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Heather Marsh

ABD Direct
Senior Director, Digital Marketing
Washington, DC
Heather Marsh has over 10 years of direct marketing experience, and has worked with clients such as Wounded Warrior Project, Mothers Against Drunk Driving, The Wilderness Society, Disabled American Veterans, and many others. She feels strongly that it is time to take a holistic approach to marketing – bringing digital, mail, and other channels together to maximize communication with donors.

Her strengths include developing and analyzing the success of multi-channel campaigns including online, direct mail, telemarketing, and DRTV, often finding ways to improve donor performance.