Join this whirlwind tour of the nonprofit world in a statistical journey. We’ll cover everything from the size of the sector from a global perspective, to how organizations stack up in the United States. Then it’s a jump to giving trends for the past few years, including the real truth about online giving. Quick scene change to donor acquisition, retention, and the statistical evidence of what really motivates donors. Then we’ll put the statistics machine on shuffle and cover some truly fascinating statistics about the nonprofit sector.
Creating an online community to mobilize your supporters and further your nonprofit’s mission might seem like a big task. What to do? Where to start? A simple way is to look at what your peers are doing. Learn how American Cancer Society, NTEN, and Small World Labs have created purpose-driven online communities that increase loyalty, fundraising, engagement, and return on mission.
Takeaways:
1) An insider’s “look under the hood” into how leading nonprofit organizations use online communities to achieve ROI results;
2) How communities that are fundraising, membership, advocacy, volunteer, and support based can achieve strong results despite their focus on different core audiences;
3) Tips to successfully integrate online community into your organization’s broader communication and social media efforts;
4) A road map for evaluating which programs are and are not good candidates for achieving successful community results.
This is a must-attend session to gather ideas for growing your monthly giving program, as well as strategies for retention, stewardship, and upgrades once your sustainer file is built. We’ll outline Share Our Strength’s month long, multichannel promotion to boost the size of its monthly giving club The Hunger Core, with efforts spanning email, web, online ads, social media, and offline fundraising. We’ll also describe year-round efforts to improve stewardship, how to create a special communications calendar for monthly donors, and ways you can use online tools to alert donors to expired membership. We’ll describe how a monthly donor upsell lightbox on the donation form works and show examples.
Share Our Strength and Donordigital have worked together over three years to build The Hunger Core, providing the sustained support necessary to aggressively pursue its goal of eliminating childhood hunger in America. This program has grown exponentially through acquisition and advertising, as well as through multi-channel efforts.
This fun, interactive session will help you examine how to craft donation appeals that tap into the “emotional” brain of donors. Research has yielded surprising results about what does, and does not, motivate people to give when they receive an email from a nonprofit. Attendees will learn easy-to-implement strategies to optimize both the look and language of fundraising e-campaigns to leverage the unintuitive insights yielded by research on how people think and behave online. Fundraisers, advocates, and anyone trying to inspire people to take action online will enjoy this research-based discussion.
This session will also touch on the moral and ethical considerations of using emotionally-charged content to persuade audiences.
Feeling brave? Email your campaign to cary@gocopilot.org in advance for possible use in a “live dissection” of how it can be optimized for success.
