As Chief Marketing and Communications Officer for the Alzheimer Society of Ontario, Kathryn leads the development of strategies to build awareness of the impact of Alzheimer’s disease and other dementias and to profile the services and supports offered by the 32 community-based Alzheimer Societies in Ontario. Currently, Kathryn is focused on expanding the reach of the Society by targeting diverse audiences and using digital marketing strategies to encourage engagement with the Society’s mission and personal action to protect brain health.
Kathryn brings extensive experience to her role, from public relations to journalism to freelance writing. As an independent consultant for 20 years, she specialized in working for non-profit and for-profit organizations in health and human services. Assignments included communications strategy development, implementation and evaluation, qualitative research, government relations strategy and community development.