avatar for Jason Shim

Jason Shim

Pathways to Education Canada
Director, Digital Strategy
Toronto, Canada Area
How can we harness technology to make a difference in the world? That’s the question I love to answer for organizations.

With over 10 years of experience spanning the nonprofit and academic sectors both as an employee and a consultant, I have consistently helped organizations stay ahead of the technology curve. In 2013, I led Pathways to Education to become the first Canadian charity to issue tax receipts for Bitcoin donations. To date we have raised $8000 in this innovative way, however what is more exciting is that we have opened access and awareness to a brand new tech-savvy audience.

I have taught Digital Marketing at George Brown College. I find it rewarding and inspiring to help students understand the power and potential of digital media and gain the confidence they need to succeed. When I have the opportunity I love to speak and write about digital marketing strategy, digital fundraising, online youth engagement, website analytics, and of course digital currency.

I’ve been honoured to be recognized by some wonderful organizations, including the 2014 NTEN Award for contributions to the nonprofit technology community. Most recently, I was awarded Young Alumnus of the Year by the Wilfrid Laurier University Alumni Association, which recognizes the outstanding achievements by a young alumnus.

Some other projects I’ve been involved with include The Fastest Donation Form in the World Project, where I initiated and led the development of a proof of concept to explore the question, “What would the fastest donation form in the world look like?”. The answer? 2 clicks and 15 seconds. And Roo.io, a mobile-optimized system that provides a streamlined and cost-effective way to record telephone interviews for content producers and journalists.