2) Best practices and testing results from large nonprofit programs
3) Correct tracking and testing methods
4) Things to test right now.

Speakers
CB

Chris Brooks

Manager of Individual Giving and Membership, Share Our Strength
avatar for Dawn Stoner

Dawn Stoner

Director of Testing & Usability, Donordigital
avatar for Mwosi Swenson

Mwosi Swenson

Vice President, Donordigital
Mwosi has worked in direct response fundraising for the past 20 years. She began her career at Mal Warwick Associates, where she managed the direct mail and telemarketing programs for some of the nation's most respected environmental, advocacy and political organizations including the Union of Concerned Scientists, PETA and Ocean Conservancy, to name a few. | | Mwosi is the managing director of Donordigital, providing strategic guidance... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 10C

10:30am

Beyond The Finish Line : Integrated Social Fundraising - #15NTCfinishline
Peer-to-peer fundraising campaigns are highly visible ways to generate muchneeded revenue for organizations, yet how integrated are these into your nonprofit’s mission and are they right for you? What happens to the relationships formed, the connections made, and the donor potential once the last runner crosses that finish line? Furthermore, does it have to be a 5K to be social fundraising?

This session will dive into integrating unique approaches to social fundraising and the technology behind them for long-term growth.

Speakers
avatar for Larry Housel

Larry Housel

Director of IT, The PCRF
I enjoy working with information systems that are social, mobile, and cloud based. I am passionate about leveraging technology to give organizations a competitive advantage. | | In my career, I have worked with a range of businesses each with unique information sharing needs. I work hard with these organizations to transform their approach to information technology and put them in a position of technological thought leadership. I... Read More →
avatar for Megan Nichols

Megan Nichols

Manager of Events, Lutheran Family & Children\'s Services of Missouri
Megan has worked in non-profit outreach, public relations and development since 2008. Over the years, she has been able to work through the ranks and explore opportunities in brand management, web development, database management, social media planning, event planning, direct mail solicitation, major giving, and so much more. Social fundraising has been at the epicenter of Megan’s success as she mined the field of development. In this... Read More →
avatar for Tim Sarrantonio

Tim Sarrantonio

Account Consultant, Z2 Systems
Tim Sarrantonio has over ten years of experience working for and volunteering with nonprofits. After obtaining degrees from Plattsburgh State University, the National University of Ireland at Galway, and Teachers College – Columbia University he moved to Chicago and began closely working with nonprofit organizations. | | He has raised over $1.5 million for various causes, created and oversaw exciting events like the Half Acre Charitable... Read More →


Friday March 6, 2015 10:30am - 12:00pm
Ballroom C

10:30am

If You Are Not Here, Raise Your Hand: Demographic Data Collection Implications and Opportunities - #15NTChandraise
Data visualization is all the rage right now. But when the data you use is missing key information, you are only painting a partial picture. When we do not accurately capture the demographic information of the people we serve, we cannot be effective in fulfilling our mission to create a better and more equitable society. If we rely on information provided by the most rigorous demographic data collection project in the country, the US Census, we may exclude people in disadvantaged communities. The US Census, for example, tracks sex instead of gender. Increasingly, people are saying that they cannot find themselves in the US Census form.

In this session, we will explore:
1) The implications and opportunities in data collection of your community
2) Best practices when crafting surveys and forms questions
3) how to capture data to tell the story of your project/organization as well as stories of the people you serve.

We will use case studies to show how organizations are using community surveys and research effectively.

Speakers
avatar for Ivan Boothe

Ivan Boothe

Creative Director, Rootwork.org
Working with nonprofits and social change groups on web + online strategy. Into creative social protest and radical nonviolent praxis. #nptech #Drupal #4change ↵ Ivan is the creative director of Rootwork.org, working with nonprofits and community groups as a Drupal developer and online organizer. He co-organizes PDXTech4Good, affiliated with both NTEN and NetSquared, and co-facilitates NTEN's monthly Drupal Community of Practice... Read More →
avatar for Yee Won Chong

Yee Won Chong

Founder & Strategist, Say This Not That
Yee Won is the founder of Say This Not That, a technology platform dedicated to bringing greater language consciousness and compassion to communication. As a strategist and social entrepreneur, Yee Won strives to connect our collective experiences in achieving racial, economic and gender/LGBTQ inclusion. | Yee Won Chong is a board member of Forward Together, a multi-racial organization that works with community leaders and organizations to... Read More →
avatar for Lisa Jervis

Lisa Jervis

Principal Consultant, Information Ecology
Lisa Jervis is a movement-building technology strategist with more than 20 years' experience building organizational infrastructure. She holds a Masters in Information Management and Systems from UC Berkeley, where she nerded out big time on topics in information organization, work practice studies, computer-supported cooperative work, and user-centered design methods.


Friday March 6, 2015 10:30am - 12:00pm
MR 10A

10:30am

Test for the Rest! Making a Priority of Accessibility - #15NTCtest4therest
Most organizations are aware of how important it is to make their websites accessible to visitors with disabilities. But ask yourself: when was the last time your organization actually tested your site for accessibility? And do you know how to do it? In this session we’ll dive into the tests you should take to find out how your site stacks up, how to discover what you’re missing, and what steps you can follow to fix your site to ensure that you’re serving your whole audience, by meeting the needs of your disabled visitors.

Takeaways:
1) How to gather enough data to prioritize and fix problems on your site
2) What the four types of testing are
3) When it makes sense to test for accessibility
4) Where to find good evaluation tools

Speakers
avatar for Dan Mouyard

Dan Mouyard

Lead Front-End Developer, Forum One
Dan is an accomplished web developer with over 15 years of experience. His main responsibility is translating the visions of information architects and web designers into reality through his masterful skills in HTML, CSS, JavaScript, and PHP. He is also passionate about creating sites that everyone can access.


Friday March 6, 2015 10:30am - 12:00pm
MR 8A

10:30am

Crafting IT Policy to Improve Security and Manage BYOD - #15NTCbyod
Information security has changed dramatically over the last 5 years. Policies and approaches that worked well in 2010 are no longer valid, as our data lives outside of our firewalls, our passwords are far from secure, and the software available to disrupt our technical infrastructure gets easier and easier to use. Join us as we review the new threat landscape and discuss straightforward methods that can be used to help secure your organization.

Topics will include inventorying data, putting together a successful IT and security policies, and identifying techniques that can protect your organization. We’ll also devote some time to mobile device policies such as “Bring Your Own Device” (BYOD).

Speakers
avatar for Peter Campbell

Peter Campbell

Chief Information Officer, Legal Services Corporation
Peter Campbell is currently the Chief Information Officer at Legal Services Corporation, America's partner for equal justice. Prior to serving at LSC, Peter spent five years as IT Director at Earthjustice, a non-profit law firm dedicated to defending the earth, and seven years serving as IT Director at Goodwill Industries of San Francisco, San Mateo & Marin Counties, Inc.  Peter has been managing technology for non-profits and law firms for over... Read More →
avatar for Johan Hammerstrom

Johan Hammerstrom

CEO & President, Community IT
I have always been interested in using technology as a force for good that can improve our world. In college, I pursued this interest through science, first studying Chemistry, Physics and Biology at Stanford University where I graduated with Honors with a BS in Chemistry. I went on to study Biophysics at Johns Hopkins University and received a Masters Degree. | | The time I spent in Baltimore convinced me that there were more pressing and... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 10B

10:30am

Reporting & Evaluation: Why is it Important for Increasing Online Engagement - #15NTCevaltoengage
Everyone is talking about online ENGAGEMENT these days–but what does it really mean for you and your nonprofit organization, and why does it matter? What is the “secret sauce” to driving up those coveted numbers?

Join us, and our panel of social media professionals, for a lively conversation around engagement. We’ll explore how better engagement can lead to stronger programs, higher returns, and greater impact for you and your initiatives.

You’ll also get to explore real examples of online successes and failures so that you and your organization can improve your engagement techniques. Additionally, learn about the latest tips and tools you can use to go beyond “likes “and “follows” to create authentic community engagement.

Speakers
EG

Elyse Greenberg

Digital Marketing & Communications Manager, The Case Foundation


Friday March 6, 2015 10:30am - 12:00pm
MR 7

10:30am

Tips for Recruiting and Leveraging Board Members - #15NTCboarddev
Hungry for better ways to find and leverage board members?

Several million professionals on LinkedIn say they want to serve on a nonprofit board. Many have expertise that can help take your organization to the next level—including finance, legal, marketing, strategic planning, and more.

We’ll provide best practices to source great board members and make the most of their networks—from tools like LinkedIn to innovative cross-sector approaches like Taproot’s. We’ll also learn practical strategies for board engagement from a nonprofit leader who’s wrestled with these very issues.



Speakers
avatar for Jeanne Allen

Jeanne Allen

Instructor, Duke University Nonprofit Mgt Program
Jeanne Allen has 30 years of experience in the nonprofit sector including Consultant, and Instructor,Duke University Nonprofit Management Certificate Program (NC);  and Management Consultant/Trainer at Girl Scouts USA National Headquarters (NYC).    She works with a wide variety of organizational missions, including environmental, youth development, health-related issues, advocacy, racial equity and domestic... Read More →
avatar for Omar Garriott

Omar Garriott

Senior Product Marketing Manager, LinkedIn for Good
Omar Garriott has a deep-seated passion for the education and nonprofit sectors. He is a Senior Product Marketing Manager at LinkedIn, where he focuses on marketing and product development of LinkedIn as a platform for doing good (special offer for AFF below!). Prior to that Omar marketed LinkedIn to students and colleges, led iPad marketing to schools (K-20) for Apple, and managed GTM of student and school products for Adobe. He's also spent... Read More →
avatar for Alethea Hannemann

Alethea Hannemann

Vice President of Product and National Programs, Taproot Foundation
Alethea Hannemann leads the product team at the Taproot Foundation, a national nonprofit that is changing the social sector by making pro bono—including board service—ubiquitous, reliable, and rewarding in all professions. Alethea speaks frequently on product design and cross-sector partnerships. Before joining Taproot, she worked in product and content management for Bay Area technology firms, and as a college instructor.


Friday March 6, 2015 10:30am - 12:00pm
MR 9A

10:30am

Sex, Lies, and the Internet - #15NTConlineharass
Most online campaigners or social media managers at nonprofits have come face to face with online harassment and intimidation. It affects all of us and crosses many issues—hatred and threats against organizations who work on issues relating to women, LGBTQ, people of color, people of different faiths and political beliefs. Online harassment puts activists at risk and threatens successful advocacy work.

This panel will wrestle with how to fight online harassment and online mobs, and why it matters to all of us in the nonprofit community.

Speakers
avatar for Sarah Barnett

Sarah Barnett

Senior Reputation Manager, The Humane Society of the United States
As Senior Reputation Manager for The Humane Society of the United States, Sarah monitors and manages crisis communications for the nation's largest and most effective animal welfare organization. Working in the media relations department, she works to increase positive sentiment about the HSUS brand online and in traditional media. | | Her experience at both the local and national level have given her a unique perspective on crises, whether... Read More →
avatar for Allyson Kapin

Allyson Kapin

Founding Partner, Rad Campaign
Allyson has been named one of Top Tech Titans' by the Washingtonian, one of the Most Influential Women In Tech by Fast Company and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign she leads the firm’s client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create... Read More →
avatar for Rinku Sen

Rinku Sen

President, Race Forward
Rinku Sen is the President and Executive Director of Race Forward: The Center for Racial Justice Innovation and the Publisher of the award-winning news site Colorlines. Race Forward brings systemic analysis and an innovative approach to complex race issues to help people take effective action toward racial equity through research, media, and practice. | | Under Sen’s leadership, Race Forward has generated some of the most impactful... Read More →


Friday March 6, 2015 10:30am - 12:00pm
Ballroom B

10:30am

Giving the People What They Want from Online Activism - #15NTCactivismwins
Enough with debates about clicktivism! 80% of congressional offices report being swayed by online comments, most of your new volunteers and advocates come to you online, and social media is driving real world change. The question now is how do we give activists and potential activists what they want—the tools to lead and engage in meaningful campaigns when so much of the action is online.

Sierra Club and Greenpeace both launched new tools to do just that, using surprisingly different approaches. We’ll discuss the strategies, how the efforts were launched, what worked, what didn’t, and what changed over time.

Join us for a spirited discussion about the tug of war between scaling and serving large scale, distributed, and hyper-local activism.
We’ll also explore:
1) Techniques for listening to and interpreting user input in web and program design
2) Growing social referral traffic
3) Large scale acquisition vs. organic growth
4) When to use your organization’s brand, and when (or how much) to let go
5) How to organize over a large geographic area
6) Different approaches based on the ground vs. purely digital organizing efforts.


Speakers
avatar for Molly Brooksbank

Molly Brooksbank

Sr. Director, Digital Engagement, Sierra Club
Molly leads the Digital Engagement team at Sierra Club, including online campaigns, innovation and fundraising. She is the business lead in Sierra Club's project to convert to Salesforce Marketing Cloud, and is heading up the marketing launch of a new Sierra Club advocacy platform anticipated this spring. | | Prior to joining the Sierra Club, Molly was the product marketer for Convio Luminate. She also led a team of strategy consultants... Read More →
avatar for Mary Nicol

Mary Nicol

National Activist Network Director, Greenpeace
Mary Nicol is the National Activist Network Director at Greenpeace. She is inspired by activism full of love and hope and spends her days thinking about how build stronger networks across the progressive movement. Currently, she is working to establish Greenpeace Greenwire, a social network that allows Greenpeace supporters from across globe to build strong relationships and run high impact campaigns together (check it out at... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 9B

10:30am

Social Entrepreneurship : Evolution of a Sector - #15NTCevolution
Social Entrepreneurship is changing the face of how businesses and nonprofits serve their populations. Social impact companies are gaining traction all across the US and abroad. Join us as we talk to traditional nonprofits that have created a social impact business inside their nonprofits, start-ups who chose this as their business model from the start, and an accelerator that helps social impact businesses get off to a strong start.

The question will be is the traditional nonprofit model viable in the era of social impact start-ups? 

Speakers
avatar for David J. Neff

David J. Neff

VP of Consulting, Clearhead: The Digital Optimization Agency
Simply put, David helps people for a living. As an strategy consultant, author, speaker, digital marketer, content strategist, nonprofit expert, and digital currency leader David has been living in the Fortune 500 and nonprofit world for over thirteen years. He currently works as a Manager at PwC in Austin, TX where he works with Fortune 500 brands on the customer impact of digital strategy. He is also the author of the "The Future of... Read More →
avatar for Zoe Schlag

Zoe Schlag

Founder & Executive Director, UnLtd Usa
Backing Austin's most promising entrepreneurs tackling big social and environmental challenges. #socent
avatar for Nate Schlueter

Nate Schlueter

ROADS program at Mobile Loaves & Fishes, Founder
Nate is crazy about following Jesus, loving his family well, and serving the poor. He firmly believes that everyone has a God-given talent that can be used to earn a dignified income. He often says that “Talent is universal, but opportunity is not.” He has dedicated his life to creating & releasing opportunities for the poor and homeless to earn income and have friends encouraging them in the process. Nate developed... Read More →
avatar for Joe Troyen

Joe Troyen

Founder, PenPal Schools
Joe’s work at PenPal Schools is fueled by two passions: bringing people together to learn about different cultures and creating great products that people love to use. Joe has had the opportunity to meet many PenPal Schools’ students and teachers around the world and across the USA, and their passion for learning and sharing their perspectives continues to inspire him and the rest of the PenPal Schools team. | | Before PenPal Schools... Read More →


Friday March 6, 2015 10:30am - 12:00pm
MR 6A

12:00pm

NTEN Awards Luncheon
The Awards lunch will kick off with the announcement of three NTEN awards, and the winner of the Tides Foundation's 2015 Antonio Pizzigati Prize for Software in the Public Interest. The Pizzigati Prize recognizes one individual who has created or led an effort to create an open source software product of significant value to the nonprofit sector and movements for social change.

Friday March 6, 2015 12:00pm - 1:30pm
Exhibit Hall 1
  • CFRE Credits: N/A

12:30pm

Geeks on Wheels Group Bike Ride
Grab a bike and go for a ride with some of your fellow nptechies! We’ve teamed up with Austin B-cycle to offer a special $15 7-day access membership for conference attendees. Download the free "B-cycle" app on iPhone or Android to find B-cycles and stations, the closest bike racks are located on 3rd and Trinity or 4th & Neches across from the Hilton.



Speakers

Friday March 6, 2015 12:30pm - 1:30pm
Meet at the Trinity Street Doors across from Exhibit Hall 2
  • CFRE Credits: N/A

1:30pm

Don't Panic! How to Embrace Emerging Social Media with Infinite Majesty and Calm - #15NTCembracesm
Most nonprofits are familiar with Facebook, Twitter, and LinkedIn, but what about newer, fast-growing social media and messaging channels like Snapchat, WhatsApp, Whisper, Kik, Pheed, and that sparkly new one that launched while you were reading this description? What about the ones you’ve so far disregarded as mostly harmless, such as Pinterest, Vine, Instagram, Quora, and Reddit? How do you decide if these new (or just new-to-you) channels deserve to be part of your organization’s already crowded communications and marketing efforts? Can ephemeral and anonymous social sharing really play a role in helping your messages be heard? If your organization doesn’t work with youth, are these channels even relevant?

You’ll learn which questions to ask that can help you set nimble strategies and choose effective tactics for engaging on these channels. You’ll also be inspired by the creative ways that organizations large and small are bravely experimenting on a variety of emerging social media.

Simply put, you’ll know where your towel is.

Speakers
avatar for Lauren Girardin

Lauren Girardin

Marketing and Communications Strategist, Lauren Girardin Consulting
Lauren Girardin uses her creative chutzpah to help nonprofits and foundations engage their communities and share their stories. She specializes in moving marketing and communications projects from strategy through implementation, applying her planning foresight to right-size the work. She's worked with California Family Health Council and TeenSource, Points of Light, TechSoup Global and NGOsource, YTH, and others. Lauren has extensive... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 9A

1:30pm

Is it Worth it for Nonprofits to Build Branded Apps? - #15NTCbrandedapp
With mobile becoming increasingly dominant, nonprofits must have a mobile strategy. Most are redesigning their sites to be responsive (or have separate mobile sites), and many use SMS (texting) as a way to communicate or accept donations.

But what about apps? They are expensive to build and promote. While apps are incredibly popular, there are only a handful of incredibly popular apps.

In this session, we will explore what it takes to build and promote a successful app from scratch as well as explore other options lower cost options such as reskinning existing apps or partnering with apps in the nonprofit space such as Charity Miles. Examples will include the Ad Council’s Toothsavers App (over 100K downloads) and UNICEF’s Tap Project App.

Speakers
avatar for Adam Hostetter

Adam Hostetter

Director, Design & Development, American Technology Services
Adam Hostetter leads American Technology Services' Design & Development practice. In that capacity he oversees client strategy and the efforts of a team that focuses on website redesign projects, mobile application development, and other web application project efforts. | | His experience in web development dates from 1997, starting when he was a developer himself. He jokes that he now just "pushes paper." Adam began his career serving... Read More →
avatar for Zee Hoffmann Jones

Zee Hoffmann Jones

Content Producer/Web Developer, Ad Council
Zee is a Content Producer and Web Developer on the Ad Council’s Digital team. Before joining the Ad Council, Zee worked in digital communications at Power Poetry, VolunteerMatch, DonorsChoose and Planned Parenthood. She feels very strongly about helping nonprofits run lean in order to make the most impact on slim budgets. You should talk to her about mobile trends and their applications, and how they can benefit the social good space.


Friday March 6, 2015 1:30pm - 3:00pm
MR 8A

1:30pm

Mapping Your Digital Audiences: Using Social Network Analysis to Take Your Communications Strategy to the Next Level - #15NTCdigmap
So you have followers on Twitter, Facebook, LinkedIn, and the NextBigThing.com—but what does that mean in terms of your online media audiences’ relationships to you? To other organizations?

Applying social network analysis to your audience can help map your digital landscape to see the highly bonded followers and the ones that could be cultivated further. Social network analysis--which examines social relationships in terms of network theory--is a methodology that nonprofits can apply to gauge organizational network position in key areas important to your organization and show opportunity for improvement.

Attendees will learn about key concepts of social network analysis, will see demonstrations of FREE tools and approaches for conducting their own analysis plus how to gather data on their respective audiences, and will discuss concrete examples of how to apply social network analysis to better understand their organization’s audience and develop a strategy for moving forward. Attendees will learn “quick and dirty” ways to gauge their network position around issues core to their mission to better understand their organization’s network position and opportunities for developing new connections to likeminded influencers.

The session will be a mixed learning approach of short presentation on concepts and case studies, practical demonstration of tools, and interactive Q&A to apply concepts using the tools and approaches shared. All slides and links to tools will be provided after the session online.

Speakers
NF

Nicole Fernandez

Adjunct Lecturer, Georgetown University
Nicole Fernandez teaches Social Network Analysis for the Communication, Culture and Technology Program at Georgetown University. She has a BA in English Lit and an MS in Math and Statistics. She has done network analysis consulting at NDI and currently with MedStar's Institute for Innovation.
avatar for Erin Gamble

Erin Gamble

Online Media Director, ACDI/VOCA
Erin Gamble is the online media director for a leading international nonprofit that works to expand opportunities worldwide. She is a versatile communications professional with close to 10 years of broad-based web and print experience. | | Erin is passionate about digital strategy, social good, and social network analysis. She earned her M.A. through Georgetown University's Communication, Culture, and Technology program with a special... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 9C

1:30pm

Sustainers: Everybody Wants Them, But What are the Best Tactics to Get Them - #15NTCsustainers
Donors who commit to more than one gift–whether it’s monthly, quarterly or yearly–have been called the Holy Grail. Every nonprofit would love to have a steady stream of donors joining their sustaining gift programs. How do you recruit prospects to sustainers and how do you upgrade one-time donors to sustainers?

This panel will share examples from a wide range of organizations that have healthy and growing sustaining gift programs

Speakers
avatar for Heather Marsh

Heather Marsh

Senior Director, Digital Marketing, ABD Direct
Heather Marsh has over 10 years of direct marketing experience, and has worked with clients such as Wounded Warrior Project, Mothers Against Drunk Driving, The Wilderness Society, Disabled American Veterans, and many others. She feels strongly that it is time to take a holistic approach to marketing – bringing digital, mail, and other channels together to maximize communication with donors. | | Her strengths include developing and... Read More →
avatar for Sue Anne Reed

Sue Anne Reed

The Engage Group
Sue Anne Reed has worked in online marketing for her entire 15+ years in a wide range of industries. Five years ago, she started working exclusively for nonprofits and other social good companies. | | At The Engage Group, Sue Anne has worked on projects for Defenders of Wildlife, National Audubon Society, The Wilderness Society, and the League of Women Voters. She was an integral part of the team that launched the online gift catalog for... Read More →
avatar for Shiloh Stark

Shiloh Stark

Senior Director, Online Growth and Cultivation, Amnesty International USA


Friday March 6, 2015 1:30pm - 3:00pm
MR 6B

1:30pm

Toward a Predictive Model for Fundraising - #15NTCpredictive
Ever had a colleague tell you about her fabulous fundraising results and wondered: How did she do that? And: Could it work for me? Well, we’ve all been there comparing ourselves to other organizations, searching for the right combination of activities and programming that will yield great fundraising results. But aside from trial and error, what do we have to go on? How do we know if we’ll be able to replicate the results? Is it the new strategy that works, or some other combination of internal and external factors that make or break a new effort?

A group of development directors from advocacy organizations were inspired to find out. In May 2014, we set out to work on developing a predictive model that would tell us which activities (matching campaigns, sustainers, major gifts, etc.) would bring the best results. In this session, you’ll hear about our journey identifying independent variables, collecting data, developing a model, and testing it among friends. Partway through the session we’ll ask you to complete a survey about your own organization and feed it into the model. Join this session for a “work-in-progress” and help write the rest of the story

Speakers
avatar for Mary Dillon Kerwin

Mary Dillon Kerwin

President, Blue Strike
I founded Blue Strike in 2013 to provide straightforward solutions to nonprofit organizations looking to improve their fundraising. Believing that all staff and volunteers can be effective fundraisers, I advise organizations to use cost effective, proven methods of reaching donors; to invest in training their staff and volunteers in solid skills and techniques; and to leverage existing resources. | | I started out in 1987 raising funds... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 9B

1:30pm

Your Guide to 2015 Digital Opportunity and Finding Tools to Get You There - #15NTCdigtools
We’ll discuss all the trends that are affecting donor behavior in 2015 as well as techniques that are driving the greatest online response, as reported by the latest Network for Good Digital Giving Index. We’ll then share methods that nonprofit organizations are using for selecting and evaluating technology solutions for driving online revenue, as detailed by the Charity Dynamics Interactive Investment Benchmark Study.

Attendees will be provided with a worksheet to guide technology solution selection. Together, these reports provide nonprofit professionals with a strong foundation for planning and executing fundraising campaigns that get results.

Takeaways:
1) Key benchmarks for organizations’ investments in digital fundraising
2) Actionable insight on donor behavior and how to raise more online
3) The best ways to combine digital investment with giving trends for strategic resource planning and fundraising success.

Speakers
avatar for Matthew Mielcarek

Matthew Mielcarek

Vice President, Strategy & UX Design, Charity Dynamics
Leads the consulting and user experience team to deliver best practice solutions to nonprofits. Works to meet the online and integrated strategy needs of Charity Dynamics clients across all nonprofit verticals from the smallest regional organizations to the largest multi-chapter, multi-affiliate organizations in the country.
avatar for Caryn Stein

Caryn Stein

VP, Communications and Content, Network For Good
Caryn leads the marketing team for Network for Good, a social enterprise that provides easy and innovative online giving and peer fundraising software to help nonprofits advance good causes. Caryn oversees the development and distribution of Network for Good's wealth of content and training. In addition, she has helped countless nonprofits improve their fundraising campaigns and write more effective donor communications. She is a frequent... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
Ballroom B

1:30pm

How to Perform a Strategic Technology Assessment for Your Nonprofit - #15NTCnpstrategy
Based on over 100 projects performed over the last dozen years for nonprofits big and small, this informative presentation will step participants through the most commonly adopted and time-tested process for performing strategic technology assessments for nonprofits.

Starting with the Joni Podolsky’s 2003 classic: “Wired for Good: Strategic Technology Planning for Nonprofits” and updated with what has been learned in the field in the subsequent decade, participants will leave with a very clear understanding of the process and pitfalls. We’ll include case studies and an easy-to-follow flowchart through the specific steps involved–from selling the need for a technology assessment to your leadership through keeping it up-to-date after it has been completed. We’ll discuss pros and cons of involving a consultant, how long the process may take, and answer all your questions!

Every NTC needs at least one session to teach new attendees the best practices in assessing the opportunities to use technology effectively–covering the Big Five: infrastructure, website and social media, software systems, organizational areas relating to technology, and risk management.

Speakers
avatar for Lisa Rau

Lisa Rau

CEO, Confluence
Dedicated to the nonprofit sector.


Friday March 6, 2015 1:30pm - 3:00pm
MR 4ABC

1:30pm

Adoption Shouldn't be an Afterthought: Making Sure Your Organization Actually Uses the Technology You Implement - #15NTCtechadopt
Evidence shows that IT project failure happens more often than we’d like to admit in all types of organizations. The reasons for failure can be diverse, but at the root of many failures is lack of adoption. We’ll investigate the reasons that new IT systems don’t take hold in organizations, and how you can avoid these problems, starting from the very beginning of your project.

We’ll also walk through a framework for maximum adoption that can be implemented in parallel with any tech project. This session will start with a panel of seasoned project managers from various organizations (consultants and nonprofits). We’ll finish up with a workshop where our experts from the panel will help attendees build an adoption plan (including a specific communication plan for new technology) for a simulated project so that everyone gets hands-on experience putting their new skills into practice.

Speakers
avatar for Austin Buchan

Austin Buchan

Executive Director, College Forward
As Executive Director, Austin Buchan collaborates with the nation’s leaders on groundbreaking designs for postsecondary equity, shapes the strategic vision of College Forward, and motivates his team to solve very big problems. Austin joined College Forward in April 2010 as a College Persistence Program Manager. He was quickly recruited to the organization’s Strategic Initiatives Team, then moved into the Chief of... Read More →
avatar for Tucker MacLean

Tucker MacLean

VP Sales & Marketing, Exponent Partners
Tucker MacLean oversees Exponent Partners' Sales and Marketing team and spearheads business development as Vice President of Sales and Marketing. He brings with him deep experience in cloud computing and the nonprofit sector -- as one of the pioneers of Salesforce.com’s nonprofit program.Tucker developed a wealth of expertise at Salesforce.com®, starting in 2000. He recognized early the power of cloud computing to support organizations of... Read More →
avatar for Kevin Peralta

Kevin Peralta

IT Manager, Amigos de las Americas
Amigos de las Americas (AMIGOS) is an international nonprofit organization that provides leadership training and cultural immersion for high school to college-aged students. | | Kevin is the first full time IT staff member at AMIGOS in its 50 years of operation. As the IT Manager, he handles multiple facets of technology, such as networking, infrastructure, and support. He is the head Salesforce Admin and helped manage the implementation and... Read More →
avatar for Norman Reiss

Norman Reiss

Project Manager, Technology, Center for Court Innovation
As Project Manager at the Center for Court Innovation, I work with technology and research staff to support, enhance and train users of the Justice Center Application (JCA), an in-house application used at multiple demonstration projects to record client assessments and track compliance with court mandates. I also manage an initiative to develop a Salesforce application (which may eventually replace JCA) and administer a Social Solutions... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 10B

1:30pm

Changing The Tires While Driving The Car: Leading in Times of Change - #15NTCleadchange
Society, technology and the economy are all constantly changing and influencing one another. This has massive implications for organizations, leaders and styles of leadership. Let’s look at the research, dissect a few models of successful leadership in times of change, and apply lessons to your work.

We’ll break into small discussion groups to take a deeper dive into your areas of interest, to find those chewing on the same challenges, and to learn from those who are a few steps ahead of you. We’re all pioneers. Let’s chart this new territory together.

Speakers
avatar for Lisa Colton

Lisa Colton

Chief Learning Officer, See3 Communications
My work focuses on helping organizations align their work for the connected age, including organizational development and change, new models of leadership, and social media/communications strategies and training.
avatar for Cindy Johanson

Cindy Johanson

Executive Director, Edutopia, George Lucas Educational Foundation
Cindy Johanson has more than 25 years experience leading the design of digital services with a focus on education. Johanson oversees Edutopia, a leading web source of inspiration and information about what works in K-12 education. Previously, Johanson served as senior vice president of interactive and education for America’s Public Broadcasting Service where she launched the award-winning pbs.org.
avatar for Gina Schmeling

Gina Schmeling

Social Media Integration, Gina Schmeling Consulting
Gina Schmeling is nonprofit consultant based in Brooklyn. With more than 12 years experience in data management and direct response for large membership organizations (ACLU National, WNYC), she works on the integration of social media with development, strategic and community engagement.  She applies her experience as a marathon runner to help nonprofit leaders envision big goals around change, and achieve them.


Friday March 6, 2015 1:30pm - 3:00pm
MR 10C

1:30pm

Make It So: The Challenge of Making Your CEO's Visions an IT Reality - #15NTCceovisions
The relationship between a CEO and his/her IT staff is critical to organizational success. This presentation will offer insight into the perspective of CEOs whose visions may surpass resources, as well as IT Directors who need to find manageable solutions and IT staff who need to think both creatively and technically.

This is an interactive session that will offer practical advice on how to find the right balance within your organization. Communication is the gateway to building a relationship based on trust and understanding between Management and IT staff. We’ll discuss the importance of IT staff becoming integrated into the culture of the organization and included in the decision making process, and we’ll provide real-life examples and tips on how to do that within your organization.

Whether you are a CEO who sees how others are using technology and doesn’t want to get left behind, an IT Director whose staff is apprehensive of the next request from “the corner office”, or a techie who is expected to have all of the answers, you will benefit from this interactive session that will offer suggestions on changes and implementation strategies that you can apply when you get back to the office.

Speakers
KA

Karen Addams

Information Services Director, Parent to Parent of Georgia
JL

Joseph La Belle

Youth Liaison, Family Network on Disabilities
RL

Richard La Belle

Family Network on Disabilities
Richard La Belle is the Executive Director of Family Network on Disabilities of Florida, Inc. Prior to becoming Executive Director in 2005, Mr. La Belle practiced law for nearly 20 years, concentrating in the areas of disability law, including special needs trusts. | | Mr. La Belle and his wife are the parents of four children, two of whom have disabilities. He  has long been active in promoting the rights and welfare of persons... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 10A

1:30pm

When Millennials Take Over: How to Prepare Your Nonprofit for the Future of Business - #15NTCmillennial
Whether we are ready for it or not, the future of business is here. It’s a future in which organizations must learn how to move faster, flatten their hierarchies, share more openly, and operate more digitally. And although many of these changes are a direct result of the Millennial generation shaking up today’s workplaces, it’s much bigger than that. This new era goes beyond generations–and requires leaders from every generation to learn new ways of working, leading, and managing.

In this session, author and thought leaders Jamie Notter and Maddie Grant will share research, case studies, and lessons learned from their newest book, When Millennials Take Over. They will facilitate a fishbowl discussion where all can explore the new thinking that is driving the most powerful workplaces in today’s economy, particularly the innovative ways they are becoming more digital at the core of their cultures.

Speakers
avatar for Maddie Grant

Maddie Grant

Digital Strategist, Culture That Works
Digital strategist and culture change consultant. Editor of SocialFish, the leading social media blog for associations. Author of Humanize: How People-centric Organizations Succeed in a Social World.
avatar for Jamie Notter

Jamie Notter

Founding Partner, Culture That Works LLC
Jamie Notter is an accomplished speaker, author, and consultant through his firm Culture That Works—with deep expertise in leadership, generations, organizational culture, and conflict. Jamie helps leaders create stronger cultures that attract the best talent, the most loyal customers, and the most supportive partners. An early blogger (www.jamienotter.com), Jamie has also written several books, including Humanize: How People-Centric... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
Ballroom C

1:30pm

Open Space Room
We know there is a lot happening at the conference and sometimes you just need some open space. Use this room as a place to connect with others, set up a meeting, or regroup and process all the information you have taken in. You can sign up on the white board at registration to let others know what you’re interested in discussing.

Friday March 6, 2015 1:30pm - 3:00pm
MR 8C
  • Twitter Hashtag: #15NTCopenspace
  • CFRE Credits: N/A

1:30pm

Open Space Room
We know there is a lot happening at the conference and sometimes you just need some open space. Use this room as a place to connect with others, set up a meeting, or regroup and process all the information you have taken in. You can sign up on the white board at registration to let others know what you’re interested in discussing.

Friday March 6, 2015 1:30pm - 3:00pm
MR 7
  • Twitter Hashtag: #15NTCopenspace
  • CFRE Credits: N/A

1:30pm

Harnessing the Power of Social Media in State Policy Work - #15NTCpolicywork
The smart use of social media is increasingly critical to successful legislative advocacy. A recent Hatcher Group survey of Maryland legislators showed that 96 percent of respondents were on Facebook and more than half were on Twitter— and more than half said that those platforms have an influence on legislative actions.

In this session, we’ll showcase ways you can use social media to advance your legislative goals, using real-life examples from the 2013 and 2014 Maryland General Assembly. We will take participants through the basics of what makes a robust social media presence, looking at best practices for each platform, and providing a checklist of do’s and don’ts. We’ll explain what a Twitterbomb is and why you might want to use one.

Based on real examples, we’ll show how social media has helped move the needle on specific state advocacy campaigns. We’ll give some practical tips for audience development, and explore our favorite social media apps that can help you make the best use of your time.

Finally, we’ll give you some quick ways to see how effective you’ve been. Participants will walk away with a step-by-step guide to kickstarting their own social media campaign.

Speakers
avatar for Mona Cadena

Mona Cadena

State Campaigner, Equal Justice USA
After 10 years training, campaigning, and organizing with Amnesty International on global human rights issues I came to EJUSA in 2009. During my time as Amnesty, I worked with state activists to win a gubernatorial moratorium on executions in Maryland, assisted teams in six states to win legislative policy victories, advised police departments to review on the human rights implications of their whole arsenal of non-lethal weapons. My work at... Read More →
avatar for Aurora Matthews

Aurora Matthews

Senior Communications Associate, The Hatcher Group
Aurora Matthews is an award-winning writer and communications and public affairs strategist specializing in human security and social justice issues. In her role at The Hatcher Group, Aurora led a communications campaign – using a strategy that mixed traditional media with innovative digital and online media actions – as part of a successful coalition to repeal the death penalty in Maryland.
avatar for Danielle Tarr

Danielle Tarr

Senior Associate, Digital Strategies, The Hatcher Group
Danielle Tarr provides digital media strategy and communications support, offering analysis and recommendations for effective online communications efforts. She has presented on nonprofit social media strategy and advocacy at five national conferences where she highlighted her work on various successful social media campaigns, including the campaign to repeal the death penalty in Maryland in 2013. Her work includes website design, conducting... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 5A

1:30pm

Legal Best Practices in Online Fundraising and Communications - #15NTClegal
Interested in learning more about the laws that apply to your organization’s online communications? This session will provide an overview of the legal issues your organization may face in raising funds and collecting and sharing information online, whether through your organization’s website or social media channels.

You’ll learn about privacy laws and best practices, including what you need to know about collecting information from children under 13. The session will also cover social media best practices and issues related to online fundraising, including fundraising regulations, cause marketing promotions, and what you should know in working with third-party fundraising platforms. You’ll hear insights into how other nonprofit organizations have navigated these issues as they implement new communications and fundraising strategies, and we’ll leave plenty of time for Q&A!

Speakers
avatar for Carly Leinheiser

Carly Leinheiser

Associate Attorney, Perlman and Perlman
Carly Leinheiser is an Associate Attorney at Perlman & Perlman, LLP, where she advises public charities, private foundations and social enterprises, including benefit corporations, on a wide range of matters. Her practice includes corporate formation and governance, tax-exempt compliance, fundraising and cause marketing, intellectual property, open licensing, and technology and privacy issues. Carly counsels clients on the formation and... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 6A

1:30pm

Media Innovation in Austin and Beyond - Lessons for Nonprofits - #15NTCmediainnovate
Nonprofit news initiatives play a key role in shedding light on pressing civic issues. This panel session on media innovation will take a closer look at successful public interest media projects and how they offer lessons that can be applied in nonprofit settings. Speakers from the Texas Tribune (the authoritative source for Texas state politics news), Austin public radio stations KUT and KUTX (the home of the Austin music scene), and Kaiser Health News are helping to remake the media landscape, with new ways of delivering news.

Learn about the latest online, print and broadcast techniques for reporting on health and community topics, engaging audiences through interactive storytelling, developing influential reporting collaborations, and organizing compelling community events. 

This session is for anyone wondering: How can nonprofits use innovative media tools in their own work in order to better connect with their audiences? And also: How can nonprofits best work with media outlets to advance their goals? Attendees will hear about the successes, challenges, and lessons learned, and come away with practical tips to apply to their own work.

Speakers
avatar for David Rousseau

David Rousseau

Vice President and Executive Director of Policy Media and Technology, Henry J. Kaiser Family Foundation
David Rousseau is Vice President and Executive Director of Health Policy Media and Technology for the Henry J. Kaiser Family Foundation. He oversees the Foundation’s health policy media programs, including Kaiser Health News and all journalism programs, and directs the Foundation’s technology and online activities. Previously, he was Director of the Foundation’s statehealthfacts.org project and was an Associate... Read More →
avatar for Evan Smith

Evan Smith

Editor-in-Chief, CEO and co-founder, The Texas Tribune
Evan Smith is the Editor-in-Chief, CEO and co-founder of The Texas Tribune, a nonprofit, nonpartisan digital news organization recently called “one of the nonprofit news sector’s runaway success stories.” The Tribune's deep coverage of Texas politics and public policy can be found at its website, texastribune.org, in newspapers and on TV and radio stations across the state, and in the print and online editions of the... Read More →
avatar for Vince Stehle

Vince Stehle

Executive Director, Media Impact Funders
Vince is a longtime and widely respected advocate for philanthropic efforts. Before joining Media Impact Funders as executive director, he was program director for Nonprofit Sector Support at the Surdna Foundation, a family foundation based in New York City. He also served as a consultant with the John S. and James L. Knight Foundation in support of its efforts in media innovation and journalism. Prior to joining Surdna, Stehle worked for 10... Read More →
avatar for Stewart Vanderwilt

Stewart Vanderwilt

General Manager & Director, KUT 90.5 FM
Stewart Vanderwilt is a native Texan and director and general manager of KUT 90.5, Austin's NPR station, and KUTX 98.9, The Austin Music Experience. In early 2015 KUT launched the Texas Standard, “the nation daily news show of Texas” in collaboration with stations in Dallas, Houston, San Antonio, and across the state. Vanderwilt currently serves on the board of Public Radio International. He also has served on the NPR Digital... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 5BC

1:30pm

Rural Tech: Strategies to Support Nonprofits in Rural Communities with Technology Adoption - #15NTCruraltech
Rural communities have their own set of unique challenges when it comes to adopting technology. ZeroDivide will share best practices that support rural nonprofits organizations in adopting tech solutions to support community organizing efforts, civic journalism, and increased access to broadband.

Speakers
avatar for Silvia Paz

Silvia Paz

Director, Building Healthy Communities ECV
Silvia Paz is a public policy professional who has called the Coachella Valley home since childhood. After graduating summa cum laude from the University of San Diego, she returned to teach at Coachella Valley High School. During her years teaching, she fostered partnerships with members of the community and city officials to effect the building of a skate park in the City of Coachella. Soon after, Mrs. Paz moved to Massachusetts to obtain a... Read More →
avatar for Mike Rubio

Mike Rubio

Program Director, Zero Divide
avatar for Tatiana Vizcaino-Stewart

Tatiana Vizcaino-Stewart

Hub Manager for Building Healthy Communities, United Way of Merced County
I was born and raised in México City until the age of eighteen, when I moved to California with my family. I have a B.A. Degree in International Relations and a Comparative Literature Minor (English/Spanish) from UC Davis (1993) and a M.A. in English/TESOL (2005). I have worked over 14 years with funded projects by The California Endowment (TCE) at Healthy House, a local community-based organization where I led a nationally recognized... Read More →


Friday March 6, 2015 1:30pm - 3:00pm
MR 8B

3:00pm

Third Annual Geek Games!

After over 2 days of intense learning, time to let loose! Free for attendees, No RSVP required. Stay for the fun and networking at the Geek Games.

Food, drinks, and coffee will be available.

★MECHANICAL BULLDOG ★ LEGOS SEGWAY OBSTACLE COURSE★ PING PONG ★ AND MUCH MORE!

 



Friday March 6, 2015 3:00pm - 5:00pm
Exhibit Hall 2
  • Twitter Hashtag: #15ntcgeekgames
  • CFRE Credits: N/A