As a UX designer, Amy focuses on understanding a clients’ audiences: their interests, unique characteristics and online behaviors. Combining these insights with her knowledge of UX best practices, she designs easily navigable sites that engage users and achieve results. Her expertise in usability testing helps ensure the sites are easily usable by and useful to their intended audiences.

Amy’s worked with an array of organizations with information rich sites such as the AFLCIO, Nature Conservancy, the Ad Council, American Diabetes Association, Feeding America, Living Beyond Breast Cancer, and the Association for Professionals in Infection Control, among others. She holds an MS in Interaction Design and Information Architecture. Before joining Beaconfire, she was Director of Web Strategy and Operations at the International Women’s Media Foundation.